Fans can fall in love with the sweet, heat
flavor pairing available now for a limited time
DALLAS, Nov. 6, 2023
/PRNewswire/ -- Wingstop Inc. (NASDAQ: WING) added Maple Sriracha
to its flavor roster for a limited time beginning today, with the
perfect, unexpected pairing of sweet and heat. The new flavor
attracts two opposites, uniting sweet maple with a fiery Sriracha
heat, available on cooked-to-order, sauced-and-tossed chicken
sandwiches, classic or boneless wings, and crispy tenders.
The Flavor Experts have seen the success of sweet heat flavor
profiles, with menu staple Mango Habanero and fan-obsessed Hot
Honey Rub, a previously offered limited-time only flavor. With
Sriracha deemed the top condiment for 2023, Wingstop introduces
their very own take on the fastest-growing flavor trend. One flavor
fan commented, "You can smell the maple right from the start, and
it has just the right amount of Sriracha spice – my current
obsession."
Wingstop's new Maple Sriracha flavor launches just in time for
cuffing season, where – just like the best relationships –
opposites attract. Wingstop will spice up date night, soon debuting
a craveable deal that is perfect for a party of two, and a Sweet or
Heat card game, serving as the ultimate entertainment to complement
the flavor.
"As flavor fans look for their perfect match, Wingstop
introduces the latest flavor innovation with Maple Sriracha – a
flavor fusion of sweet maple and fiery Sriracha that only Wingstop
can deliver," said Wingstop's Chief Growth Officer, Anne Fischer. "Maple Sriracha is sure to satisfy
fans' cravings with the unexpected pairing of sweet and heat as
Wingstop continues to Serve the World Flavor."
Fans can share their go-to order by tagging The Flavor Experts
on Instagram, TikTok, X and Facebook using @wingstop. Wingstop's
Maple Sriracha is available at participating locations in the U.S.
and Canada while supplies
last.
About Wingstop
Founded in 1994 and headquartered in
Dallas, TX, Wingstop Inc. (NASDAQ:
WING) operates and franchises more than 2,050 locations worldwide.
The Wing Experts are dedicated to Serving the World Flavor through
an unparalleled guest experience and use of a best-in-class
technology platform, all while offering classic and boneless wings,
tenders, and chicken sandwiches, always cooked to order and hand
sauced-and-tossed in fans' choice of 11 bold, distinctive flavors.
Wingstop's menu also features signature sides including fresh-cut,
seasoned fries and freshly made ranch and bleu cheese dips.
In fiscal year 2022, Wingstop's system-wide sales increased
16.8% to approximately $2.7 billion,
marking the 19th consecutive year of same store sales growth. With
a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's
system is comprised of independent franchisees, or brand partners,
who account for approximately 98% of Wingstop's total restaurant
count of 2,099 as of September 30,
2023.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all guests.
Rounding out a strong year in 2022, the Company made Technomic
500's "Fastest Growing Franchise" list, was ranked #16 on
Entrepreneur Magazine's "Franchise 500," won Fast Casual's
Excellence in Food Safety award, and was named to Fast Company's
"The World's Most Innovative Companies" list ranking #4 in the
dining category.
For more information visit www.wingstop.com or
www.wingstop.com/own-a-wingstop and follow @Wingstop on Twitter,
Instagram, Facebook, and TikTok. Learn more about Wingstop's
involvement in its local communities at
www.wingstopcharities.org.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.