The RealReal Launches Consign Commitment on National Consignment Day
03 October 2023 - 12:00AM
The RealReal, the world's largest online marketplace for
authenticated, luxury goods, announces the launch of the Consign
Commitment. The pledge urges consumers to consign at least one in
five items from their closet moving forward in order to drive
meaningful and impactful environmental change, and create a more
sustainable future for fashion.
Since 2017, National Consignment Day has marked the
launch of some of The RealReal’s most significant circular
partnerships with brands including Stella McCartney, Burberry,
Gucci, MyTheresa and, most recently, Jimmy Choo. This year, The
RealReal is mobilizing its community of more than 33 million
members in a rallying cry, urging consumers globally to reflect on
how they turn over their wardrobe and commit to more circular
habits.
“More than 2000 pieces of clothing are thrown away
each second when in reality, 95% of trashed clothing could be
re-worn, recycled, or reused. Especially well-made items,” explains
Rati Sahi Levesque, The RealReal’s President and Chief Operating
Officer. “Our intent with the Consign Commitment is to reduce the
amount of textiles that end up in landfill, encourage consumers to
buy better quality items and ultimately shift the way they think
about how they dispose of items they no longer have use for,” said
Levesque.
Fashion and textile emissions and waste contribute
greatly to the climate crisis. In order to limit the worst effects
of climate change, we must keep warming levels to below 1.5 degree
celsius. We're so far off course that the current path would lead
us to warming of about 3.2°C (5.8°F) above pre industrial levels by
2100. However, according to McKinsey, recirculating just one in
five items would help put the fashion industry on track to achieve
the 1.5-degree pathway laid out by the Paris Climate Accord. By
encouraging consumers to circulate their gently used clothing,
shoes, and accessories, The RealReal aims to extend the life of
well-made items, give new life to items that are no longer being
worn, and reduce fashion and textile waste.
To take the pledge, learn more about the Consign
Commitment and to stay up to date on some of the other TRR National
Consignment Month initiatives, please visit
www.therealreal.com.
About The RealReal Inc.The
RealReal is the world’s largest online marketplace for
authenticated, resale luxury goods, with more than 33 million
members. With a rigorous authentication process overseen by
experts, The RealReal provides a safe and reliable platform for
consumers to buy and sell their luxury items. We have hundreds of
in-house gemologists, horologists and brand authenticators who
inspect thousands of items each day. As a sustainable company, we
give new life to pieces by thousands of brands across numerous
categories—including women’s and men’s fashion, fine jewelry and
watches, art and home—in support of the circular economy. We make
selling effortless with free virtual appointments, in-home pickup,
drop-off and direct shipping. We do all of the work for consignors,
including authenticating, using AI and machine learning to
determine optimal pricing, photographing and listing their items,
as well as handling shipping and customer service.
Press Contact:Laura HogyaHead of
Communications Laura.hogya@therealreal.com
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