NASDAQ | TSX: ACB
Introduces New Products and Flavours across
Greybeard, San Rafael '71 and Tasty's brands
EDMONTON, AB, Nov. 20,
2024 /PRNewswire/ - Aurora Cannabis Inc. (NASDAQ:
ACB) (TSX: ACB), the Canadian-based leading global medical cannabis
company, is excited to announce its latest lineup of innovations
from Greybeard, San Rafael '71 and Tasty's brands.
With a continued focus on premium, science-driven offerings, this
expanded lineup represents Aurora's commitment to delivering
exceptional high quality, cutting-edge and diverse options for
Canadian cannabis consumers.
"As one of the largest Canadian cannabis companies, we take
great care in listening to our consumers and responding with a
portfolio of products that deliver on what cannabis consumers are
seeking – flavour and intensity," said Geoff Hoover, Senior Vice President, Consumer at
Aurora. "Backed by world class capability in science and superior
cultivation, we're proud to expand our cannabis offering for the
adult consumer that is on the lookout for brands they can trust
time and again – which is exactly what we strive for at
Aurora."
Aurora boasts a leading portfolio of brands that Canadians know
and love, including Greybeard, San Rafael '71 and Tasty's.
Following Tasty's inaugural year in the Canadian adult market, the
brand leaned into valuable consumer insights to develop. The new
offerings reinforce Tasty's commitment to quality, creativity, and
an unforgettable cannabis experience.
The latest products available across Canada include the following:
- Greybeard | Banana Gas Pure Live Resin Vape,
awakens senses with authentic notes of gassy bananas on the inhale
and a savoury, umami finish on the exhale.
- Greybeard | Country Lemon Terp Slush (1g); live resin
extract featuring a bright, golden hue and a smooth, sugary
texture.
- Greybeard | Critical Diesel Pre-Rolls (3 x 0.5g);
crafted from 100% whole milled bud, not trim, these pre-rolls are
an effortless way to experience Greybeard's latest craft sativa –
known for its unique blend of cherry, grape, strawberry, vanilla
and gas aromas.
- San Rafael '71 | 20 Pack Pre-Rolls (20 x 0.5g); made in
response to the growing demand for bulk pre-roll options; perfect
for those who appreciate consistency and value.
- Tasty's | Mango Diamond Infused Pre-Rolls, Indica (3 x
0.5g), infused with ultra-powerful THC-A diamonds, with a burst of
tangy, sun-kissed mango flavours enhanced by botanical
terpenes.
- Tasty's | Honeydew Diamond Infused Pre-Rolls, Sativa (3
x 0.5g), infused with THC-A diamonds, with ripe, refreshing
honeydew flavour.
- Tasty's | Melon Diamond Infused Pre-Rolls, Sativa (3 x
0.5g), created with THC-A diamonds and refreshing sweet melon
flavours.
- Tasty's | Grape 510 Vape (1.2g), offers an unbeatable
combination of taste and 1000mg of THC to deliver a tongue-tickling
sweetness with subtle tanginess.
Aurora's industry-leading portfolio of cannabis products are
made available nationwide for cannabis retailers to offer
About Aurora Cannabis Inc.
Aurora is opening the world to cannabis, serving both the
medical and consumer markets across Canada, Europe, Australia and South
America. Headquartered in Edmonton, Alberta, Aurora is a pioneer in
global cannabis, dedicated to helping people improve their lives.
The Company's adult-use brand portfolio includes Drift, San Rafael
'71, Daily Special, Tasty's, Being and Greybeard. Medical cannabis
brands include MedReleaf, CanniMed, Aurora and Whistler Medical
Marijuana Co., as well as international brands, Pedanios, Bidiol,
IndiMed and CraftPlant. Aurora also has a controlling interest in
Bevo Farms Ltd., North America's
leading supplier of propagated agricultural plants. Driven by
science and innovation, and with a focus on high-quality cannabis
products, Aurora's brands continue to break through as industry
leaders in the medical, wellness and adult recreational markets
wherever they are launched. Learn more
at www.auroramj.com and follow us
on X and LinkedIn.
Aurora's common shares trade on the NASDAQ and TSX under the
symbol "ACB".
Forward Looking Information
This news release includes statements containing
certain "forward-looking information" within the meaning of
applicable securities law ("forward-looking statements").
Forward-looking statements are frequently characterized by words
such as "plan", "continue", "expect", "project", "intend",
"believe", "anticipate", "estimate", "may", "will", "potential",
"proposed" and other similar words, or statements that certain
events or conditions "may" or "will" occur. Forward-looking
statements made in this news release include, but are not limited
to, statements regarding expansions to the Company's
innovative Recreational product portfolio.
These forward-looking statements are only
predictions. Forward looking information or statements contained in
this news release have been developed based on assumptions
management considers to be reasonable. Material factors or
assumptions involved in developing forward-looking statements
include, without limitation, publicly available information from
governmental sources as well as from market research and
industry analysis and on assumptions based on data and knowledge of
this industry which the Company believes to be reasonable.
Forward-looking statements are subject to a variety of risks,
uncertainties and other factors that management believes to be
relevant and reasonable in the circumstances could cause actual
events, results, level of activity, performance, prospects,
opportunities or achievements to differ materially from those
projected in the forward-looking statements. These risks include,
but are not limited to, the ability to retain key personnel, the
ability to continue investing in infrastructure to support growth,
the ability to obtain financing on acceptable terms, the continued
quality of our products, customer experience and retention, the
development of third party government and non-government consumer
sales channels, management's estimates of consumer demand in
Canada and in jurisdictions where
the Company exports, expectations of future results and expenses,
the risk of successful integration of acquired business and
operations (with respect to the Transaction and more generally with
respect to future acquisitions), management's estimation that
SG&A will grow only in proportion of revenue growth, the
ability to expand and maintain distribution capabilities, the
impact of competition, the general impact of financial market
conditions, the yield from cannabis growing operations, product
demand, changes in prices of required commodities, competition, and
the possibility for changes in laws, rules, and regulations in the
industry, epidemics, pandemics or other public health crises and
other risks, uncertainties and factors set out under the heading
"Risk Factors" in the Company's annual information from dated
June 20, 2024 (the "AIF") and filed
with Canadian securities regulators available on the Company's
issuer profile on SEDAR+ at www.sedarplus.com and filed
with and available on the SEC's website at www.sec.gov. The
Company cautions that the list of risks, uncertainties and other
factors described in the AIF is not exhaustive and other factors
could also adversely affect its results. Readers are urged to
consider the risks, uncertainties and assumptions carefully in
evaluating the forward-looking statements and are cautioned not to
place undue reliance on such information. The Company is under no
obligation, and expressly disclaims any intention or obligation, to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
expressly required by applicable securities law.
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SOURCE Aurora Cannabis Inc.
