Hasbro Enhances the MONOPOLY Play Experience With Evolution of the Classic Game and New Ways to Play
08 January 2025 - 1:00AM
Business Wire
Fans Can Celebrate MONOPOLY’s 90th Anniversary
with Expansion Packs and a New Look and Feel of the Classic
Game
Hasbro, a leading toy and game company, today revealed updates
to the world’s most popular family board game, MONOPOLY, and
announced expansion packs in celebration of the iconic brand’s 90th
anniversary. Over the past nine decades, MONOPOLY has remained a
beloved staple of game nights. With over a billion players across
the globe, more than 300 licensed versions, numerous global
experiences, and wide-ranging digital games including MONOPOLY GO!,
the immensely popular No. 1 mobile game launch of all time from our
partners at Scopely, MONOPOLY continues to find new ways to engage
fans, cementing its status as a timeless classic sure to be enjoyed
by generation after generation.
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MONOPOLY Expansions & Revamped
Classic Game (Photo: Business Wire)
Kicking off the beloved brand’s 90th anniversary, players
everywhere can breathe new life into their classic MONOPOLY board
through three new Expansion Packs: MONOPOLY Go to Jail, MONOPOLY
Buy Everything, and MONOPOLY Free Parking Jackpot. These expansions
not only provide quick-turn gameplay but also add twists by giving
players a chance to win money, collect new cards to get away with
mischief, and unlock opportunities to buy every space on the board
– you can even buy the bank!
For Hasbro, players have always been at the forefront of the
company’s product development and are the reason for MONOPOLY’s
staying power. To support these updates, Hasbro conducted extensive
research to understand how fans and families like to play and what
experiences they want to take their gaming to the next level.
“MONOPOLY is more than a board game; it’s a cultural phenomenon
that has transcended generations and resonates deeply with players
across the globe,” said Brian Baker, Senior Vice President of Board
Games at Hasbro. “These all-new expansion packs and the completely
redesigned classic board game are a result of deep consumer
insights, and I think they truly elevate the MONOPOLY play
experience. For example, the MONOPOLY Free Parking Jackpot
Expansion was inspired by decades of consumers developing their
personal ‘house rules,’ and we wanted to recognize how our
consumers have been playing. In our 90th year, we’re celebrating
the elements our players have loved for nearly a century to keep
the exciting gameplay of MONOPOLY alive for decades to come.”
In addition to the expansions, the classic MONOPOLY board game
is getting an upgraded new look, featuring a sleek, more compact
box for storage that's perfect for any game night, along with
innovative storage solutions to keep the bank safe from thieves,
MONOPOLY bills crisp and game pieces nice and organized. Plus,
players can enjoy updated money designs and a return to the classic
look fans know and love with the Chance and Community Chest cards,
along with high-quality Title Deeds that elevate your gameplay.
With stunning modern graphics, larger tokens, houses, and hotels,
the game has never looked better.
MONOPOLY continues to demonstrate its global impact among
families and fans. Beyond the tabletop, the franchise offers
wide-ranging consumer touchpoints across in-person immersive
experiences, fashion, digital games, home goods, entertainment and
so much more. Through the new Expansion Packs and board game
revamp, Mr. Monopoly marks a new beginning for the revered
brand.
Break out these exciting new MONOPOLY Expansion Packs for family
game night, vacations, and fast fun anytime – available now at most
major retailers. The revamped MONOPOLY board game is available now
for pre-order on Amazon and will be available at most major
retailers this spring in the United States and early this year in
Europe. You can download official images and other game assets
HERE.
About Hasbro
Hasbro is a leading toy and game company whose mission is to
entertain and connect generations of fans through the wonder of
storytelling and exhilaration of play. Hasbro delivers play
experiences for fans of all ages around the world, through toys,
games, licensed consumer products, digital games and services,
location-based entertainment, film, TV, and more. With a portfolio
of over 1,800 iconic brands including MAGIC: THE GATHERING,
DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH
and PEPPA PIG, as well as premier partner brands, Hasbro brings
fans together wherever they are, from tabletop to screen.
Hasbro is guided by our Purpose to create joy and community for
all people around the world, one game, one toy, one story at a
time. For more than a decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media, one of the World’s
Most Ethical Companies by Ethisphere Institute and one of the 50
Most Community-Minded Companies in the U.S. by the Civic 50. For
more information, visit https://corporate.hasbro.com or @Hasbro on
LinkedIn.
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Crystal Flynn | Hasbro, Inc.| crystal.flynn@hasbro.com
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