Johnny Rockets to L’Eggo The Bun for All-New, Limited-Time Chicken & Waffle Sandwich Made with Eggo® Waffles
23 February 2023 - 1:00AM
Johnny Rockets, the timeless, all-American burger brand, is saying
goodbye to its famous bun for a sweet, new menu item in
collaboration with Eggo® Waffles. Fans can now indulge in the
all-new Chicken & Waffle Sandwich, featuring warm and toasty
Eggo® Waffles as the sandwich bun. For an additional pick-me-up,
Johnny Rockets is also launching a refreshing Iced Coffee Shake.
The limited-time offerings will be available through April 30 at
participating locations.
Perfect for breakfast and beyond, the new twist
on a classic chicken sandwich is a waffle lot of fun, featuring two
fluffy, Homestyle Eggo® Waffles as buns, crispy chicken strips,
bacon, and a drizzle of sweet syrup. It doesn’t stop there—Johnny
Rockets has also brewed up two new, hand-spun shake flavors for an
added jolt to the meal, the Vanilla Iced Coffee Shake and Mocha
Iced Coffee Shake.
“We are always looking for new and innovative
partnerships that resonate with our guests,” said Taylor Fischer,
Director of Marketing for FAT Brands’ Fast Casual Division. “Eggo®
was a natural fit for Johnny Rockets to align with as it speaks to
our brand identity—timeless and iconic. This inventive play on the
Chicken & Waffle Sandwich will be sure to hit the spot for both
of our loyal fanbases.”
“We are thrilled to partner with Johnny Rockets
to bring the crispy, fluffy goodness of our famous Eggo® Homestyle
Waffles to this delicious new Chicken & Waffle Sandwich,” said
Ivonne Valdes-Balsinde, Marketing Director Breakfast Category,
Kellogg’s Away From Home. “This limited-time menu item highlights
the versatility that Eggo® Waffles can add to menus and Kellogg’s
is proud to give customers the chance to taste Eggo® in a way like
never before!”
The first Johnny Rockets restaurant opened June
6, 1986 on the iconic Melrose Avenue in Los Angeles. Since that
time, the chain’s all-American brand has connected with customers
across the U.S. and in 25 other countries around the globe. The
Johnny Rockets team’s passion for delivering fresh, classic
American fare is only equaled by their commitment to providing a
superb guest experience.
For more information or to find a Johnny
Rockets near you, please
visit www.johnnyrockets.com.
About FAT (Fresh. Authentic. Tasty.)
Brands FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets, and
develops fast casual, quick-service, casual dining, and polished
casual dining concepts around the world. The Company currently owns
17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab
Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American
Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express,
Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native
Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza
Steakhouses, and franchises and owns over 2,300 units
worldwide.
About Johnny RocketsFounded in
1986 on iconic Melrose Avenue in Los Angeles, Johnny Rockets is a
world-renowned, international restaurant franchise that offers high
quality, innovative menu items including Certified Angus Beef®
cooked-to-order hamburgers, veggie burgers, chicken sandwiches,
crispy fries and rich, delicious hand-spun shakes and malts. With
over 325 locations in over 25 countries around the globe, this
dynamic lifestyle brand offers friendly service and upbeat music
contributing to the chain’s signature atmosphere of relaxed, casual
fun. For more information, visit www.johnnyrockets.com.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a
good and just world where people are not just fed but fulfilled. We
are creating better days and a place at the table for everyone
through our trusted food brands. Our beloved brands include
Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®,
Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net
sales in 2022 were over $15.3 billion, comprised principally of
snacks as well as convenience foods like cereal, frozen foods, and
noodles. As part of our Kellogg’s™ Better Days Promise ESG
strategy, we’re addressing the interconnected issues of wellbeing,
climate and food security, creating Better Days for 3 billion
people by the end of 2030. Visit www.KelloggCompany.com.
MEDIA
CONTACT: Erin Mandzik,
FAT Brandsemandzik@fatbrands.com860-212-6509
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