First of its kind fashion and beauty
collection spans Barbie's six-decade history with eight looks
created by groundbreaking designers - Hilary MacMillan, ai, Paris Jewellers Canada,
Cheekbone Beauty and Sol
Kyst
TORONTO, Aug. 15,
2024 /CNW/ - Mattel, Inc. (NASDAQ: MAT)
announced today a multi-brand collaboration between the iconic
Barbie brand and five female-led Canadian companies. Timed to the
65th anniversary of Barbie, the collection highlights
the impact of Barbie through the decades with a unique design lens
from each brand. As a collaborative effort, each Canadian brand
- Hilary MacMillan, ai,
Paris Jewellers Canada, Cheekbone Beauty and Sol Kyst - worked seamlessly together to
design and develop eight cohesive looks, featuring over 100
products, inspired by iconic Barbie dolls over the past six
decades.
"We are celebrating the Barbie brand's 65 yearlong legacy as
the brand continues to remain both a fashion icon and a symbol of
empowerment showing fans that you can be
anything," Jennifer Gileno, head of licensing and retail
development, Mattel Canada.
"Today, this collection serves as a reminder of the impact we
can make when we come together, as we celebrate an industry first
and continue to break barriers within the fashion and beauty
industries."
Championing inclusivity and diversity, each of the eight
head-to-toe looks amplify the respective brands' ethos and further
cement the continuing dedication of Barbie to inspire young girls
with the message, 'You can be anything™.' In what is historically a
highly competitive industry, this collection speaks to the beauty
of working together across once-competitive brands to champion
women's empowerment in an effort to uplift and rise together.
Looks featured include the 1959 Barbie, 1960s Twist 'N Turn,
1970s Superstar, 1980s Black Barbie, 1980s Totally Crystal Barbie,
and 1990s Totally Hair Barbie, and encompass ready-to-wear, bag and
hair accessories, jewelry, eyewear and make-up to complete full
looks for each Barbie doll decade. Notable features garments sized
XS - 4X, adjustable straps and frame sizing, expanded ring sizes
and more. Colours pay homage to the Barbie original black and white
chevron pattern of 1959, bold pink and fluorescent orange, rich
golden hues of purple and gold of the 80s, and textured patterning
of tone-on-tone greens with pops of cherry red for the 90s.
All participating brands and pieces will launch
simultaneously on August 15 at
11 A.M. E.S.T., with
integrated web interfaces, which allow consumers to shop each brand
hyperlinked together, allowing seamless consumer experience.
Hilary MacMillan |
www.hilarymacmillan.com
"When women support women, we all succeed. I'm so proud to be
part of a strong group of women founders who continuously inspire
me, and coming together to bring our strengths to the creative
table to create these looks in partnership with Barbie has been
such a rewarding experience." - Hilary
MacMillan, Founder and Designer of Hilary MacMillan
Ai | www.ai-co.ca
"This is a full circle moment for us as Barbie invokes childhood
memories and has brought out our inner child. Harnessing
creativity, empowerment and self expression, we are beyond excited
for this special collaboration! " - Hannah
Kim, Co-founder, ai
Paris Jewellers Canada | www.parisjewellers.com
"As an immigrant, family-owned company with a 90% female
workforce, we are honored to be a part of this once-in-a-lifetime
collaboration with the iconic Barbie doll and other incredible
women-owned brands that we truly admire. Barbie inspires us
to dream big and to reach for the stars – this jewelry collection
was created to capture that magic and the iconic fashion of Barbie
through the decades." - Chau Liu,
Co-owner, Paris Jewellers Canada
Cheekbone Beauty | www.cheekbonebeauty.com
"Cheekbone Beauty has always pushed for meaningful change in
representation in the beauty industry, and our collaboration with
Barbie showcases that strong message with a global brand – beauty
belongs to all, and every face has a story worth celebrating." -
Jenn Harper, Founder, Cheekbone
Beauty
Sol Kyst |
www.solkyst.ca
"Barbie teaches us we can grow up to be anything we want! It's
so special that this collaboration shines a light on Canadian Women
Entrepreneurs paving our own path and now coming together to honour
Barbie's 65th Anniversary! How iconic! " - Meghan Victoria , Founder & CEO,
Sol Kyst
ABOUT MATTEL
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®,
Fisher-Price®, American Girl®, Thomas &
Friends™, UNO®, Masters of the Universe®,
Matchbox®, Monster High®, MEGA®
and Polly Pocket®, as well as other popular properties
that we own or license in partnership with global entertainment
companies. Our offerings include toys, content, consumer products,
digital and live experiences. Our products are sold in
collaboration with the world's leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us
at mattel.com.
ABOUT HILARY MACMILLAN
Hilary MacMillan is a
contemporary, fashion-first lifestyle brand. The brand's assortment
features ready-to-wear and outerwear XS-4X, home, lounge, and
accessories. The eponymous Canadian brand focuses on using
high-quality, cruelty-free materials in bold colors and exceptional
textures while simultaneously championing and supporting diversity
and inclusivity. The Toronto Star deemed Hilary MacMillan the "fashion leader we need
now." The purpose-driven brand's mission is rooted in making bold,
trendsetting statement-making pieces and championing women's
empowerment through its many causes and philanthropic
endeavors.
ABOUT CHEEKBONE BEAUTY
Cheekbone Beauty is an Indigenous-owned and founded, digitally
native, Canadian cosmetics company established in 2016 by
Jennifer Harper. Cheekbone Beauty is
known for creating high quality, cruelty-free beauty products such
as lipsticks, lip glosses and complexion products including contour
and highlight palettes. Cheekbone Beauty is on a mission to help
every Indigenous person see and feel their enormous value in the
world while creating effective, sustainable cosmetics for all that
do not end up in a landfill. Cheekbone products can be found at
Sephora Canada and JCPenney. To learn more about Cheekbone Beauty
and the work they are doing to close the educational funding gap
for Indigenous youth, please visit www.cheekbonebeauty.com
ABOUT PARIS JEWELLERS
CANADA
Paris Jewellers is an immigrant, family, and sister-owned
jewelry brand with 22 stores across four provinces in Canada. As a locally owned business, they are
proud to give back to the communities they are honoured to be a
part of. Since day one, their vision has remained the same –
to celebrate their customers' milestone moments with meaningful
pieces of jewelry.
ABOUT AI
ai 아이 (pronounced ah-ee: means children/daughters in
Korean). ai is a Toronto based,
sustainable fashion brand that expertly designs luxury vegan
handbags and accessories which are ethically produced in
Seoul, South Korea.
Fashion-obsessed mother (Hun) with her 3 daughters (Hannah, Rebekah
& Joanna), believe attainability of sustainable-luxury to be
the future of fashion.
ABOUT SOL KYST
Sol Kyst emerged in 2021 when
founder and professional makeup artist, Meghan Victoria, faced a common yet overlooked
struggle: finding sunglasses that fit and flatter a wider face.
Drawing on Meghan's expertise as a professional makeup artist,
Sol Kyst focuses on intentional
design to enhance one's natural features. The brand offers a
truly size-inclusive range of mini, midi and wide eyewear styles
for all different face shapes and sizes. With a global
customer base in over 50 countries, Sol
Kyst is committed to redefining beauty standards, empowering
its community and revolutionizing the eyewear category.
SOURCE Mattel
