P&G and PFSweb to Launch E-Commerce Learning Lab
16 January 2010 - 12:30AM
PR Newswire (US)
The eStore featuring P&G brands will test innovative e-commerce
concepts that unlock growth for online sales of consumer product
categories CINCINNATI, Jan. 15, 2010 /PRNewswire/ -- The Procter
& Gamble Company (NYSE:PG) and e-commerce services leader
PFSweb, Inc. (NASDAQ:PFSW) will begin piloting an online store this
month. Named the eStore, the online shopping site will be owned and
operated by PFSweb and exclusively feature P&G products to
consumers in the U.S. The eStore is planned to launch this spring,
following a pilot of the site with 5,000 consumers that will begin
in the coming weeks. (Logo:
http://www.newscom.com/cgi-bin/prnh/20100115/CL38352LOGO-a) (Logo:
http://www.newscom.com/cgi-bin/prnh/20100115/CL38352LOGO-b) (Logo:
http://www.newscom.com/cgi-bin/prnh/20090115/CLTH035LOGO-a) "We are
very excited about the eStore's potential to reach more consumers
and create new online experiences and innovations that build our
brands online," said Kirk Perry, P&G's Vice President, North
America. "Ultimately, our goal in working with an experienced
e-commerce business like PFSweb is to test concepts and programs
that can be reapplied with all of our online retail partners in
ways that exponentially grow consumer affinity for our brands and
mutually increase sales for P&G and our retailer partners." "As
the growth in consumer web commerce continues to evolve, we are
seeing a strong trend towards the broadening of consumer purchase
interests into more product categories," said Mark Layton, PFSweb's
CEO. "With each new product category comes the opportunity to
develop and test marketing, selling and retention concepts. In
working with P&G on our eStore, we're looking forward to
uncovering new insights and innovations that deliver on the
potential of e-commerce as a powerful sales channel for a wide
range of consumer products." P&G initiated the eStore concept
and has been working its ideas for test concepts and programs with
PFSweb. Product pricing, promotion, shelving and distribution will
be at the sole discretion of PFSweb. P&G will work closely with
PFSweb to identify new concepts, programs and marketing efforts to
test via the eStore. The eStore is another example of P&G's
commitment to drive innovation to touch and improve the lives of
more consumers in more parts of the world more completely. The
eStore will test a number of concepts seeking to strengthen
relationships with consumers and deliver e-commerce insights for
categories such as beauty and grooming, health and well-being, and
household care. These test-and-learn initiatives include
subscription models and cross-selling capabilities, targeted iMedia
and search ads, and the integration of social media with the online
store. According to PFSweb research, consumers expect the brand
websites they frequent to be the best sources of information about
the full range of products offered, including access to packaging,
size and product variations that meet their needs. "Consumers today
also want to be 'in-the-know' about upcoming new products and
advancements and be able to readily gain access to promotional
offers and other new and exciting product information," said
Layton. "We will power the eStore through the Demandware e-commerce
platform with best-of-breed features and functionality. The
flexibility of the Demandware platform in combination with the
PFSweb retail services and world-class infrastructure will enable
the eStore to be an ideal environment to test and develop new
concepts to address the ever expanding consumer dynamics." About
Procter & Gamble Four billion times a day, P&G brands touch
the lives of people around the world. The company has one of the
strongest portfolios of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®,
Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®,
Wella®, Gillette®, Braun® and Fusion®. The P&G community
includes approximately 135,000 employees working in about 80
countries worldwide. Please visit http://www.pg.com/ for the latest
news and in-depth information about P&G and its brands. About
PFSweb, Inc. PFSweb develops and deploys comprehensive end-to-end
eCommerce solutions for Fortune 1000, Global 2000 and brand name
companies, including interactive marketing services, global
fulfillment and logistics and high-touch customer care. Through a
strategic relationship with Demandware, Inc. the company offers
clients access to the only enterprise-class, on-demand e-commerce
software platform. PFSweb serves a multitude of industries and
company types, including such clients as LEGO, AAFES, Riverbed,
InfoPrint Solutions Company (a joint venture company owned by Ricoh
and International Business Machines), Hawker Beechcraft Corp.,
Roots Canada Ltd. and Xerox.
http://www.newscom.com/cgi-bin/prnh/20090115/CLTH035LOGO-a
http://www.newscom.com/cgi-bin/prnh/20100115/CL38352LOGO-a
http://www.newscom.com/cgi-bin/prnh/20100115/CL38352LOGO-b
http://photoarchive.ap.org/ DATASOURCE: Procter & Gamble
CONTACT: P&G Media Contact: Tressie Long, +1-513-983-7720, ; or
PFSweb Media Contact: Laura Cornstubble, +1-972-415-5005 x3574, Web
Site: http://www.pg.com/
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