Fluent Expands Leadership Team with Appointment of Donald Patrick as COO
06 January 2018 - 12:30AM
Business Wire
Former Merkle Executive Joins Fluent as Company
Prepares for International Expansion
Fluent, LLC, a cogint company (NASDAQ: COGT) and a leading
provider of digital performance marketing solutions, today
announced that the Company has appointed Donald Patrick, an
executive with over 20 years of operational experience in the
technology, data and marketing services industries, as Chief
Operating Officer. Effective immediately, Patrick officially joined
Fluent and reports to Fluent’s CEO, Ryan Schulke. Patrick will
spearhead Fluent’s commercial growth initiatives, including
international expansion and further activating across addressable
channels to provide brands and marketers with a more robust set of
solutions for customer acquisition, retention and loyalty.
"We are excited to welcome Don to the Fluent team,” said
Schulke. “His outstanding record of accomplishments as a marketing
leader is sure to drive success as Fluent expands its reach and
product capabilities.”
Patrick is an experienced executive recognized for driving
expansive growth across diverse enterprises, including that of
data-driven, technology-enabled performance marketing agency
Merkle. Prior to Fluent, Patrick recently served as CEO of Seneca
One, a financial services company in the lottery and structured
settlement industries, as well as President of Infogroup Targeting
Solutions and COO at Merkle. He was an original member of the
Merkle executive team that grew the business from $6 million to
over $300 million in revenue.
“I am very excited to join the Fluent management team as the
Company executes its continued expansion both domestically and
internationally,” commented Patrick. “Given the changing landscape
in the digital marketing industry over the years and Fluent’s
unique model and capabilities, I am very optimistic about Fluent’s
prospects for growth in both the near and long-term.”
Patrick graduated from the University of Chicago with a Master
of Business Administration and St. Lawrence University with a
Bachelor of Arts.
About Fluent
Fluent LLC, a cogint company, is an industry leader in
people-based digital marketing and customer acquisition, serving
over 500 leading consumer brands and direct marketers. Leveraging a
unique data-driven platform, Fluent enables advertisers to more
effectively target and acquire their most valuable customers, with
precision, at a massive scale. The company is headquartered in New
York City.
About cogint™
At cogint, we believe that time is your most valuable asset.
Through powerful analytics, we transform data into intelligence, in
a fast and efficient manner, so that our clients can spend their
time on what matters most – running their organizations with
confidence. Through leading-edge, proprietary technology and a
massive data repository, our data and analytical solutions harness
the power of data fusion, uncovering the relevance of disparate
data points and converting them into comprehensive and insightful
views of people, businesses, assets and their interrelationships.
We empower clients across markets and industries to better execute
all aspects of their business, from managing risk, conducting
investigations, identifying fraud and abuse, and collecting debts,
to identifying and acquiring new customers. At cogint, we are
dedicated to making the world a safer place, to reducing the cost
of doing business, and to enhancing the consumer experience.
RELATED LINKS: http://www.fluentco.com and
http://www.cogint.com
Forward-Looking Statements
This press release contains "forward-looking statements," as
that term is defined under the Private Securities Litigation Reform
Act of 1995 (PSLRA), which statements may be identified by words
such as "expects," "plans," "projects," "will," "may,"
"anticipate," "believes," "should," "intends," "estimates," and
other words of similar meaning. Such forward-looking statements
include whether Mr. Patrick will drive success as Fluent expands
its reach and product capabilities and whether Fluent’s unique
model and capabilities will bring growth in both the near and
long-term. Readers are cautioned not to place undue reliance on
these forward-looking statements, which are based on our
expectations as of the date of this press release and speak only as
of the date of this press release and are advised to consider the
factors listed above together with the additional factors under the
heading "Forward-Looking Statements" and "Risk Factors" in the
Company's Annual Report on Form 10-K, as may be supplemented or
amended by the Company's Quarterly Reports on Form 10-Q and other
SEC filings. We undertake no obligation to publicly update or
revise any forward-looking statement, whether as a result of new
information, future events or otherwise, except as required by
law.
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version on businesswire.com: http://www.businesswire.com/news/home/20180105005363/en/
North 6th Agency, Inc. (For Fluent)Shauna Garriques,
212-334-9753 ext. 145fluent@n6a.com
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