The introduction of City Express by Marriott
in the U.S. & Canada marks the
company's entry into the transient midscale segment in the
region.
BETHESDA, Md., Oct. 8, 2024
/PRNewswire/ -- Today, Marriott International, Inc. (Nasdaq: MAR,
"Marriott") announced the expansion of the City Express by Marriott
brand into the United States &
Canada, marking the company's
entry into the affordable midscale transient segment in the
region.
Previously referred to as Project Mid-T by Marriott, this brand
expansion is part of the company's continued focus on strengthening
its presence in the affordable midscale segment and offering
regionally relevant lodging options for every trip purpose and
every price point.
"Since entering the affordable midscale space with the
acquisition of City Express in the Caribbean and Latin
America (CALA) region just over a year ago, we have seen
tremendous interest for the brand and are pleased with its growth
across the region," said Diana Plazas-Trowbridge, Senior Vice
President and Global Brand Leader, Select Brands. "With this
announcement, Marriott is excited to continue our growth in the
affordable midscale segment and provide a new welcoming,
affordable, and reliable option for value-conscious travelers in
the U.S. & Canada."
In May 2023, Marriott announced
the acquisition of the City Express brand portfolio in CALA, which
marked the company's entry into the affordable midscale segment.
With over 17,000 rooms across Mexico, Costa
Rica, Colombia, and
Chile, the deal increased
Marriott's footprint in the region by approximately 45 percent.
Since the acquisition, consumer and owner interest has fueled
growth of the brand, with expansion plans extending beyond the
original markets to new upcoming markets, such as Bolivia and Nicaragua. Additionally, the company recently
announced plans to expand City Express by Marriott in Brazil.
"Marriott remains focused on providing best-in-class offerings
and a wide-range of investment opportunities for our development
stakeholders, and the initial reaction to our midscale products has
been extremely positive," says Noah
Silverman, Global Development Officer, U.S. &
Canada. "We have been listening
closely to our owners and franchisees to design a highly efficient
operating model, and we are confident that City Express by Marriott
will offer a strong value proposition for those looking to invest
in a transient midscale product in the U.S. & Canada."
The City Express by Marriott brand is designed to be
conversion-friendly, with an opportunity for new builds in the
future. Offering a light operational model and functional modern
design, City Express by Marriott will give owners in the U.S. &
Canada the opportunity to
capitalize on consumer demand, while taking advantage of Marriott's
powerful sales, distribution, and marketing
engines.
Marriott has already received extensive interest from owners and
franchisees, and the company anticipates having signed agreements,
with possible hotel openings, in the U.S. & Canada under the City Express by Marriott
brand over the next few months.
Existing City Express by Marriott properties have been
integrated into the Marriott Bonvoy® program and are available for
booking on Marriott channels for members to earn and redeem points.
Additional City Express by Marriott properties will similarly be
part of Marriott Bonvoy upon opening. For more information on the
City Express by Marriott brand, visit this page.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in
Bethesda, Maryland, USA, and
encompasses a portfolio of approximately 9,000 properties across
more than 30 leading brands in 141 countries and territories.
Marriott operates and franchises hotels and licenses vacation
ownership resorts all around the world. The company offers Marriott
Bonvoy®, its highly awarded travel program. For more information,
please visit our website at www.marriott.com. In addition, connect
with us on Facebook and @MarriottIntl on X and Instagram.
About Marriott Bonvoy
Marriott Bonvoy, Marriott International's award-winning travel
program and marketplace, gives members access to transformative,
eye-opening experiences around the corner and across the globe.
Marriott Bonvoy's portfolio of more than 30 extraordinary hotel
brands offers renowned hospitality in the most memorable
destinations in the world. Members can earn points for stays at
hotels and resorts, including all-inclusive resorts and premium
home rentals, as well as through everyday purchases with co-branded
credit cards. Members can redeem their points for experiences
including future stays, Marriott Bonvoy Moments™, or through
partners for luxurious products from Marriott Bonvoy Boutiques®.
With the Marriott Bonvoy app, members enjoy a level of
personalization and contactless experience that allows them to
travel with peace of mind. To enroll for free or for more
information about Marriott Bonvoy, visit marriottbonvoy.com. To
download the Marriott Bonvoy app, go here. Travelers can also
connect with Marriott Bonvoy on Facebook, X, Instagram and
TikTok.
About City Express by Marriott
City Express by Marriott offers travelers a space where
convenience meets comfort. Catering to the needs of both business
and leisure travelers, the brand offers seamless and efficient
stays in convenient locations ensuring a hassle-free journey. With
a focus on quality and simplicity, guests do more than just stay –
they relax, recharge, and get ready for whatever comes next. With
around 150 properties in 5 countries, City Express by Marriott, our
flagship, stands alongside City Express Plus by Marriott, City
Express Suites by Marriott, City Express Junior by Marriott, and
City Centro by Marriott each uniquely designed for a different
segment of travelers. City Express by Marriott is proud to
participate in Marriott Bonvoy®, the global travel program from
Marriott International. The program offers members an extraordinary
portfolio of global brands, exclusive experiences on Marriott
Bonvoy Moments, and unparalleled benefits including free nights and
Elite status recognition. To enroll for free or for more
information about the program,
visit https://www.marriott.com/loyalty.mi For more information
or reservations, visit marriott.com, for the latest company
updates, visit news.marriott.com.
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SOURCE Marriott International, Inc.