AKRON,
Ohio, July 30, 2024 /PRNewswire/ -- The Goodyear
Tire & Rubber Company (NASDAQ: GT) today announced that
Mamatha Chamarthi has been named
senior vice president and Chief Digital Officer, and Will Roland has been named senior vice president
and Chief Marketing Officer, both reporting to Chief Executive
Officer and President Mark Stewart,
effective August 1.
"It's imperative that we understand our customers on a deeper
level and both Will and Mamatha allow us to leverage data and
consumer insights to transform how we meet customer needs," said
Stewart. "I am confident both will help us make agile and
data-informed decisions and I am excited to have them join Team
Goodyear."
Chamarthi previously served as Chief Software Business Growth
Officer for Stellantis, responsible for creating and leading a
significant software business that consistently delivered
year-over-year revenue targets. At Stellantis, she also served as
Chief Information and Digital Officer overseeing global connected
vehicle initiatives, cybersecurity and enterprise IT. Earlier
in her career, Chamarthi held leadership roles at ZF
Friedrichshafen AG, Consumers Energy and Daimler Group.
In this new role for Goodyear, Chamarthi will oversee all
aspects of digital businesses, in addition to traditional CIO
responsibilities. Mamatha will also establish and execute a
comprehensive digital strategy, encompassing solutions for
products, plants, services, and processes.
Roland was previously senior vice president Media, Consumers,
Analytics and Digital for Stellantis North America. In that role,
Roland led integration of data, analytics and insights into
influential consumer marketing channels. Roland also previously
served as president of Solutions for Publicis Media, overseeing
data and platform management, advanced analytics, data science and
applied marketing strategies.
As CMO, Roland will play a pivotal role in steering Goodyear's
brand and marketing strategies, driving top line actions and brand
optimization initiatives outlined in the company's Goodyear Forward
plan, using advanced analytics and market insights to inform
decision-making, drive innovation and identify opportunities for
growth and increased profitability.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It
employs about 71,000 people and manufactures its products in 54
facilities in 21 countries around the world. Its two Innovation
Centers in Akron, Ohio, and
Colmar-Berg, Luxembourg, strive to
develop state-of-the-art products and services that set the
technology and performance standard for the industry. For more
information about Goodyear and its products, go to
www.goodyear.com/corporate.
CONTACT:
DOUG GRASSIAN
330.796.3855
DOUG_GRASSIAN@GOODYEAR.COM
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SOURCE The Goodyear Tire & Rubber Company