This Mother’s Day, iHeart Launches a National Public Service Campaign with Every Mother Counts To Address the Maternal Health Crisis
10 May 2024 - 11:00PM
Business Wire
Company Awards Spotlight Media Grant to Help
Bring Awareness to the Rising Maternal Mortality Rate in the United
States
iHeartMedia today announced Every Mother Counts as the newest
recipient of its coveted Spotlight Media Grant program to bring
awareness to the fact that the United States is one of the most
dangerous high-resource nations in the world to give birth. In 2021
(the most recent year for which there is data), in the U.S. alone,
over 1,200 women died from complications of pregnancy and
childbirth, and the risk of dying is three times greater for Black
women in the U.S. compared to white women.
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Every Mother Counts believes that pregnancy and childbirth
should be safe, respectful, and equitable for everyone, everywhere.
Founded by Christy Turlington Burns in 2010 to address the global
maternal health crisis, Every Mother Counts works to increase
access to timely, quality maternity care and improve maternal
health outcomes in the United States and around the world.
Beginning Mother’s Day weekend and running through the end of
the year, 840 iHeart radio stations across the country will air a
series of Public Service Announcements (PSAs) that bring attention
to the rising mortality rates among pregnant women and will direct
listeners to everymothercounts.org to learn more and take action.
The campaign will also include grassroots local opportunities for
listeners to get involved with Every Mother Counts and other
partner organizations, including Black Mamas Matter Alliance; a
series of interviews with subject matter experts including Christy
Turlington Burns, Founder & President, Every Mother Counts; and
a digital campaign that will extend across iHeart radio station
websites.
Launched in 2020, the iHeart Communities Spotlight Media Grant
Program has supported with free media nearly 20 organizations that
are making a positive impact within communities and serving the
full diversity of the country. To date, iHeart has committed $11
million worth of media to leading organizations supporting American
communities that fight against hate and racism and bring attention
to issues disproportionately impacting underserved communities.
Past iHeart Spotlight Media Grant partners include UNCF; GLAAD;
Operation Hope; NAACP; SAGE; OutRight Action International; Big
Brothers Big Sisters; CenterLink; Stop AAPI Hate; National Urban
League; Black Music Action Coalition; The National Black Justice
Coalition; Shine a Light; Hispanic Promise; The Trevor Project; The
Ad Council's Fight the Virus, Fight the Bias; National Association
of Black Journalists (NABJ); and Asian Americans Advancing
Justice.
“It is unfathomable that, today, a woman might die in pregnancy
or childbirth, and yet this happens far too frequently – and right
here, in the United States. Every Mother Counts believes that to
achieve our mission to make pregnancy and childbirth safe for
everyone, everywhere, we need to begin by educating about the
maternal health crisis,” said Christy Turlington Burns, founder and
president of Every Mother Counts. “This is why we are delighted to
partner with iHeart on this campaign. Raising awareness among the
hundreds of thousands of iHeart listeners across this country is
the first step toward creating meaningful change on the state of
maternal health.”
“The iHeart Spotlight Media Grant program brings attention to
issues that impact historically marginalized communities and helps
access solutions through public awareness and action,” said Michael
Preacher, President, Unified Partnerships at iHeartMedia. “The
rising maternal health crisis is a critical issue that is both
preventable and solvable, and this campaign will bring attention to
the statistics and enable listeners to access valuable resources,
potentially changing the outcome for thousands of women and babies
across the U.S.”
About Every Mother Counts
Motivated by the belief that maternal health is a human right,
Every Mother Counts works to advance evidence-based strategies to
address the global maternal health crisis and improve maternal
health outcomes and the experience of care for all. We support
community-centered care and workforce development by raising
awareness, investing in community-led solutions, and advocating for
critical systems change. To date, EMC has invested over $42M to
make pregnancy and childbirth safe, respectful, and equitable for
everyone, everywhere. Learn more at:
https://everymothercounts.org
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart’s broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next two podcast publishers combined and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand, and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit iHeartMedia.com for more company
information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240510253038/en/
Jessica King JessicaKing@iHeartMedia.com
Nina Rabinovitch Blecker nina@everymothercounts.org
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