Nike Announces LeBron James Asia Tour Summer 2005
08 July 2005 - 11:00AM
PR Newswire (US)
Nike Announces LeBron James Asia Tour Summer 2005 LeBron James to
Inspire and Be Inspired by Kids Across Asia BEAVERTON, Ore., July 7
/PRNewswire-FirstCall/ -- Nike announced today that it will host
basketball phenomenon, LeBron James, on a three-city tour of Asia.
Designed as a cross-cultural exchange between LeBron and young kids
throughout Asia, the Tour will make stops in Tokyo, Beijing and
Hong Kong beginning August 2nd. (Photo:
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO ) From the
first day LeBron James picked up a basketball, he has never played
alone, and he's not about to start. LeBron knows he is the sum of
his experiences, those that he has shared with his mentors,
coaches, teammates and fans. And through his Asia Tour Summer 2005,
LeBron and Nike hope to create new experiences for him with kids in
Asia. "I'm very excited about going to Asia," says LeBron James.
"I've heard a lot of great things about the basketball culture in
Asia, and I can't wait to meet the kids, and inspire them with my
style of play, and be inspired by theirs." The LeBron James Asia
Tour Summer 2005 will create a cross-cultural exchange between
LeBron and the people of Asia, especially the kids. As he connects
with the kids of Asia, he will inspire and be inspired by them. The
Tour will ultimately bring west to meet east, and east to meet
west, and will be a great learning experience for everyone. Beyond
his dedication on the court, LeBron James is dedicated to making a
difference off the court. In the US, LeBron is the spokesperson for
Nike's PE2GO program. Implemented by NikeGo, Nike's signature US
Community Service program, PE2GO helps increase the quality and
quantity of physical education in schools where physical education
classes have been reduced or eliminated. During his tour through
Asia, LeBron will continue his spirit of giving back to the
community by participating in a court donation in Beijing. LeBron
James Asia Tour Summer 2005 Schedule: August 2 - 3, 2005: Tokyo
August 4 - 5, 2005: Beijing August 6, 2005: Hong Kong About Nike,
Inc. NIKE, Inc. based in Beaverton, Oregon is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; Bauer NIKE Hockey Inc., a leading designer
and distributor of hockey equipment; Cole Haan(R), which designs,
markets, and distributes fine dress and casual shoes and
accessories; Hurley International LLC, which designs, markets and
distributes action sports and youth lifestyle footwear, apparel and
accessories and Exeter Brands Group LLC, which designs and markets
athletic footwear and apparel for the value retail channel.
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://photoarchive.ap.org/ DATASOURCE: Nike, Inc. CONTACT: Rhona
Hamilton, +1-503-671-3489, or , or Shelley Peng, +1-503-671-2338,
or , both of Nike, Inc. Web site: http://www.nikebiz.com/
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