Popular dramas boost tourism in filming locations
BEIJING, May 9, 2024
/PRNewswire/ -- On May 7, iQIYI, an
innovative market-leading online entertainment service in
China, released its viewership
data and content trends for the May Day holiday (May 1-5). The data revealed a 12% sequential
increase in total viewing time compared with the previous period,
demonstrating strong viewer engagement across various genres,
including drama series, films, variety shows, and sports
programming.
The holiday season witnessed a remarkable 37% sequential
increase in the total viewing time for iQIYI's film channel, with
Pegasus 2, Article 20, and YOLO claiming the
top three spots. Variety shows channel also saw a significant 35%
growth in viewing time compared with the previous period, driven by
rising popularity of immersive detective and agricultural themed
experiences. While The Rap of China returned to its new season, popular
IPs such as Keep Running and Become a Farmer
continued to receive widespread acclaim and brought laughter to
audiences.
Furthermore, iQIYI's sports programming channel attracted a
diverse range of viewers, resulting in a 71% sequential surge in
total viewing time compared with the previous period. As
highlighted in the recent 2024 iQIYI World Conference, the company
has prepared an impressive lineup for sports enthusiasts, featuring
prestigious global events such as the 2024 UEFA European
Championship, the Premier League, the UEFA Champions League, and
prominent golf and tennis Grand Slam tournaments.
The report also highlighted the interesting correlation between
the viewing times of popular drama series and the popularity of the
corresponding filming locations. The iQIYI original Chinese series
To the Wonder, which selected for CANNESERIES this year,
gained traction even before its official release, with trailers
gaining over 3.88 million views on social media platform Weibo.
Concurrently, the Altay region, where the story is set, experienced
a significant 37.92% annual increase in domestic visits during the
initial three days of the holiday.
Likewise, iQIYI's blockbuster drama series The Knockout
witnessed a 17% sequential uptick in viewing time during the
holiday period, while its filming location, Jiangmen city in
Guangdong province, welcomed 2.2
million visits, marking a 10.36% yearly rise.
The robust viewership of premium content across genres reflects
iQIYI's dedication to delivering high-quality and diverse
offerings. Reaffirming its commitment to premium content, the
company has unveiled an impressive array of over 300 new titles at
its World Conference last month, catering to users' growing demand
for elevated aesthetic and emotional experiences.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI