Unicast to Bring Display Advertising to Google Content Network
19 May 2008 - 10:31PM
PR Newswire (US)
Unicast Rich Media Launches Display Advertising on Google Content
Network NEW YORK, May 19 /PRNewswire-FirstCall/ -- Unicast, a
division of Enliven Marketing Technologies Corporation
(NASDAQ:ENLV), today announced that they have become a rich media
provider for the Google content network. Google's content network,
one of the largest ad networks in the world, enables publishers and
marketers to generate revenue by placing ads on their Web
properties. "We are excited to be working with Google to deliver
rich media ads into the Google content network," said Patrick Vogt,
CEO of Enliven Marketing Technologies. "We believe that Unicast
offers the most innovative, unique Premium Rich Media products in
the industry and we are looking forward to working with Google."
After successful completion of Google's certification process, the
majority of Unicast's proprietary Premium Rich Media (PRM) ad
formats have been approved to run on the Google content network.
These rich formats include Unicast HD3D, among others. Unicast has
been a pioneer in the creation of unique custom display ad formats
for many years, establishing itself as the leader in Premium Rich
Media (PRM) offerings on the Web. As part of the PRM suite of
products, the Unicast HD3D marketing technology combines
photorealistic visual fidelity of 3D environments with flexibility
of Flash(R) technology for a very interactive, high definition
visual experience. "We worked with the Google team to leverage our
technology and bring the best possible rich media ad applications
to the Google content network," said Jason McKay, President of
Unicast. "We believe this is an important step in our long term
vision for the future of rich media on the Web." ABOUT UNICAST
Unicast, the Internet Marketing and Advertising Technology Group of
Enliven Marketing Technologies Corporation (NASDAQ:ENLV), is a
pioneer in Rich Media and video advertising. Unicast helps
Agencies, Advertisers and Publishers to create, deploy and
accurately measure better performing Premium Rich Media digital ad
campaigns that provide a more engaging experience for users.
Unicast's Premium Rich Media (or PRM) platform provides highly
engaging, interactive applications that leverage our technology and
incorporate visual fidelity, 3D, video and Flash components that
represent the next generation of advertising for Web 2.0. ABOUT
ENLIVEN MARKETING TECHNOLOGIES Enliven Marketing Technologies
Corporation is a leading Internet Marketing Technology Company,
offering Internet marketing and online advertising solutions
through a powerful combination of proprietary visualization
technology and expertise in the creation, delivery and reporting of
Premium Rich Media. Enliven Marketing Technologies Corporation has
recently entered into a definitive merger agreement with DG
FastChannel. The combined company will offer advanced digital media
services, ad distribution, Internet marketing and online and mobile
advertising solutions as a leading Digital Solutions Company.
Enliven's family of brands include Unicast, the Online Advertising
and Technology Group, and Springbox, the Digital Marketing
Solutions Group. The company's technology and online advertising
solutions are leveraged by some of the world's most esteemed
brands, including AOL, GE, Sony, and Toyota. More information can
be found at http://www.enliven.com/. The company has approximately
140 employees with offices in New York, NY, Los Angeles, CA,
Austin, TX and London, England. SAFE HARBOR FOR FORWARD LOOKING
STATEMENTS Statements in this Press Release may contain certain
forward-looking statements relating to Enliven Marketing
Technologies and its expectations for the proposed merger with DG
FastChannel. All statements included in this Press Release
concerning activities, events or developments that Enliven
Marketing Technologies expects, believes or anticipates will or may
occur in the future are forward-looking statements. Actual results
could differ materially from the results discussed in the
forward-looking statements. Forward-looking statements are based on
current expectations and projections about future events and
involve known and unknown risks, uncertainties and other factors
that may cause actual results and performance to be materially
different from any future results or performance expressed or
implied by forward-looking statements, including the following: the
risk that the Merger will not close because of a failure to satisfy
one or more of the closing conditions; the risk that Enliven
Marketing Technologies' business will have been adversely impacted
during the pendency of the Merger; the risk that the operations
will not be integrated successfully; and the risk that the expected
cost savings and other synergies from the transaction may not be
fully realized, realized at all or take longer to realize than
anticipated. Additional information on these and other risks,
uncertainties and factors is included in Enliven Marketing
Technologies' Annual Report on Form 10-K, Quarterly Reports on Form
10-Q, Current Reports on Form 8-K and other documents filed with
the SEC. Copyright (C) 2008 Enliven Marketing Technologies
Corporation. All Rights Reserved. Enliven, Viewpoint, Unicast, and
Springbox are trademarks or registered trademarks of Enliven
Marketing Technologies Corporation. Contact: Ann Charles Enliven
Marketing Technologies Corporation 212-201-0836 Or Jay Kolbe Weber
Shandwick 212-445-8215 DATASOURCE: Enliven Marketing Technologies
Corporation CONTACT: Ann Charles of Enliven Marketing Technologies
Corporation, +1-212-201-0836, ; or Jay Kolbe of Weber Shandwick,
+1-212-445-8215, for Enliven Marketing Technologies Corporation Web
site: http://www.enliven.com/
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