Sinclair’s NewsON Collaborates with Mindgrub to Redefine Local News Experience with Apple Vision Pro App
02 October 2024 - 12:00AM
Business Wire
Sinclair’s First Spatial Computing App for
Local News, Built by Mindgrub, Now Available to Vision Pro
Users
Sinclair’s NewsON, a leading provider of live and on-demand
local news content and Mindgrub, a prominent digital innovation
agency, today announced a landmark collaboration. Together, they
are pioneering the future of spatial computing in news media
consumption by launching an Apple Vision Pro app for NewsON. This
marks Sinclair’s first foray into spatial computing specifically
for local news delivery, blending digital content with physical
surroundings.
Leveraging Apple's cutting-edge Vision Pro technology, NewsON
and Mindgrub are transforming the way audiences watch and interact
with local news with Sinclair’s first spatial computing app built
natively for Vision Pro devices.
The NewsON app for Vision Pro introduces a unique "Newsroom
immersion" feature, leveraging spatial aspects of the Vision Pro
for displaying interactive news maps and a complete immersive
environment.
NewsON's Vision Pro app features partnerships with over 280
local TV stations in TV markets covering more than 90% of U.S.
households and provides access to on-demand newscasts and short
form story clips from local TV stations nationwide.
Powered by RealityKit and SwiftUI, NewsON’s Vision Pro app also
offers photorealistic 3D renderings and intuitive user
experiences.
“We’re always looking to embrace new outlets and ways of
presenting local TV news and we’re excited to work with the team at
Mindgrub to explore the possibilities of augmented reality in our
new Vision Pro app. This is much more than just a repurposed mobile
app. We’ve developed a native visionOS user experience and are
excited to see how news audiences engage with this new form
factor,” said Ron Stitt, VP and General Manager, NewsON.
"The possibilities with Apple Vision Pro are limitless, and we
are thrilled to be at the forefront of exploring its potential.
This collaboration with NewsON really highlights our commitment to
innovation and pushing the boundaries of digital media," said
Mindgrub Founder & CEO Todd Marks.
Lauren Herda, Interactive Art Director at Mindgrub, highlights
the app's geospatial features, noting: "One of the major benefits
of this app is that if something big is happening, you can find the
station on our interactive map, and easily go directly to where
news is happening," said Lauren Herda, Interactive Art Director at
Mindgrub, highlighting the app's geospatial features.
By combining Mindgrub's transformative technology solutions with
NewsON's extensive network of local news providers, this
collaboration sets a new benchmark for immersive, accessible, and
engaging news consumption in the era of spatial computing.
About NewsON
NewsON is a leading provider of live and on-demand local news
content, dedicated to delivering timely and relevant news coverage
to audiences across the United States. With a network of over 280
local TV station partners covering 90% of U.S. TV markets, NewsON
offers a comprehensive platform for accessing local news anytime,
anywhere. Available on iOS, Android, Apple TV, Roku, Amazon, and
other platforms, NewsON's user-friendly app provides viewers with
access to a diverse range of news content, including live newscasts
and on-demand video clips. For more information, visit
www.newson.us.
About Mindgrub
Mindgrub Technologies is an award-winning digital agency whose
mission is to create technology that people love to use—technology
that makes lives better, jobs easier, and helps businesses thrive.
Since 2002, Mindgrub has led digital transformations for global
leaders including Exelon, NASA, and Wendy’s, and has been featured
in Newsweek, CNN, and The Huffington Post. For more information
about Mindgrub's work in AR/VR, visit
mindgrub.com/what-we-do/services/ar-vr/
For more information about how Mindgrub can help your brand,
connect with their experts at mindgrub.com/contact.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20241001520346/en/
Sinclair – Jessica Bellucci jbellucci-c@sbgtv.com Mindgrub -
Branddy Spence bspence@mindgrub.com
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