Adoption of Salesforce.com's 1/1/1 Model Accelerates Around the World
24 February 2010 - 12:30AM
PR Newswire (US)
Hundreds of companies adopt salesforce.com's unique model of
integrated corporate philanthropy to deepen their community impact
SAN FRANCISCO, Feb. 23 /PRNewswire-FirstCall/ -- The Salesforce.com
Foundation (http:www.salesforcefoundation.org), the global leader
in integrating philanthropy and business, today announced the
growing success of its mission to inspire companies around the
world to give 1% of their resources forward to support
organizations that are making the world a better place. Today,
hundreds of companies of all sizes including Atlassian, C-Level
Management, FinancialForce.com, Google, LiveOps, NewVoiceMedia and
Seal Shield have adopted salesforce.com's unique 1/1/1 integrated
corporate philanthropy model
(http://www.salesforcefoundation.org/sharethemodel) where 1% of a
company's time, 1% of its equity and 1% of its products are given
forward to the community. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO) The 1/1/1
Model The idea behind salesforce.com's1/1/1 model is to harness the
power of a company's resources, such as the intellectual wealth of
its employees, technology or products and financial resources to
improve communities and promote compassionate capitalism. When all
three elements are deployed together, companies can ensure a
dedicated focus and greater impact on the nonprofits and causes
whose missions they're trying to empower. Using the 1/1/1 model,
salesforce.com has given: -- 1% Time: Salesforce.com employees are
awarded 6 paid days of volunteer time to use over the course of a
year. To date, 178,000 hours have been donated by employees. -- 1%
Product: The Salesforce.com Foundation facilitates the donation and
discount of Salesforce CRM licenses to nonprofits helping them to
increase their operating effectiveness and focus more resources on
their core mission. 8,000 nonprofits in 70 countries are benefiting
from these licenses today. -- 1% Equity: Using 1% of founding stock
to offer grants focused on technology innovation in nonprofits and
youth development programs, salesforce.com has given nearly $20
million in grants to qualified nonprofits. Accelerated Adoption of
the Model -- C-Level Management
(http://www.c-levelmgmt.com/giving-back) - Founder Jeff Scott of
this cloud technology and business optimization consulting firm
writes the company's annual business plan to support its "Giving
Back" program philanthropy goals, and is leading other companies to
do the same. In 2010, C-Level will issue in-kind consulting grants
valued at over $125,000, provide consulting and technical services
at a reduced rate to all qualified nonprofits and higher education
institutions, and will donate 50 percent of all salesforce.com
technology license commissions to nonprofits. -- FinancialForce.com
(http://www.financialforce.com/) - The US and UK-based company is
adopting 1-1 of salesforce.com's model, 1% of its product and 1% of
employees' time. FinancialForce.com is offering discounted full
accounting licenses of its cloud-based accounting technology and
discounted consulting services to Salesforce.com Foundation
customers. As part of the offering, they will also donate up to 10
free read only licenses for CRM users to view financial data. This
powerful capability enables fundraisers and managers to gain a
360-degree view of their constituents. -- LiveOps
(http://www.liveops.com/) - LiveOps has built its Foundation on
salesforce.com's 1/1/1 model. It plans to set aside approximately
1% of current outstanding shares to be used to fund its foundation
after a liquidity event. It offers gifts of cash supporting grants
for organizations that its employees support, grants for business
partners and a matching gift policy of up to $500 per employee per
year. Lastly, LiveOps offers the gift of time by enabling its
employees to volunteer on average 1% of their time to an
organization of their choice and participate in company-sponsored
events. -- NewVoiceMedia (http://www.newvoicemedia.com/) -
NewVoiceMedia, a leading provider of intelligent telephony
solutions based in the United Kingdom with operations in more than
20 countries, recently launched its 1/1/1 model. The company is
giving three days of volunteer time, donating five licenses of its
call center and speakserve.com products including training and
support, and providing discounts for qualified charities. It also
established its own foundation and plans to provide grants. -- Seal
Shield (http://www.sealshield.com/) - Inspired by Marc Benioff's
presentation on the 1/1/1 model at Dreamforce, salesforce.com's
customer and developer conference, this manufacturer of washable
technology solutions recently featured on Good Morning America has
implemented the 1/1/1 model in a way that fits the company's size
and geographically-disperse organization. For 1% of time, Seal
Shield employees are participating in Disney's "Give a Day, Get a
Day" volunteering program; for 1% of product, it is donating its
washable, antimicrobial keyboards and mice to the local library
system; and, for 1% of equity, it is planning to set aside 1% of
its corporate equity in the form of warrants so it may fund its own
foundation. Comments on the News: -- "Ten years ago, salesforce.com
set out to change the way companies think about philanthropy, and
today more than ever it continues to define our focus," said
Suzanne DiBianca, executive director, Salesforce.com Foundation.
"The hundreds of other companies that have joined us in giving
their resources forward to empower nonprofits to realize their
missions are truly exemplary of the power that business has to
affect positive change." -- "Our values of service, mentoring, and
giving back are embedded in the core foundation of our company,"
said Jeff Scott, founder, C-Level Management. "Salesforce.com's
1/1/1 model gave us the framework to build a sustainable program to
bring our values to life." -- "Our vision is to help charities of
all sizes to benefit from the latest cloud computing technology,"
said Jeremy Roche, president and CEO, FinancialForce.com. "Many
charities, even smaller ones, need to accommodate complex financial
requirements, but their budgets will generally only stretch to
lower-end packaged systems which frequently do not meet their
needs. We hope to change that." -- "LiveOps is dedicated to
reducing the barriers for those in the community that desire to
make a better life for themselves," said Maynard Webb, chairman and
CEO of LiveOps. "Through the 1/1/1 model, LiveOps can make a
collective difference and increase our involvement in causes that
are important to our employees, our independent agent community,
customers and partners." -- "NewVoiceMedia, inspired by Marc
Benioff and with advice from the Salesforce.com Foundation's
International Director Isabel Kelly, is delighted to be launching
its own 1/1/1/ model foundation," said Jessica Strachwitz Hamilton,
Foundation Director, NewVoiceMedia. "It has been received with
enthusiasm from our team, who are keen to give back, volunteer and
donate our solutions." -- "Seal Shield prides itself on excellence
and teamwork, and the 1/1/1 philosophy struck me as a great concept
and way for our company to differentiate and to give something back
to the community," said Bradley Whitchurch, CEO and chairman, Seal
Shield. "Marc Benioff helped give us direction and now it's taking
off within our organization and even having an impact with
customers." Share the Model Resources -- Embracing corporate
philanthropy as part of an organization:
http://www.salesforcefoundation.org/about/model/share -- Start a
variation of the model:
http://www.salesforcefoundation.org/about/model/design About the
Salesforce.com Foundation The Salesforce.com Foundation is the
global leader in integrating philanthropy and business through its
1/1/1 integrated philanthropy model http://www.sharethemodel.org/.
The 1/1/1 model harnesses the power of salesforce.com's people and
technology through 1% Time, 1% Equity and 1% Product to increase
the effectiveness of nonprofits in pursuing their social missions.
Since the Foundation's inception in 1999, employees have given more
than 178,000 hours of their time; more than 8,000 nonprofits in 70
countries are using donated and discounted Salesforce CRM licenses
as part of the Foundation's 1% Product Donation Program
http://www.salesforcefoundation.org/product/?PR=02232010; and
numerous organizations are benefiting from technology-related
grants. For more information on the Salesforce.com Foundation,
please visit http://www.salesforcefoundation.org/. Copyright (c)
2010 salesforce.com, inc. All rights reserved. Salesforce and the
"no software" logo are registered trademarks of salesforce.com,
inc., and salesforce.com owns other registered and unregistered
trademarks. Other names used herein may be trademarks of their
respective owners.
http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO
http://photoarchive.ap.org/ DATASOURCE: salesforce.com CONTACT:
Daylan Burlison of salesforce.com, +1-415-536-4902, Web Site:
http://www.salesforce.com/
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