PEET Peets Coffee & Tea, Inc. (MM)

Peet's Coffee & Tea, Inc. (Nasdaq:PEET), a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee, today announced that its president and chief executive officer, Pat O'Dea, and chief financial officer, Tom Cawley, will present at the Thomas Weisel Partners Growth Forum 7.0, which will be held at the Four Seasons Resort in San Francisco, California, on Tuesday, June 14, 2005 at 11:30 a.m. PT. Peet's presentation will be broadcast live on Peet's Web site at http://investor.peets.com/Medialist.cfm. To access the live webcast, please go to the Web site beforehand to download and install any necessary audio software. A replay of the webcast can be accessed approximately 24 hours after the conclusion of the presentation and will remain on Peet's site until June 14, 2006. About Peet's Coffee & Tea, Inc. Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the U.S. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc., visit www.peets.com or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET. This press release contains statements that are not based on historical fact and are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management's beliefs as well as assumptions made by and information currently available to management, including financial and operational information and current competitive conditions. As a result, these statements are subject to various risks and uncertainties. The Company's actual results could differ materially from those set forth in forward-looking statements depending on a variety of factors including, but not limited to, risks arising from accounting adjustments; the Company's ability to implement its business strategy, attract and retain customers, and obtain and expand its market presence in new geographic regions; the availability and cost of high quality Arabica coffee beans; consumers' tastes and preferences; and competition in its market as well as other risk factors as described more fully in the Company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended January 2, 2005. These factors may not be exhaustive. The Company operates in a continually changing business environment, and new risks emerge from time to time. Any forward-looking statements speak only as of the date of this press release.