The new AI-powered tools include a new image
generator, an object eraser, and an image editor with the ability
to add and replace objects, empowering users to level up their
site's visual content
NEW
YORK, May 16, 2024 /PRNewswire/ -- Wix.com Ltd.
(NASDAQ: WIX), the leading SaaS website builder platform to create,
manage, and grow a global, digital presence1, today
announced the launch of three new AI-powered image enhancement and
creation tools to help users create and display high-quality images
that improve, customize and personalize visual content to their
specific needs.
The new tools, comprising the AI Image Creator, the Object
Eraser, and the AI Image Editor, signify a significant leap forward
in user-centric design, ensuring that AI technology is tailored to
users' needs. These additions enhance Wix's already impressive
suite of AI features, which are designed to address common
challenges faced by users when building their websites. Moreover,
users can harness the power of the Wix platform alongside the AI
Website Builder, revolutionizing the process of creating and
managing their online presence.
AI Image Creator
Powered by Stability.ai, the enhanced
AI Image Creator uses AI-assisted image generation to create
high-quality images. By using a text-to-image request prompt to
describe the desired image, AI creates images in various styles for
the user to choose from, reducing the time and cost of creating the
wanted image. These styles include photo, image, painting, cartoon,
sketch, and more, and are optimized for website-building use
cases.
Object Eraser
The new Object Eraser uses AI to deliver
the next level of image quality for users. The tool enables users
to erase unwanted objects in their image easily, without using a
prompt. This helps users modify their images to create the desired
visuals without needing professional photo editing skills.
AI Image Editor
Users can now use prompts to
add/or replace an image, or a portion of it, with the AI Image
Editor. For example, a user can highlight a table in an image and
instruct the tool through a prompt to change it from wood to look
like marble and it automatically changes it. This AI-powered tool
makes it easier for users to have high-quality images that match
their intended aesthetic.
"These AI-powered features underscore our commitment to
providing users with powerful tools that simplify the website
creation process while ensuring professional-quality results," said
Ido Kosover, Head of Media at Wix. "We understand the challenges
users face when building their websites and creating images to
match their desired visions. By harnessing the power of AI, we're
not only bringing users to the next level of quality but also
potentially saving them from the hassle and expense of hiring
professional photo editors. Moreover, users don't need to leave the
platform; they can edit their images professionally right within
it. We'll continue to bring new features to the market to help
users with AI-powered image enhancement tools."
Wix has a long-standing relationship with AI and has
consistently improved and expanded its AI offerings, empowering
users to expand their businesses and achieve success by harnessing
its benefits. This offering joins Wix's available AI-powered
features for web creation, contributing to Wix's dedication to
maximizing the potential of AI in web development.
To learn more about these image enhancement tools, click
here.
About Wix.com Ltd.
Wix is the leading SaaS
website builder platform globally1 to create, manage and
grow a digital presence. What began as a website builder in 2006 is
now a complete platform providing users with enterprise-grade
performance, security and a reliable infrastructure. Offering a
wide range of commerce and business solutions, advanced SEO and
marketing tools, Wix enables users to take full ownership of their
brand, their data and their relationships with their customers.
With a focus on continuous innovation and delivery of new features
and products, anyone can build a powerful digital presence to
fulfill their dreams on Wix.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
1 Based on number of active live sites as
reported by competitors' figures, independent third-party data and
internal data as of Q4 2023.
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SOURCE Wix.com Ltd.