The art-forward capital city now features the
unique design and entertainment sensibilities of the fast-growing
hospitality brand with new “haus” Selina Berlin Mitte
Selina Hospitality PLC (“Selina”, NASDAQ: SLNA), the
fast-growing lifestyle and experiential hospitality company
targeting millennial and Gen Z travelers, has opened recently in
the heart of Berlin, the brand’s first hotel in Germany. With a
design and guest concept rooted in art and music, Selina Berlin
Mitte is a natural addition to the avant-garde, art-centric
German capital. Selina currently operates across six continents,
complementing other European destinations including the U.K.,
Portugal, Austria and Greece. The brand intends to open 10-15
hotels in 2023.
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Selina Berlin Mitte (Credits:
@magdalenabodzioch)
“At Selina, we're passionate about providing exceptional
experiences for travelers from around the world. This year, we're
laser-focused on three strategic priorities: (1) driving cash flow,
(2) achieving profitability, and (3) building our brand. We're
doing this through a relentless pursuit of operational excellence
and moderated expansion. Our latest property, Selina Berlin Mitte,
is a testament to our unique design and guest concept, rooted in
art and music. Whether you're a digital nomad, a seasoned traveler,
or a local looking for a great spot to unwind, we promise to
provide an unforgettable experience that fosters meaningful
connections," said Rafale Museri, Co-Founder and Chief Executive
Officer of Selina.
Specially designed to feed wanderlust and keep digital nomads
connected, all Selina hotels offer their guests a global
infrastructure that enables them to travel and work without
borders. Selina Berlin Mitte features 84 guestrooms, including
suites, suites plus, hybrid, shared, and standard accommodations,
ensuring ample choices for travelers of many budgets and group
dynamics. Guests have access to a rooftop coworking and bar area, a
restaurant and bar with contemporary Israeli and Mediterranean
cuisine called HOWM, a grab-and-go dining option available
around-the-clock, and a communal kitchen. There is a retail shop
offering a selection of local German products and a soon-to-open
radio station—with a weekly podcast and live set recording plan in
development—plus a small lending library nook with great reads.
Music lovers will be particularly drawn to the in-house vinyl shop
with a curated selection of labels. The hotel's outdoor rooftop
includes plush lounge seating, complimentary board games (perfect
as an icebreaker for meeting new friends on the road), lush
greenery, and an incredible cityscape view punctuated by Berlin's
iconic TV Tower. It is a gathering point for a complimentary
"welcome drink" hosted by Selina and rooftop yoga and breathwork
meditation sessions. Incorporating self-care and expression further
into the experience, the hotel also offers in-room spa massages and
plans to host various events regularly, including workshops, live
music, DJ sets, art exhibits, and lectures.
On each floor of Selina Berlin Mitte, guests, and visitors will
find carefully selected pieces and artworks by Berliners and
international artists, combined with installations that use
different media, such as reclaimed wood, mirrors, and vintage art
objects. The hotel mixes old and new—upcycling is central to
Selina's global design ethos—and the aesthetic is earthy and
eclectic, with an industrial feel that creates space for innovation
and connection. Common areas are filled with murals and gallery
walls, while in-room art combines classical Berlin prints and
artworks. Custom murals by local artists are a defining design
point for Selina, and Selina Berlin Mitte carries the tradition
forward with large-scale artistic works woven throughout, including
the reception area, rooftop, corridors and select suite rooms. The
hotel's art collection is curated by creative agency Millecent and
includes creations by Berlin-based artists such as Andrea Wan,
Various & Gould, Maria Zumi and Joachim Romain.
Selina Berlin Mitte is perfectly situated in the heart of
Berlin's historic and lively Mitte district, right on the corner of
the famous Torstraße. It's the ideal starting point for exploring
the capital, with some of Berlin's best design stores and
boutiques, galleries, restaurants, shops, and bars just steps away.
Whether you're in the mood for shopping, dining, or sightseeing,
there's something for everyone in the immediate vicinity. Thanks to
its central location, Selina Berlin Mitte is just a short walk from
some of Berlin's most famous sights, including Alexanderplatz, the
Volksbühne, Museum Island, and the Berlin Cathedral. Guests can
easily explore the city's rich history and culture, from the
vibrant street art scene to the world-renowned museums and
galleries. But Berlin isn't just a city of concrete and steel. It's
also considered Germany's greenest city, with many sprawling parks,
wooded areas, and lakes. Selina's Berlin guests will find plenty of
natural spaces to explore, from the famous Tiergarten park to the
picturesque paths along the Spree River. Whether you're in the mood
for a leisurely stroll, a bike ride, or a picnic, there's no
shortage of outdoor activities to enjoy.
From April 14th to the 16th, Selina Berlin Mitte will celebrate
its opening with the "Welcome to the Hau(E)" event: a 3-day
experience activating the hotel from the ground to rooftop up to
showcase the best of the Selina Mitte experience with curated local
programming, food pop-ups, wellness activities, live music, local
artisan market. For more information, follow
@selina.deutschland
Photography of Selina Berlin Mitte is available for editorial
use with credit to Selina and may be downloaded here. For more
information or to book a stay at the Selina Berlin Mitte, visit
www.selina.com.
About Selina Hospitality PLC.
Selina (NASDAQ: SLNA) is one of the world's largest hospitality
brands built to address the needs of millennial and Gen Z
travelers, blending beautifully designed accommodation with
coworking, recreation, wellness, and local experiences. Founded in
2014 and custom-built for today's nomadic traveler, Selina provides
guests with a global infrastructure to seamlessly travel and work
abroad. Each Selina property is designed in partnership with local
artists, creators, and tastemakers, breathing new life into
existing buildings in interesting locations in 24 countries on six
continents – from urban cities to remote beaches and jungles. To
learn more, visit Selina.com or follow Selina on Twitter,
Instagram, Facebook, Linkedin or YouTube.
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