Virgin Mobile USA Scores with Expanded Gaming Platform
17 November 2005 - 1:09AM
PR Newswire (US)
Players Club Expands Options for Gaming on the Go WARREN, N.J.,
Nov. 16 /PRNewswire/ -- Virgin Mobile USA is taking its game to the
next level with an all star line-up of new mobile gaming
capabilities and content. Through the newly launched Players Club
from Motricity, avid Virgin Mobile gamers can now take on gamers
from other US carriers while talking a little trash via text. In
addition, Virgin Mobile has forged new partnerships with gaming
powerhouses Digital Chocolate, GameLoft Inc., Glu Mobile and
expanded its existing relationship with global publishing leader
JAMDAT Mobile Inc. (NASDAQ:JMDT) to add even more options to its
existing suite of mobile gaming content. "Our new partnerships
further expand our customers' abilities to be part of an ever
expanding game community," said Dominick Tolli, vice president of
product management and development at Virgin Mobile USA. "They can
now compete with gamers from other select carriers, post scores or
give their own expert recommendations. This, in addition to our
expanded gaming selection, will keep Virgin Mobile customers coming
back for more." Great New Games Whether they crave action,
adventure or amusement, Virgin Mobile's new games like Tony Hawk's
Underground 2 and Mini Golf from JAMDAT, aim to please. And, for
those who want to step into a virtual locker room of Players Club,
they can check out games like: * Deer Hunter(R) from Glu -
Experience the No. 1 PC hunting franchise on the go. Lure in big
bucks and other prey with realistic scents and calls, then choose
from an array of firearms and bow selections to bring them down. *
"Derek Jeter Baseball" from GameLoft Inc. - It's more than just
pitching, batting and fielding. Players can choose the type of
pitch and location to throw at in the strike zone, attempt to
control where the ball will go when hitting, tell players to teal
bases and influence which player catches the ball. * "Johnny Crash"
from Digital Chocolate - Stuntman Johnny Crash is all about fun and
pain. Johnny will do anything to get noticed. Fly inside a thunder
cloud to get electrocuted by lightning or collide with a flying
flock of birds. Need a haircut? Fly closer to those helicopter
blades. Remember: no pain, no gain. In addition to these all-star
acquisitions, Virgin Mobile's existing platform features over 100
downloadable games, ranging from sports, racing, puzzles, shooters,
action, casino games and "old school" style arcade-style offerings
that are refreshed on a weekly basis. These and other fun sources
of mobile diversion are available on Virgin Mobile's VirginXL suite
of high- octane content. Customers can download this content
straight from 3G-enabled handsets like the Snapper and Slider
Sonic, or online at http://www.virginmobileusa.com/. Players Club
is driven by Motricity's mobile communities offering that is part
of the company's broad suite of mobile content technologies and
solutions. Motricity is the leader in powering mobile communities
leveraging the strength of the industry-leading mobile community
provider, M7 Networks, which was acquired by Motricity in 2005.
Players Club members will have access to inter-carrier mobile
community functionality and services such as player profile
management, end-user generated game ratings and reviews, game
referrals, leaderboards and buddy lists. Virgin Mobile USA is also
leveraging Motricity's offering for content subscription
management. About Virgin Mobile USA, LLC: Launched nationally in
July of 2002, Virgin Mobile USA, LLC is the nation's first mobile
virtual network operator (MVNO) and first wireless carrier
exclusively focused on the youth market. Virgin Mobile is a joint
venture between Sir Richard Branson's Virgin Group and Sprint,
which operates one of the largest 100-percent digital, nationwide
PCS wireless networks in the United States. In just
two-and-one-half years, more than three million wireless users
rejected long-term contracts and took control of their wireless
spending with Virgin Mobile's Pay As You Go service. Virgin Mobile
customers have exclusive access to VirginXtras and VirginXL- a
suite of music, entertainment and fun lifestyle features, including
*MTV mobile content created by our strategic partner MTV: Music
Television. In addition, J.D. Power and Associates has recognized
Virgin Mobile for providing "An Outstanding Customer Service
Experience" under its Certified Call Center Program.(SM) Phones are
available at more than 20,000 locations nationwide with Top-Up
cards available at more than 60,000 locations nationwide. Virgin
Mobile products can also be purchased online at
http://www.virginmobileusa.com/ or by calling 888-322-1122.
DATASOURCE: Virgin Mobile USA CONTACT: Anne Green of CooperKatz
& Co. for Virgin Mobile USA, +1-212-455-8017, or ; or Sarah
Koenig of Virgin Mobile USA, +1-908-607-4160, or Web Site:
http://www.virginmobileusa.com/
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