LTRY Lottery com Inc

Sports.com, Inc. (“Sports.com” or the “Company”), a wholly owned subsidiary of Lottery.com, Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com”), announces the appointment of Marc Bircham as its new Director and Head of Business Development. Bircham brings a wealth of knowledge and expertise to the team from a stellar career as both a professional football (soccer) player and coach, to his extensive experience in the sports media industry. The announcement was made in conjunction with ICE London 2024.

Marc Bircham's appointment comes at a time when Sports.com is actively exploring a number of opportunities in football including potential club acquisitions, partnerships, and joint ventures. The Company is currently in discussions for exciting projects with leading football franchises and players worldwide.

Furthermore, Marc will play a pivotal role in advising, overseeing, and consulting on the activities of Sports.com Studios, set to commence its operations in the second quarter of 2024, with further announcements due soon.

Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com commented:

"I am thrilled to have Marc onboard as a fellow director on the Sports.com Board. His astonishing success on and off the pitch, both in the UK and US, has been remarkable. Marc has been advising us on exciting football projects in the UK and US. I am now looking forward to him leading the charge on these projects. There are a number of great opportunities in the market at the moment, particularly with the increased interest in ownership of football assets by US investors and celebrity interest in taking advantage of social and other media opportunities."

Majed Al Sorour, President of Sports.com, added:

"As former professional football players, we are poised to form a formidable attacking team. Marc's addition to our board is a testament to our commitment to excellence and innovation in the sports industry."

Director Tamer Hassan, reflecting on his 25-year relationship with Marc, agreed:

"Marc's journey through football and beyond is a proof to his dedication, skill, and vision. Having known him for three decades, I have no doubt that his impact on Sports.com will be profound and transformative. Together, we're set to redefine the sports entertainment industry."

Ant Middleton, who is looking forward to working with Marc Bircham, also commented:

"I am eager to assist in any way I can to help propel Sports.com’s vision. Marc's leadership and expertise are invaluable assets to our team."

Marc Bircham's role will also encompass spearheading Sports.com's initiatives in creating new and exciting content, including Sports.com TV, streaming services, and integrating new fully immersive tech experiences. His extensive network within the sports industry and his proven track record in the business of football will be instrumental in achieving Sports.com's strategic objectives.

Marc Bircham said:

"I have had the privilege of working closely with Tamer Hassan for over 30 years, and together, we have seen the evolution of sports media and business. Joining Sports.com is a pivotal next step in this journey, and I am fully committed to leveraging my experience to contribute to the Company's success.”

About Sports.com

Sports.com is poised to become the premier destination for sports entertainment, offering an unparalleled array of interactive and engaging sports content. For more information, visit www.sports.com.

About Lottery.com

Lottery.com is a leading technology company that is transforming how, where and when lottery is played. Its engaging mobile and online platforms enable players and commercial partners located in the United States and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to Lottery.com for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, Lottery.com is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving. In all that it does, Lottery.com’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. For more information, visit http://www.lottery.com.

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

Lottery.com Contact: ir@lottery.com