"Stories from the Field" newsmaker panel to
feature Hannah Beckler (Business
Insider), Jason Conti (Dow Jones),
Jason Rezaian (The Washington Post)
and Megan Twohey (The New York Times)
"Why News Works for Brands" panel to include
Tara Carraro (U.S. Steel),
Will Doherty (The Trade Desk),
Dan Gardner (Code and Theory),
Shenan Reed (General Motors) and
Lou Paskalis (Ad Fontes
Media)
NEW
YORK, April 30, 2024 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) today announced the speakers for its inaugural
Future of News summit on May 15, 2024
which will be held at Stagwell's global headquarters at One World
Trade Center in New York.
Stagwell announces speakers for inaugural
Future of News summit on May 15 at
its global headquarters in New
York.
During the event, Stagwell will unveil groundbreaking research,
conducted by HarrisX, debunking misconceptions about brand safety
in news contexts, and challenge advertisers to reassess investment
in news publishers – an essential step in ensuring a thriving
future for the news industry.
This summit also marks an occasion to formally debut Stagwell's
new partnership council of U.S. publishers, media buying platforms
and social platforms, including Ad Fontes Media, Axel Springer, Axios, Business Insider,
POLITICO, The New York Times, The Trade
Desk, The Wall Street Journal and The Washington Post. Together,
the council will launch a transformative platform to challenge the
advertising industry to reinvest in news.
"The Future of News Summit will reframe the conversation by
debuting research that illustrates the power of news audiences to
drive business and debunks common brand safety myths," said
Stagwell Chairman and CEO Mark Penn.
"According to our prior research, 90% of voters think the country
should have freedom of the press, and yet news monetization is
increasingly under attack. Live at the summit we'll bring both
brand and publisher partners together to discuss ways to navigate
this climate and maintain consumer trust."
Penn will kickoff the program and reveal key findings from the
research, followed by two panel discussions featuring journalists
and brand leaders who see news as the foundation of a thriving
democracy and a critical vehicle for marketing ROI.
Panel I: Being A Journalist Today – Stories from the
Field: A moderated conversation about the journalists today who
are breaking down barriers, holding truth to power, and shining a
light on the issues that matter most- despite the most difficult
and dangerous of circumstances, featuring:
- Hannah Beckler, Business
Insider: Beckler is the Senior Editor, Investigations at
Business Insider. Most recently, she reported on the eight US state
prison systems that deploy patrol dogs to attack and terrorize
incarcerated people, for which she received a National Magazine
Award.
- Jason Conti, Dow Jones:
Conti is the EVP and General Counsel at Dow Jones, publisher of The
Wall Street Journal. As general counsel, he oversees the company's
legal department. Conti also leads the company's legal efforts to
secure the release of WSJ reporter Evan
Gershkovich, who has been wrongfully detained in
Russia for over a year.
- Jason Rezaian, The Washington
Post: Rezaian is a writer for Global Opinions. He served as The
Post's correspondent in Tehran
from 2012 to 2016. He spent 544 days unjustly imprisoned by Iranian
authorities until his release in January
2016. He is a CNN contributor.
- Megan Twohey, The
New York Times: Twohey is an
investigative reporter at The New York
Times whose work has prompted changes to the law, criminal
convictions and cultural shifts. Twohey is most known for being one
of the journalists who broke the story of Hollywood producer Harvey Weinstein's long pattern of sexual
harassment and abuse, which helped ignite the #MeToo movement and
shared in the Pulitzer Prize for Public Service.
- Moderated by Ray Day,
Stagwell Vice Chair
Panel II: Why News Works for Brands: Investment in
advertising on news platforms is not only brand safe, but also
lends itself to a strong return on investment. This session will be
an interactive dialogue with business leaders sharing their
perspectives on the value of news and how to maximize impact
through tailored marketing, featuring:
- Tara Carraro, U.S. Steel:
Tara Carraro serves as Senior Vice
President and Chief Communications Officer for U. S. Steel where
she is responsible for reputation management and communications
strategies designed to help deliver on its Best for All® strategy.
She also has executive responsibility for Community Relations and
non-governmental Stakeholder Engagement.
- Will Doherty, The Trade
Desk: Doherty is the Vice President of Inventory Development at
The Trade Desk where he oversees strategic partnerships with
publishers which includes legacy media, television networks as well
as new and emerging channels. Doherty has been responsible for
launching products including OpenPath and championing Unified ID
2.0 amongst the publisher side of digital media.
- Dan Gardner, Code and
Theory: Gardner is co-founder of the technology-first creative
agency Code and Theory and ON_Discourse, a new membership media
company focused on the business of technology, prioritizing
expert-driven discourse to drive perspectives.
- Shenan Reed, General
Motors: Reed is the Global Chief Media Officer at General
Motors. She comes to the automaker following three-and-a-half years
as SVP, Head of Media at L'Oréal USA and 20+ years of media agency
experience.
- Moderated by Lou Paskalis, Ad
Fontes Chief Strategy Officer
Interested parties can request a copy of the research here. For
additional questions, please contact hello@stagwellglobal.com
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built
to transform marketing. We deliver scaled creative performance for
the world's most ambitious brands, connecting culture-moving
creativity with leading-edge technology to harmonize the art and
science of marketing. Led by entrepreneurs, our 13,000+ specialists
in 34+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly
conducts major market research, public policy polling and social
science studies and consulting engagements in more than 40
countries around the world. It is a proud member of Stagwell Global
(STGW). Learn more at www.harrisx.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/stagwell-announces-future-of-news-summit-on-may-15-featuring-trailblazing-panelist-discussions-and-50-000-respondent-study-revealing-the-importance-of-investing-in-news-302131765.html
SOURCE Stagwell Inc.