Myriad Genetics Expands Access to At-Home Early Fetal Sex DNA Test with Retail Launch
14 November 2024 - 12:00AM
Myriad Genetics, Inc., (NASDAQ: MYGN), a leader in genetic testing
and precision medicine, continues to empower parents with increased
access to prenatal testing. SneakPeek, the #1 OBGYN-recommended
gender test with over 99% accuracy,[1] is now available over the
counter in more than 8,800 retail locations nationwide. The product
is the first of its kind to be sold on shelf in Walmart stores
greatly expanding access for expectant parents who want to learn if
they’re having a girl or boy at-home as early as six weeks into
pregnancy.
According to a 2024 consumer survey, 82% of expectant parents
want to know the baby's sex before delivery, and the majority – two
to one[2] – said they would prefer to buy a test in-store vs.
ordering online.[3] Today’s expecting parents want to know fetal
sex sooner than ever, for preparedness, naming, nursery and
registries, as well as bonding and reduced stress.
“Our commitment to supporting new families is about providing
trusted, affordable and accessible solutions that empower expectant
parents with information when and where they want it,” said Melissa
Gonzales, president of women’s health, Myriad Genetics. “By
expanding access of the SneakPeek test through national retail
partners, we’re making it easier for more families to experience
the meaningful moment of gender discovery and plan and prepare for
parenthood.”
The retail launch kicks off a product rebrand, new packaging
design, and a website centered on the moment of gender discovery as
the first key moment of parental bonding with a baby, which are
scheduled for 2025. The brand’s new tagline - Plan for Joy -
celebrates the magical moments of joy and connection amidst all the
challenges of pregnancy. Learning your baby’s gender is one of the
most exciting parts of pregnancy, and the SneakPeek test helps make
that possible. SneakPeek is the only at-home test with over 99%
accuracy in detecting a baby’s gender as early as 6 weeks into
pregnancy, clinically proven by peer-reviewed, published scientific
studies.
Since 2015, the SneakPeek test has offered expectant families an
easy and convenient non-invasive test available to order online and
via doctor’s offices to learn the sex of their baby. In 2022,
Myriad Genetics acquired SneakPeek’s parent company, Gateway
Genomics, with a shared goal of expanding consumer access to the
innovative at-home fetal sex test through retail partnerships.
How the Test WorksThe retail test kit includes
the patented SneakPeek Snap® device, which is placed on the user’s
upper arm to nearly painlessly collect a blood sample with the
simple press of a button. The sample is then mailed to the
SneakPeek laboratory in the included, postage-paid envelope. Test
results are delivered as early as the same day the sample is
received through a celebratory text message and email.
The SneakPeek test is now available in Walmart, Walgreens and
CVS stores. Click here to find a store near you.
About SneakPeekThrough the SneakPeek test,
Myriad Genetics is on a mission to make DNA-based prenatal
information affordable and accessible for all families. For more
information, visit sneakpeektest.com and follow the brand on
Instagram and Facebook.
About Myriad GeneticsMyriad Genetics is a
leading genetic testing and precision medicine company dedicated to
advancing health and well-being for all. Myriad develops and offers
genetic tests that help assess the risk of developing disease or
disease progression and guide treatment decisions across medical
specialties where genetic insights can significantly improve
patient care and lower healthcare costs. For more information,
visit www.myriad.com.
Safe Harbor Statement This press release
contains “forward-looking statements” within the meaning of the
Private Securities Litigation Reform Act of 1995, including that
the company expects that SneakPeek’s expansion into retailers in
the United States will improve the products affordability and
accessibility so that the test may be available to many more
families who want to learn the sex of their baby at-home as early
as six weeks into pregnancy and that a product rebrand, new
packaging design, and a website centered on the moment of gender
discovery are scheduled for launch in 2025. These “forward-looking
statements” are management’s expectations of future events as of
the date hereof and are subject to known and unknown risks and
uncertainties that could cause actual results, conditions, and
events to differ materially and adversely from those anticipated.
Such factors include those risks described in the company’s filings
with the U.S. Securities and Exchange Commission, including the
company’s Annual Report on Form 10-K filed on February 28, 2024, as
well as any updates to those risk factors filed from time to time
in the company’s Quarterly Reports on Form 10-Q or Current Reports
on Form 8-K. Myriad is not under any obligation, and it expressly
disclaims any obligation, to update or alter any forward-looking
statements, whether as a result of new information, future events
or otherwise except as required by law.
Investor ContactMatt Scalo(801)
584-3532IR@myriad.com
Media ContactGlenn Farrell(385)
318-3718PR@myriad.com
[1] In a 2021 laboratory test, SneakPeek accurately determined
fetal sex in 99.02% of 102 pregnant women using the Snap device at
8-15 weeks gestational age. In a separate published study run in
2021, fetal sex was accurately determined in 100% of 134 pregnant
women at 7 weeks gestational age. In a 2022 scientific study,
SneakPeek accurately determined fetal sex for 100% of 103 women at
6 weeks gestational age.[2] Gateway Genomics Research, August 2022;
n=200.[3] January 2024 Padilla Newsmaker Online Survey of 1,000
women age 21-45 who are trying to conceive, pregnant or have been
pregnant.
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