BEIJING, July 14,
2023 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, is scheduled to release a wide range of
premium original anime productions from early July onward and
throughout the summer, demonstrating iQIYI's continuous commitment
to empowering the Chinese anime industry's growth.
The slate of content features original premium amines across
genres—including Chinese fantasy, science fiction, martial arts,
adventure and comedy—and promises to captivate diverse user
interests. Highly anticipated titles include The Grand Lord,
The Land of Miracles Season 3, Good Killer, and
The Guardian Legend.
The Grand Lord, an action anime adapted from the popular
novel The Great Ruler, will be iQIYI's first anime year-long
broadcast featuring 52 episodes. The anime achieves advanced
visual storytelling leveraging cutting-edge tools previously used
in blockbusters and animated movies, including 3D visual effects
techniques. And thanks to a dedicated team of creators, the anime
brings to life the exciting plots from the novel and delivers an
immersive and unforgettable experience for old and new fans.
"Anime is on the path of unveiling its unparalleled value, and
we believe that some titles will emerge as viewer favorites with
reach and impact potentially beyond that of movies and dramas,"
said WANG Xiaohui, Chief Content Officer of iQIYI and President of
Professional Content Business Group (PCG) at the iQIYI World
Conference. Wang added that iQIYI remains committed to expanding
its investment in anime to facilitate the production of more and
more high-quality anime titles in the next two to three years.
iQIYI also unveiled 38 new anime IP series at the Conference.
With iQIYI's high-quality anime content, the platform has
witnessed a surge in the number of devoted ACG (Anime, Comics, and
Games) users. Over the course of the 2022 summer vacation to the
2023 winter vacation, iQIYI's anime user base grew by 7%.
At present, iQIYI anime library has over 3,000 titles. In
addition to the self-produced anime, it also exclusively broadcasts
some classic Japanese manga series, including iconic titles such as
One Piece and Slam Dunk, offering users an
extensive array of choices tailored to their preferences.
The latest releases follow in the footsteps of highly successful
summer launches iQIYI has previously introduced, which coincide
with the summer holiday and promise to generate substantial
views.
The expanding library and increasing popularity of the platform
also benefit from IQIYI's core strategy of developing contents
around core, popular IPs. A prime example is Love Between Fairy
and Devil. Leveraging the show's immense popularity across
platforms, iQIYI created comics, animation, drama, and digital
collectibles based on the original IP. The original show and its
various adaptations led to additional user interest across
platforms.
iQIYI is also committed to delivering premium user experience
both on- and offline. For example, users can participate in
exciting themed events online that not only give them the chance to
win coveted membership cards and other rewards; meanwhile, those
who visit related comic conventions in person can also enjoy
similar benefits.
Contact:
iQIYI Press
press@qiyi.com
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SOURCE iQIYI