STOCKHOLM, Dec. 12, 2023 /PRNewswire/ -- Neonode Inc.
(NASDAQ: NEON) today announces a new, sharpened strategy with full
focus on its licensing business. Consequently, Neonode will phase
out its Touch Sensor Module ("TSM") product business through
licensing of the TSM technology to strategic partners or
outsourcing.
Neonode has been successful in licensing technology historically
and the management team sees the largest potential for future
growth and profitability in this area. The focus will be on
licensing of the advanced MultiSensing® platform for driver and
in-cabin monitoring and the proven optical sensing technology
zForce®, including the above-mentioned TSM technology, which
supports touch, gesture sensing, as well as object detection
features. The recent business win with a leading commercial vehicle
manufacturer to supply driver and in-cabin monitoring software to
this manufacturer's global range of vehicles, as announced on
December 6, demonstrates the
competitiveness of MultiSensing and has accelerated Neonode's
strategy shift.
Neonode will focus all its efforts and resources on licensing by
reallocating marketing, sales, and engineering resources from the
product team to the licensing team and by external recruitments.
The new strategy will lead to some reductions in the workforce,
which mainly will affect consultants and personnel in Sweden and involves customary union
negotiations.
"We will now put full focus on our licensing business and allow
customers to license our unique and advanced TSM technology to
create bespoke products and solutions that bring value to end
customers. Our product business did not reach our business goals,
but feedback on the products and prototypes that we and our
partners have developed using our TSMs has been very positive and
shows that our technology is relevant and has a large intrinsic
value. We therefore see great potential in licensing this
technology to existing and new customers in the years to come,"
states Dr. Urban Forssell, CEO of
Neonode.
"Through the realignment of our strategy that we are now
announcing we will concentrate our resources on licensing. We
believe this will unleash the full potential of Neonode and
increase the impact of our innovative solutions in line with our
vision to transform the way humas and machines interact," concluded
Dr. Forssell.
For more information, please contact:
CONTACT:
Chief Executive Officer
Urban Forssell
E-mail: urban.forssell@neonode.com
Phone: +46 734 10 03 59
Chief Financial Officer
Fredrik Nihlén
E-mail: fredrik.nihlen@neonode.com
Phone: +46 703 97 21 09
The following files are available for download:
https://mb.cision.com/Main/17297/3891400/2485145.pdf
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