MAD Lions Fuels Partner Roster with GOIKO Hamburgers
12 October 2021 - 11:00PM
MAD Lions, OverActive Media's (TSXV:OAM) professional League of
Legends franchise, today announced a partnership with GOIKO, a
premium hamburger chain with more than 80 locations throughout
Spain and France. The two brands have come together to serve up
fresh content to fans across MAD Lions' social channels, launching
during the 2021 League of Legends World Championship.
The partnership is GOIKO’s first official foray into esports and
includes sponsorship opportunities with MAD Lions’ League of
Legends LEC and Superliga teams, in addition to the club’s roster
of Call of Duty: Warzone content creators. Adding MAD Lions’ first
quick service restaurant (QSR) partner expands its reach to new
audiences while providing an opportunity to create fresh content
aligned with its overall brand strategy.
“Partnering with GOIKO is an indication of the progress we’ve
made as a club. We’re thrilled to have a well-known Spanish brand
as our first partner in the QSR category and to be able to
introduce GOIKO to the esports and entertainment industry,” said
Pedro Belaunzaran, Director, Global Partnerships (EU), OverActive
Media. “GOIKO has a fresh, fun brand very much aligned with our
approach at MAD Lions.”
MAD Lions is currently representing Europe as the first seed at
the 2021 League of Legends World Championship. This year’s World
Championship is in Iceland, running now to November 6, where just
three European teams will compete amongst the world’s
best. According to Riot Games, last year's World Championship
recorded more than 1 billion hours watched - a new record - making
League of Legends one of the most-watched games in the world.
“We want 2021 to be the year GOIKO emerges as a ‘gamer’ brand
and joining MAD Lions provides us with the perfect opportunity to
level up. We’ve tested and learned through some branded content
pieces, followed by a ‘GOIKO-branded’ map in Fortnite and the
response was fantastic,” said Juan Manuel Sánchez, Chief Marketing
Officer, GOIKO. “Aligned in values and philosophy, our partnership
with MAD Lions is our biggest step yet. We plan to bring meaningful
engagement opportunities to fans, amplifying the energy around MAD
Lions’ competition at the World Championship, all while having
fun.”
Founded in 2013, GOIKO is one of the fastest-growing casual
dining concepts in Spain. Known for its high-quality ingredients
and distinct taste, GOIKO has established a loyal consumer base,
generating an active and engaged social media following. The brand
began its international expansion in 2020 after receiving
investment support from L Catterton (NASDAQ:LCAA), the investment
fund of the French group Moët Hennessy Louis Vuitton.
For more information, please contact:
Leah Gaucher, Director, PR & Communications, OverActive
Media(647) 924-2614lgaucher@oam.gg
ABOUT OVERACTIVE MEDIA
OverActive Media (TSXV:OAM) is headquartered in
Toronto, Ontario, with operations in Madrid, Spain and Berlin,
Germany. OverActive’s mandate is to build an integrated global
company delivering sports, media and entertainment products for
today’s generation of fans with a focus on esports, videogames,
content creation and distribution, culture, and live and online
events. OverActive owns team franchises in (i) the Overwatch
League, operating as the Toronto Defiant, (ii) the Call of Duty
League, operating as the Toronto Ultra, (iii) the League of Legends
European Championship (“LEC”), operating as the MAD Lions, (iv) the
Superliga, operating as the MAD Lions Madrid, and (v) Flashpoint,
operating as MAD Lions Counter Strike:Global Offensive (a
franchised league operated by B Site Inc., a company in which
OverActive holds a minority interest), as well as other
non-affiliated CS:GO tournaments and leagues. OverActive also
operates both live and online events, operating as OAM Live and
maintains an active social media presence with its fans and
community members, operates fan clubs, and other fan-related
activities that increase the reach of its brands.
ABOUT MAD LIONS
MAD Lions was born in 2017 as an esports club that, with its
name, (MAD: Madrid; Lions: Lions of the Cybele) aims to become a
world-renowned team in Madrid. Almost four years later, it has
become one of the most relevant clubs in the esports industry in
Spain and worldwide.
Founded by Jorge Schnura and Marcos Eguillor, and with Willyrex
and Vegetta777 as partners, MAD Lions competes in the League of
Legends European Championship (LEC Spring Split Champions), the
Superliga in Spain and as MAD Lions CS: GO in the Flashpoint
League. MAD Lions represents Hispanic passion and is governed by
the values of Passion for Life, Passion for Gaming.
Neither the TSXV nor its Regulation Services Provider (as that
term is defined in the policies of the TSXV) accepts responsibility
for the adequacy or accuracy of this release.
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