"Room for Everyone" from Mastercard with Assembly
as technology partner wins the Grand Prix for Creative Data
NEW
YORK, June 24, 2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW), the challenger network built to
transform marketing, celebrates its agencies 72andSunny,
Assembly, and Forsman & Bodenfors, which took home top
honors at the Cannes Lions International Festival of Creativity,
the largest gathering in the creative marketing community.
Collectively, Stagwell's agencies and its global affiliate
partner Buentipo Anchor captured 1 Grand Prix, 2 Gold, 2 Silver,
and 10 Bronze Lions along with over 40 shortlists for other
agencies including Activista, Anomaly, Colle McVoy, Doner, GALE, HUNTER, KWT
Global, and Unreasonable Studios.
Stagwell congratulates Mastercard on winning the Grand Prix for
Creative Data in partnership with Assembly, formerly Brand New
Galaxy, and McCann Poland for the
"Room for Everyone" initiative. Assembly's digital commerce unit,
as Mastercard's technology partner, created the UI/UX, managed
development, and supplied analytics for the campaign's core tool
WhereToStart.com, which helps Ukranian entrepreneurs find the best
location to run their businesses, based on data that reveals where
the greatest chance of success lies.
"While SPORT BEACH captivated attendees at Cannes Lions, our
agencies captivated the juries. I'm proud to celebrate our
agencies' strong showing at Cannes, marked by our first Grand Prix since
2019," said Mark Penn, Chairman and
CEO, Stagwell. "The awarded work exemplifies our core strengths in
technology-led marketing and helping brands gain ground with
innovative approaches to earned influence. We thank our clients for
their enduring trust in our agencies and their collaboration in
pushing the frontiers of creativity and technology."
Cannes awarded Lions
to:
- "Anthem" from Diablo IV (Blizzard Entertainment)
and 72andSunny, which won a Bronze Entertainment Lion for
Gaming.
- "Heart Surgeon's Cookbook" from Getinge and Forsman
& Bodenfors, which won a Bronze Pharma Lion.
- "Imagine with Petacos" for Poker Beer from Buentipo
Anchor, a Stagwell global affiliate network partner, which won one
Silver Lion in Design and four Bronze Lions in Brand Experience
& Activation, Design, Direct, and Outdoor.
- "Room for Everyone" for Mastercard by McCann Poland with Assembly as technology
partner, which won 1 Grand Prix for Creative Data, 2 Gold Lions in
Creative Strategy and Direct, 1 Silver Creative B2B Lion, and 1
Bronze Creative Effectiveness Lion.
- "The Table Read" for NFL from 72andSunny, which won 2
Bronze Lions in Entertainment for Sport and Social &
Influencer.
Visit Stagwell's site to view the winning work.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 13,000+ specialists in 34+
countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.