IZEA Report Finds 67% of 18-to-29-Year-Olds in Canada Have Made Influencer-Inspired Purchases
12 July 2024 - 1:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
technology, data, and services for the Creator Economy, released
the 2024 Canada edition of its research report, “Trust in
Influencer Marketing,” today. The report is based on consumer
sentiment and examines the effectiveness of influencer marketing in
terms of consumer trust and engagement.
The survey found that 62% of Canadian social media users trust a
post from an influencer more than one from an A-list celebrity.
Furthermore, 50% of all respondents have made purchases influenced
by influencers, highlighting the significant role influencers play
in consumer decision-making. Additionally, 54.4% of social media
users stated that authenticity is the key factor that increases
their trust in an influencer’s product recommendations.
“Our ‘Trust in Influencer Marketing’ report reveals some
fascinating insights into the Canadian market,” said Ted Murphy,
IZEA CEO and founder. “Among them, 48% of 18-to-29-year-olds follow
more than 20 influencers, and 58% of Canadians find influencer
content more compelling than scripted advertising. Additionally, as
we continued our research series examining trends and differences
in online shopping behaviors worldwide, we uncovered that social
commerce appears to have greater acceptance in Canada than in
markets such as the U.S., particularly among ages 18 to 29.”
Key Insights for Influencers and Consumers
- 62% of social media users trust a social media post from an
influencer over an A-list celebrity.
- 50% of all respondents have purchased products after seeing
them used by influencers.
- 54.4% of Canadian social media users said authenticity is the
top factor in increasing their trust in influencer product
recommendations.
- 67% of ages 18-29 said they purchased a product after seeing it
being used by an influencer.
Key Insights for Marketers
- 40% of respondents ages 18-29 research products/services on
TikTok before making a product purchase.
- 51% of ages 18-29 say they have purchased a product directly
through a social media app’s shopping feature.
- 46% of respondents older than 60 named Facebook as the best
platform to promote a product through an influencer.
- 33% of respondents ages 18-29 said TikTok is the best platform
to promote products through an influencer, and 31% said
Instagram.
Insights for Social Media Audiences
- The most used social media platforms in Canada are Facebook,
YouTube, Instagram and TikTok.
- 48% of 18-to-29-year-olds follow more than 20 influencers.
- More than 77% of all respondents regularly use Facebook and
YouTube, making them the most widely used platforms across
demographics.
- 18-to-29-year-olds in Canada spend an average of 6 hours a day
on social media.
- 40% of 18-to-29-year-olds follow an AI or virtual
influencer.
Results from the study are based on the responses from 1,018
social media users over the age of 18 in Canada. The report is part
of an ongoing series of research studies focusing on influencers’
key roles in influencing consumer behaviors and trends.
The report is available to download for free here: Trust in
Influencer Marketing.
To work with IZEA as either an influencer or a marketer, visit
izea.com. For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
- IZEA Report Finds 67% of 18-to-29-Year-Olds in Canada Have Made
Influencer-Inspired Purchases
Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
IZEA Worldwide (NASDAQ:IZEA)
Historical Stock Chart
From Jun 2024 to Jul 2024
IZEA Worldwide (NASDAQ:IZEA)
Historical Stock Chart
From Jul 2023 to Jul 2024