Hertz Entertainment Services Introduces DIRECTV Auto, Operated by FMG Lifestyle, to Its Fleet of Rental Vehicles
27 October 2011 - 1:41AM
Marketwired
Hertz Entertainment Services and DIRECTV Auto, operated by FMG
Lifestyle, are teaming up to offer 200-plus channels of current
DIRECTV® programming to customers in the entertainment, sports and
events industries renting select Hertz Entertainment Services
vehicles. Hertz Entertainment Services, a wholly owned subsidiary
of The Hertz Corporation (NYSE: HTZ), is the only car rental
company offering in-motion DIRECTV programming to its studio
production customers.
"Offering DIRECTV Auto, operated by FMG Lifestyle, in our Hertz
Entertainment Services vehicles supports our goal of providing
production and studio companies with state-of-the-art, specialized
rental vehicles for all of their needs," said Robert Stuart, senior
vice president of Global Sales at Hertz. "Having the ability to
offer satellite television is another way we are providing
innovative and superior service to our customers."
The technology is provided by the TracVision® A7 satellite TV
system from KVH Industries, Inc. (NASDAQ: KVHI). A sleek 5-inch
high mobile antenna is attached to the vehicle's roof and is
equipped with a 12-volt DIRECTV receiver designed specifically for
automotive use, which includes a radio frequency (RF) remote
control featuring a backlit keypad. The programming can be viewed
throughout the vehicle while the car is in park and in the backseat
while the car is in motion. This technology is available on select
Hertz Entertainment Services sport utility vehicles (SUVs) and
larger vehicles.
"The viewing experience now offered by Hertz Entertainment
Services is the same you would enjoy in your very own living room
-- access to 200-plus channels, 100 percent digital picture and
superior sound," said Justin Firestone, president and CEO of
DIRECTV Auto, operated by FMG Lifestyle "The only difference is
that passengers can enjoy DIRECTV programming in-motion while
cruising down the road at 65 mph. We are happy Hertz has chosen our
unique product to accentuate its Entertainment Services rental
fleet."
Hertz Entertainment Services, is a wholly
owned subsidiary of The Hertz Corporation (NYSE: HTZ), the world's
largest general use car rental brand, operating approximately 8,500
locations in 146 countries worldwide. Hertz Entertainment Services,
a division of Hertz (NYSE: HTZ), provides single-source car and
equipment rental solutions to the entertainment and special events
industries, providing customized vehicle and equipment rental
solutions to movie, film and television productions, live sports
and entertainment events, and all-occasion special events, such as
weddings, conventions, and fairs. Hertz Entertainment Services are
tailored to fit the needs of large and small productions alike with
competitive pricing and customized, monthly billing. Plus, Hertz
Entertainment Services delivers vehicles and equipment to
production locations and has a dedicated staff available 24/7 to
address specific client needs. Productions can also rent equipment
for use at special events, including a wide array of lighting
solutions, generators, lifts, and water trucks. Hertz Entertainment
Service's experience and willingness to pick up and deliver hybrid
and specialized vehicles, such as the Toyota Prius, the BMW Mini
Cooper, and the Lincoln Navigator, sets it apart from the
competition. The Hertz Prestige Collection is especially popular
with actors, while crews benefit from larger vehicles such as
minivans, 15-Passenger Vans and SUVs. For more information, visit
www.HertzEntertainmentServices.com.
DIRECTV Auto, operated by FMG Lifestyle,
provides the quality and convenience of compelling, current video
programming from the world's leading provider of digital
entertainment services, DIRECTV®, in the comfort of your very own
vehicle. For as little as $6 per month, you can receive programming
virtually anywhere you drive thanks to the award-winning
TracVision® A7 satellite TV system from KVH Industries, Inc.,
(NASDAQ: KVHI). Since its founding in early 2011, the company's
defining goal is to help each customer feel at home in their
vehicle. For more information, visit www.DIRECTVAuto.com.
Media Contact: Jami Reagan Shine Factory Public Relations
Email Contact +1-480-442-7377
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