Pixelworks advanced motion grading
technology to be applied to major releases
starting with DreamWorks Animation's "The Wild Robot"
LOS
ANGELES, Sept. 16, 2024 /PRNewswire/
-- Universal Pictures and Pixelworks jointly
announced today an agreement to bring the advanced TrueCut Motion
technology to multiple Universal titles, starting with DreamWorks
Animation's "The Wild Robot" (in theaters from September 27). This and planned future
Universal titles will feature Pixelworks' unique motion
grading that naturally enhances the look and the feel of the world
of film to deliver the ultimate theatrical experience.
TrueCut Motion is an award-winning technology breakthrough that
provides filmmakers with an extended palette of motion looks that
has never been possible before. The powerful TrueCut Motion
platform allows filmmakers to fine-tune or enhance the motion look
of all the action, shot by shot, in post-production, while keeping
the intended cinematic look and feel intact. The TrueCut Motion
platform then ensures that these creative choices are delivered
consistently across every screen and optimized on any viewing
device — spanning theaters, televisions, mobile and
next-generation headsets — in both 3D and standard 2D
environments.
Pixelworks and TrueCut Motion are trademarks of Pixelworks,
Inc.
For more information, press only:
Brett L Perry, Pixelworks
214-272-0070
bperry@sheltongroup.com
About Pixelworks
Pixelworks, Inc. (Nasdaq: PXLW) provides industry-leading
content creation, video delivery and display processing solutions
and technology that enable highly authentic viewing experiences
with superior visual quality, across all screens – from cinema to
smartphone and beyond. The Company has more than 20 years of
history delivering image processing innovation to leading providers
of consumer electronics, professional displays, and video streaming
services. Pixelworks' TrueCut Motion ecosystem allows filmmakers to
create visually stunning motion, scene by scene while ensuring the
director's intent is precisely delivered in cinemas or home
theaters. For more information on Pixelworks,
visit: www.pixelworks.com
For more information on TrueCut Motion:
www.pixelworks.com/truecut
About Universal Pictures
Universal Pictures is a division of Universal Studios
(www.universalstudios.com). Universal Studios is part of
NBCUniversal. NBCUniversal is one of the world's leading media and
entertainment companies in the development, production and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation.
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SOURCE Pixelworks, Inc.