Technology-first creative agency drives record
results for its A-list clients
NEW
YORK, March 11, 2024 /PRNewswire/ -- Code
and Theory, part of Stagwell (NASDAQ: STGW), has been named
the Ad Age Business Transformation Agency of the Year. The
technology-first creative agency was recognized for its ability to
drive significant results for its clients.
Code and Theory is the only agency with 50%
engineers and 50% creatives at scale.
Code and Theory is the only agency with 50% engineers and 50%
creatives at scale. This balance provides a competitive advantage
for clients looking to build their brands, experiences, platforms
and capabilities to accelerate growth and deliver proven long-term
value.
To better serve its roster of blue-chip clients, Code and Theory
doubled down on technology, struck expansive new partnerships and
added key executives.
Code and Theory's work drove significant results for its
clients. Highlights include:
- Propelling Amazon Ads to be one of the company's
fastest-growing sectors, with a +26% increase in ad revenues in Q3,
totaling more than $12
billion.
- Boosting sales +14% on YETI.com after a complete rebuild and
redesign of the e-commerce experience.
- Improving the perception of Con Edison by +20% as "leading
New York's clean energy
transition" from the "Where Clean Energy Lives" campaign.
- Pioneering AI personas for Tipico, a European sportsbook, to
deliver real-time '4th-party' data that helped Tipico break into
the U.S. market.
Code and Theory made significant moves throughout the year,
inking a first-of-its-kind partnership with Oracle to deliver AI at
scale while also developing deep partnerships with Figma and Yext
to offer new solutions. Recognizing that inclusion is the biggest
moral and ethical opportunity of our time, it launched Beyond
Words, the industry's first inclusive language guide and
certification program.
Code and Theory was named one of Fast Company's Design Companies
of the Year. Its executives have been in demand, speaking at
Davos, Web Summit, SXSW and other
top events about harnessing AI and other key aspects of emerging
technologies.
Code and Theory Co-Founder and Executive Chairman Dan Gardner says, "Technology remains undefeated
in transforming the business landscape. We have always solved our
clients' challenges by focusing on technology-first creative
solutions. It's great to win an award that accurately portrays what
we do for our clients every day. Business transformation is what
drives impactful, long-term growth for our clients."
Code and Theory CEO Michael Treff
says, "We are at an inflection point for clients looking to undergo
true business transformation. As an agency that is 50% engineers
and 50% creative, we can not only meet our clients' immediate needs
but also put them on a path to harness technology for the long
term. We can help them use technology to drive ROI versus being a
cost center and drag on growth. Sometimes, it's introducing new
products and services that push toward the edge of what's possible.
Sometimes it's the acquisition of customers. Sometimes, it's
repositioning the business itself. Often, it's all of the above. To
be able to innovate alongside our partners at the companies we work
with each day is an inspiration. And when we see the impact of our
work, that's all the affirmation we need."
Stagwell Chairman and CEO Mark
Penn says, "Code and Theory knows how to impact clients'
businesses. They've been at the forefront of technology-led
creativity for more than two decades. It's their comfort zone.
Their ability to build capabilities that drive business
transformation and premium customer experiences is best-in-class.
Whether it's their partnership with Oracle to enable AI at scale or
industry-leading collaboration with Figma, they continue to
fearlessly leverage technology as a multiplier while others are
scrambling to figure it out."
About Code and Theory Network
Code and Theory Network
is the only network with a balance of 50% creative and 50%
engineers at scale. The technology-first group within Stagwell
Group is built to partner with businesses to navigate the
complexity of changing consumer behaviors, emerging technologies
and AI. With a global footprint and the capabilities to work across
the entire consumer journey, we crave the hardest problems to
solve. The network includes the flagship agency Code and Theory as
well as Kettle, Mediacurrent, Rhythm and Truelogic. Code and Theory
clients include Amazon Ads, JPMorgan Chase, Microsoft, MSNBC, NFL,
Pfizer and Zappos. For more, visit codeandtheory.com.
CONTACT:
Kenneth Hein
press@codeandtheory.com
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SOURCE Stagwell Inc.