Smith Micro Introduces New Affiliate Influencer and Retail Ambassador Marketing Programs for Promotion of its SafePath®-Based Solutions
09 May 2024 - 6:05AM
Business Wire
Smith Micro Software, Inc. (Nasdaq: SMSI) today announced two
new marketing programs to help drive subscriber growth of mobile
operators’ SafePath-based solutions. The Company has launched its
affiliate/influencer program, which will leverage affiliate and
influencer marketing to reach consumers, spread awareness of the
value of these solutions for families, and drive subscriber growth.
In addition, the Company will soon launch a new retail store
ambassador marketing program, which will create new opportunities
to incentivize retail stores of partner brands to promote the
solution and help more families with in-store signup for new
subscriptions.
“We are extremely excited to offer new and innovative ways to
build awareness of and to promote SafePath-based solutions to gain
further market penetration and subscriber growth,” said Charles
Messman, vice president of marketing at Smith Micro. “Through our
affiliate/influencer program, we will be able to manage the
affiliate and influencer relationships for our carrier partners by
providing a turnkey program that promotes their white-label
SafePath offerings, reaching consumers who want family safety
solutions. Additionally, the ambassador program will present a
unique way to incentivize in-store teams to promote our carrier
partner’s family safety solution to drive subscription growth as
consumers are conducting transactions in retail stores. We believe
that making family safety solutions accessible is more important
than ever as families navigate the challenges of the physical and
digital world.”
Participation in the affiliate/influencer program allows brands
and creators to promote a selected brand's family safety products
to their network through their channels and be compensated based on
defined success criteria, such as when a user signs up for the
product. The program draws on the strength and authenticity of
their voice in the important discussions surrounding physical and
digital family safety to inspire families to subscribe to the
promoted solutions to keep their families safe and build a healthy
digital lifestyle. Similarly, with the ambassador program,
participating authorized reseller partners and corporate-owned
retail stores will be able to promote the family safety application
of the brand they sell in their retail footprint and be compensated
for successful app signups. The terms of participation and
compensation under each program will be defined in each case at the
time of enrollment.
“These programs usher in a new era of marketing for the
SafePath-based solutions of our carrier partners,” Messman
continued. “We recognize that many consumers begin their product
journeys online, with recommendations from recognized and authentic
online content providers often spreading awareness of available
solutions and influencing purchase decisions. We believe our new
affiliate/influencer marketing program leverages this powerful
avenue to reach more consumers, and that our ambassador program
offers a key opportunity to bring product promotion directly to
consumers in stores. With these programs, we believe we will open
the door to new ways to market our white-label SafePath solutions
and demonstrate to consumers how our solutions serve the needs of
today’s families.”
About SafePath®
The SafePath platform, comprised of SafePath Family™, SafePath
IoT™, SafePath Home™, SafePath Drive™, SafePath Premium™, SafePath
OS™ and SafePath Global™ provides comprehensive and easy-to-use
tools to protect digital lifestyles and manage connected devices
through a single app. As a carrier-grade, white-label solution,
SafePath empowers wireless service providers and cable operators to
bring to market full-featured, on-brand family safety solutions
that provide in-demand services such as location, parental
controls, screen time management and driver monitoring to mobile
subscribers. Delivered to end users as value-added services,
SafePath-based solutions activate new revenue opportunities for
service providers while helping to increase brand affinity and
reduce subscriber churn. Learn more at smithmicro.com/safepath.
About Smith Micro Software, Inc.
Smith Micro develops software to simplify and enhance the mobile
experience, providing solutions to some of the leading wireless
service providers around the world. From enabling the family
digital lifestyle to providing powerful voice messaging
capabilities, Smith Micro’s solutions enrich today’s connected
lifestyles while creating new opportunities to engage consumers via
smartphones and consumer IoT (Internet of Things) devices. The
Smith Micro portfolio also includes a wide range of products for
creating, sharing, and monetizing rich content, such as visual
voice messaging, optimizing retail content display and performing
analytics on any product set. For more information, visit
www.smithmicro.com.
Smith Micro, the Smith Micro logo, SafePath and Digital Family
Lifestyle are registered trademarks or trademarks of Smith Micro
Software, Inc. All other trademarks and product names are the
property of their respective owners.
Forward-Looking Statements
Certain statements in this press release are forward-looking
statements regarding future events or results within the meaning of
the Private Securities Litigation Reform Act, including statements
related to the expected outcomes and benefits of our new marketing
programs, other projections of outlook or performance and future
business plans, and the benefits that Smith Micro believes our
solutions will offer to our customers and to their end users, and
statements using such words as “expect,” “anticipate,” “believe,”
“plan,” “intend,” “could,” “will” and other similar expressions.
Forward-looking statements involve risks and uncertainties, which
could cause actual results to differ materially from those
expressed or implied in the forward-looking statements. Among the
important factors that could cause or contribute to such
differences are the failure of our mobile operator customers to
adopt or participate in our new marketing programs or the failure
of such programs to have the reach and influence that we expect,
unanticipated delays or obstacles in our development and release
cycles, the degree to which competing business needs may affect our
allocation of resources to planned projects, the degree to which
our customers adopt, offer and promote our products and services
and our planned enhancements and updates thereto or the degree to
which their end users adopt our products and services and our
planned enhancements and updates thereto in the time period that we
expect or at all, our reliance on third party operating systems for
the proper operation and delivery of our solutions and any barriers
to our use of such third party technology, our reliance on third
party application stores for the distribution of our software
applications and any barriers to such distribution, including any
delay or failure of such third party to approve new versions of our
applications or their implementation and/or application of policies
that may be harmful to our business, our ability to attract and
retain key technical personnel that are essential to our product
development efforts, the impact of the COVID-19 pandemic on our
business and financial results, changes in demand for our products
from our customers or their end users, changes in requirements for
our products imposed by our customers or by the third party
providers of software and/or platforms that we use, new and
changing technologies and customer acceptance and timing of
deployment of those technologies, and our ability to compete
effectively with other software and technology companies. These and
other factors discussed in our filings with the Securities and
Exchange Commission, including our filings on Forms 10-K and 10-Q,
could cause actual results to differ materially from those
expressed or implied in any forward-looking statements. The
forward-looking statements contained in this release are made on
the basis of the views and assumptions of management, and we do not
undertake any obligation to update these statements to reflect
events or circumstances occurring after the date of this
release.
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version on businesswire.com: https://www.businesswire.com/news/home/20240508993168/en/
PR INQUIRIES: Smith Micro Software Paula Yurkovich +1
(412) 260-1259 pr2@smithmicro.com
IR INQUIRES: Smith Micro Software Charles Messman +1
(949) 362-5800 IR@smithmicro.com
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