Super League Takes Center Stage at Advertising Week NY 2023 with Dual Panel Presentations
10 October 2023 - 11:00PM
Super League (Nasdaq: SLE), a global leader in
delivering immersive experiences across the world’s largest
metaverse platforms, is excited to announce its participation in
the esteemed Advertising Week NY 2023. The company will be
prominently represented on two dynamic panel presentations.
Ann Hand, Super League's Chair and
CEO, will join a thought-provoking discussion on what is
possible for brands when activating on innovative new platforms in
a panel titled Brand Alchemy: Turning Your IP Into Content
Gold. Joining Ann are esteemed colleagues Julia
Fitzgerald, CMO of Build-A-Bear and Kristin Patrick, CMO of
Claire’s. Together, with moderator Jared Scott, Chief Marketing and
Operations Officer for The Revival House, they will explore the art
of storytelling in branding, discussing how to harness the power of
iconic IP, innovate new IP beyond traditional brick and mortar, and
how captivating content can amplify brand value.
In a separate panel, Matt Edelman,
President and Chief Commercial Officer of Super League,
will share learnings from Super League’s recent partnership with
the internationally-renowned musical Hamilton on the immersive
experience Hamilton Simulator on the panel called Why
Hamilton Created an Immersive Experience on Roblox and How It's
Performing. Matt, alongside Maggie Brohn, Chief Operating
Officer for Adventureland and Executive Producer of Hamilton and
moderator Sam Ewen, Head of CoinDesk Studios will discuss the
significance of this major collaboration and its current
progress.
“Participating in Advertising Week NY is a
significant opportunity for Super League to share our insights and
connect with industry peers,” said Ann Hand, Chair and CEO of Super
League. “We are excited to contribute to the discourse and
highlight how we at Super League can guide brands into the future,
advising them on all that is possible in this brave new world of 3D
experiences.”
Advertising Week NY, taking place October 16-19,
is an annual gathering of marketing, branding, advertising, and
technology professionals. It offers a platform for thought
leadership, networking, and innovation, drawing industry leaders
from around the world.
For more details about Super League's
participation or to schedule an interview with Ann Hand or Matt
Edelman, please contact Gillian Sheldon at
gillian.sheldon@superleague.com
About Super LeagueSuper League
(Nasdaq: SLE) is a leading strategically-integrated publisher and
creator of games and experiences across the world’s largest
immersive digital platforms. From metaverse powerhouses such as
Roblox, Minecraft and Fortnite, to the most popular Web3
environments such as Sandbox and Decentraland, to bespoke worlds
built using the most advanced 3D creation tools, Super League’s
innovative solutions provide incomparable access to massive
audiences who gather in immersive digital spaces to socialize,
play, explore, collaborate, shop, learn and create. As a true
end-to-end activation partner for dozens of global brands, Super
League offers a complete range of development, distribution,
monetization and optimization capabilities designed to engage users
through dynamic, energized programs. As an originator of new
experiences fueled by a network of top developers, a comprehensive
set of proprietary creator tools and a future-forward team of
creative professionals, Super League accelerates IP and audience
success within the fastest growing sector of the media industry.
For more, go to superleague.com.
CONTACTFor Super LeagueGillian
Sheldongillian.sheldon@superleague.com
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