0001772016false00017720162025-02-032025-02-03




UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
______________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): February 3, 2025
Bellring_R.jpg
BellRing Brands, Inc.
(Exact name of registrant as specified in its charter)
Delaware001-3909387-3296749
(State or other jurisdiction of incorporation)(Commission File Number)(IRS Employer Identification No.)




2503 S. Hanley RoadSt. LouisMissouri63144
(Address of Principal Executive Offices)(Zip Code)
Registrant’s telephone number, including area code: (314) 644-7600
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Common Stock, $0.01 par value per shareBRBRNew York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.☐






Item 2.02.    Results of Operation and Financial Condition.

On February 3, 2025, BellRing Brands, Inc. (the "Company") issued a press release announcing results for its first fiscal quarter ended December 31, 2024. A copy of the press release is attached hereto as Exhibit 99.1 and incorporated herein by reference.

In addition, on February 3, 2025, the Company published to the "Investor Relations" section of its website, www.bellringbrands.com, a supplemental presentation related to results for its first fiscal quarter ended December 31, 2024. A copy of the presentation is attached hereto as Exhibit 99.2 and incorporated herein by reference.

The information contained in Item 2.02, including Exhibit 99.1 and Exhibit 99.2 attached hereto, shall not be deemed to be "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that Section, nor shall they be deemed incorporated by reference into any filings under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

9.01.    Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.Description
99.1
99.2
104Cover Page Interactive Data File (the cover page iXBRL tags are embedded within the Inline XBRL document)




Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: February 3, 2025BellRing Brands, Inc.

(Registrant)




By:/s/ Paul A. Rode

Name:Paul A. Rode

Title:Chief Financial Officer



Exhibit 99.1
bellringbrandslogoa.jpg
BellRing Brands Reports Results for the First Quarter of Fiscal Year 2025; Raises Fiscal Year 2025 Outlook
St. Louis - February 3, 2025 - BellRing Brands, Inc. (NYSE:BRBR) (“BellRing”), a holding company operating in the global convenient nutrition category, today reported results for the first fiscal quarter ended December 31, 2024.
Highlights:
•First quarter net sales of $532.9 million
•Operating profit of $115.3 million, net earnings of $76.9 million and Adjusted EBITDA* of $125.3 million
•Raised fiscal year 2025 net sales outlook to $2.26-$2.34 billion and Adjusted EBITDA* outlook to $470-$500 million
*Adjusted EBITDA is a non-GAAP measure. For additional information regarding non-GAAP measures, see the related explanations presented under “Use of Non-GAAP Measures” later in this release. BellRing provides Adjusted EBITDA guidance only on a non-GAAP basis and does not provide a reconciliation of its forward-looking Adjusted EBITDA non-GAAP guidance measure to the most directly comparable GAAP measure due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation, including the adjustments described under “Outlook” later in this release.
“We are pleased with our first quarter performance. Premier Protein consumption accelerated, lifted by distribution gains, strong velocities and incremental promotional activity. The brand achieved new all time highs for household penetration and total distribution points,” said Darcy H. Davenport, President and Chief Executive Officer of BellRing. “We saw strong margins aided by the timing of marketing spend and non-recurring cost favorability. Our momentum remains high, with the convenient nutrition category continuing to drive robust growth. Our strong start to 2025 gives us greater confidence in the full year and drove our decision to raise our outlook.”
Dollar consumption of Premier Protein ready-to-drink (“RTD”) shakes and Premier Protein powder products increased 23.4%, and 24.4%, respectively, and Dymatize products decreased 8.2% in the 13-week period ended December 29, 2024, as compared to the same period in 2023 (inclusive of Circana United States (“U.S.”) Multi Outlet Plus with Convenience and management estimates of untracked channels). For additional information regarding consumption metrics, see the supplemental presentation on BellRing’s website, which can be accessed by visiting the Investor Relations section.
First Quarter Operating Results
Net sales were $532.9 million, an increase of 23.8%, or $102.5 million, compared to the prior year period, driven by 20.8% increase in volume and 3.0% increase in price/mix.
Premier Protein net sales increased 26.3%, driven by 21.4% increase in volume and 4.9% increase in price/mix. Premier Protein RTD shake net sales increased 25.3%, driven by 21.3% increase in volume and 4.0% increase in price/mix. Volume growth was driven by distribution gains and incremental promotional activity.
Dymatize net sales increased 12.6%, driven by 12.1% increase in volume and 0.5% increase in price/mix. Volume growth was driven by the international channel.
Gross profit was $199.6 million, or 37.5% of net sales, an increase of 34.9%, or $51.6 million, compared to $148.0 million, or 34.4% of net sales, in the prior year period. The higher gross profit margin was driven by improved pricing and $5.0 million of non-recurring cost favorability partly offset by net input cost inflation and incremental promotional activity.
Selling, general and administrative (“SG&A”) expenses were $80.1 million, or 15.0% of net sales, an increase of $27.3 million compared to $52.8 million, or 12.3% of net sales, in the prior year period. SG&A expenses in the first quarter of 2025 included increased advertising and promotional spend of $8.9 million, higher employee costs as well as increased distribution and warehousing expenses.
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Operating profit was $115.3 million, an increase of 57.9%, or $42.3 million, compared to $73.0 million in the prior year period. The prior year period was negatively impacted by $17.4 million of accelerated amortization incurred in connection with the discontinuance of the North American PowerBar business, which was treated as an adjustment for non-GAAP measures.
Interest expense, net was $14.4 million and $14.9 million in the first quarter of 2025 and 2024, respectively. Income tax expense was $24.0 million in the first quarter of 2025, compared to $14.2 million in the first quarter of 2024. The effective income tax rate was 23.8% and 24.4% in the first quarter of 2025 and 2024, respectively.
Net earnings were $76.9 million, an increase of 75.2%, or $33.0 million, compared to $43.9 million in the prior year period. Net earnings per diluted common share were $0.59, compared to $0.33 in the prior year period. Adjusted net earnings* were $76.2 million, an increase of 33.0%, or $18.9 million, compared to $57.3 million in the prior year period. Adjusted diluted earnings per common share* were $0.58, an increase of 34.9%, compared to $0.43, in the prior year period.
Adjusted EBITDA* was $125.3 million, an increase of 24.7%, or $24.8 million, compared to $100.5 million in the prior year period.
*Adjusted net earnings, Adjusted diluted earnings per common share and Adjusted EBITDA are non-GAAP measures. For additional information regarding non-GAAP measures, see the related explanations presented under “Use of Non-GAAP Measures” later in this release.
Share Repurchases
During the first quarter of 2025, BellRing repurchased 0.1 million shares for $11.0 million at an average price of $77.12 per share. Subsequent to the end of the first quarter of 2025 and as of January 31, 2025, BellRing repurchased 0.5 million shares for $40.0 million at an average price of $72.79 per share. As of January 31, 2025, BellRing had $124.1 million remaining under its share repurchase authorization.
Outlook
For fiscal year 2025, BellRing management has raised its guidance range for net sales to $2.26-$2.34 billion and Adjusted EBITDA to range between $470-$500 million (resulting in net sales and Adjusted EBITDA growth of 13%-17% and 7%-14%, respectively, over fiscal year 2024). BellRing management continues to expect fiscal year 2025 capital expenditures of approximately $7 million.
BellRing provides Adjusted EBITDA guidance only on a non-GAAP basis and does not provide a reconciliation of its forward-looking Adjusted EBITDA non-GAAP guidance measure to the most directly comparable GAAP measure due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation, including adjustments that could be made for mark-to-market adjustments on commodity hedges and other charges reflected in BellRing’s reconciliation of historical numbers, the amounts of which, based on historical experience, could be significant. For additional information regarding BellRing’s non-GAAP measures, see the related explanations presented under “Use of Non-GAAP Measures.”
Use of Non-GAAP Measures
BellRing uses certain non-GAAP measures in this release to supplement the financial measures prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). These non-GAAP measures include Adjusted net earnings, Adjusted diluted earnings per common share, Adjusted EBITDA and Adjusted EBITDA as a percentage of net sales. The reconciliation of each of these non-GAAP measures to the most directly comparable GAAP measure is provided later in this release under “Explanation and Reconciliation of Non-GAAP Measures.”
Management uses certain of these non-GAAP measures, including Adjusted EBITDA and Adjusted EBITDA as a percentage of net sales, as key metrics in the evaluation of underlying company performance, in making financial, operating and planning decisions and, in part, in the determination of bonuses for its executive officers and employees. Additionally, BellRing is required to comply with certain covenants and limitations that are based on variations of EBITDA in its financing documents. Management believes the use of these non-GAAP measures provides increased transparency and assists investors in understanding the underlying operating performance of BellRing and in the analysis of ongoing operating trends. Non-GAAP measures are not prepared in accordance with GAAP, as they exclude certain items as described later in this release. These non-GAAP measures may not be comparable to similarly titled measures of other companies. For additional information regarding BellRing’s non-GAAP measures, see the related explanations provided under “Explanation and Reconciliation of Non-GAAP Measures” later in this release.

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Conference Call to Discuss Earnings Results and Outlook
BellRing will host a conference call on Tuesday, February 4, 2025 at 9:00 a.m. EST to discuss financial results for the first quarter of fiscal year 2025 and fiscal year 2025 outlook and to respond to questions. Darcy H. Davenport, President and Chief Executive Officer, and Paul A. Rode, Chief Financial Officer, will participate in the call.
Interested parties may join the conference call by registering in advance at the following link: BellRing Q1 2025 Earnings Conference Call. Upon registration, participants will receive a dial-in number and a unique passcode to access the conference call. Interested parties are invited to listen to the webcast of the conference call, which can be accessed by visiting the Investor Relations section of BellRing’s website at www.bellring.com. A slide presentation containing supplemental material will also be available at the same location on BellRing’s website. A webcast replay also will be available for a limited period on BellRing’s website in the Investor Relations section.
Prospective Financial Information
Prospective financial information is necessarily speculative in nature, and it can be expected that some or all of the assumptions underlying the prospective financial information described above will not materialize or will vary significantly from actual results. For further discussion of some of the factors that may cause actual results to vary materially from the information provided above, see “Forward-Looking Statements” below. Accordingly, the prospective financial information provided above is only an estimate of what BellRing’s management believes is realizable as of the date of this release. It also should be recognized that the reliability of any forecasted financial data diminishes the farther in the future that the data is forecasted. In light of the foregoing, the information should be viewed in context and undue reliance should not be placed upon it.
Forward-Looking Statements
Certain matters discussed in this release and on BellRing’s conference call are forward-looking statements, including BellRing’s net sales and Adjusted EBITDA and capital expenditures outlook for fiscal year 2025. These forward-looking statements are sometimes identified from the use of forward-looking words such as “believe,” “should,” “could,” “potential,” “continue,” “expect,” “project,” “estimate,” “predict,” “anticipate,” “aim,” “intend,” “plan,” “forecast,” “target,” “is likely,” “will,” “can,” “may” or “would” or the negative of these terms or similar expressions, and include all statements regarding future performance, earnings projections, events or developments. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. These risks and uncertainties include, but are not limited to, the following:
•BellRing’s dependence on sales from its RTD protein shakes;
•BellRing’s ability to continue to compete in its product categories and its ability to retain its market position and favorable perceptions of its brands;
•disruptions or inefficiencies in BellRing’s supply chain, including as a result of BellRing’s reliance on third-party suppliers or manufacturers for the manufacturing of many of its products, pandemics and other outbreaks of contagious diseases, labor shortages, fires and evacuations related thereto, changes in weather conditions, natural disasters, agricultural diseases and pests and other events beyond BellRing’s control;
•BellRing’s dependence on a limited number of third-party contract manufacturers for the manufacturing of most of its products, including one manufacturer for nearly half of its RTD protein shakes;
•the ability of BellRing’s third-party contract manufacturers to produce an amount of BellRing’s products that enables BellRing to meet customer and consumer demand for the products;
•BellRing’s reliance on a limited number of third-party suppliers to provide certain ingredients and packaging;
•significant volatility in the cost or availability of inputs to BellRing’s business (including freight, raw materials, packaging, energy, labor and other supplies);
•BellRing’s ability to anticipate and respond to changes in consumer and customer preferences and behaviors and introduce new products;
•consolidation in BellRing’s distribution channels;
•BellRing’s ability to expand existing market penetration and enter into new markets;
•the loss of, a significant reduction of purchases by or the bankruptcy of a major customer;
•legal and regulatory factors, such as compliance with existing laws and regulations, as well as new laws and regulations and changes to existing laws and regulations and interpretations thereof, affecting BellRing’s business, including current and future laws and regulations regarding food safety, advertising, labeling, tax matters and environmental matters;
•fluctuations in BellRing’s business due to changes in its promotional activities and seasonality;
•BellRing’s ability to maintain the net selling prices of its products and manage promotional activities with respect to its products;

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•BellRing’s ability to obtain additional financing (including both secured and unsecured debt) and its ability to service its outstanding debt (including covenants that restrict the operation of its business);
•the accuracy of BellRing’s market data and attributes and related information;
•changes in critical accounting estimates;
•uncertain or unfavorable economic conditions that limit customer and consumer demand for BellRing’s products or increase its costs;
•risks related to BellRing’s ongoing relationship with Post Holdings, Inc. (“Post”) following BellRing’s separation from Post and Post’s distribution of BellRing stock to Post’s shareholders (“ the Spin-off”), including BellRing’s obligations under various agreements with Post;
•conflicting interests or the appearance of conflicting interests resulting from certain of BellRing’s directors also serving as officers and/or directors of Post;
•risks related to the previously completed Spin-off;
•the ultimate impact litigation or other regulatory matters may have on BellRing;
•risks associated with BellRing’s international business;
•BellRing’s ability to protect its intellectual property and other assets and to continue to use third-party intellectual property subject to intellectual property licenses;
•costs, business disruptions and reputational damage associated with technology failures, cybersecurity incidents and corruption of BellRing’s data privacy protections;
•impairment in the carrying value of goodwill or other intangible assets;
•BellRing’s ability to identify, complete and integrate or otherwise effectively execute acquisitions or other strategic transactions and effectively manage its growth;
•BellRing’s ability to hire and retain talented personnel, employee absenteeism, labor strikes, work stoppages or unionization efforts;
•BellRing’s ability to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002;
•significant differences in BellRing’s actual operating results from any guidance BellRing may give regarding its performance; and
•other risks and uncertainties described in BellRing’s filings with the Securities and Exchange Commission.
These forward-looking statements represent BellRing’s judgment as of the date of this release. BellRing disclaims, however, any intent or obligation to update these forward-looking statements.
About BellRing Brands, Inc.
BellRing Brands, Inc. (NYSE: BRBR) is a dynamic and fast-growing consumer brands business with the purpose of Changing Lives with Good Energy. Focused on growing the convenient nutrition category, the company’s brands include Premier Protein, the #1 ready-to-drink protein and convenient nutrition brand, and Dymatize, the brand behind the #1 hydrolyzed protein powder. A culture-driven, pure-play company, BellRing Brands believes nutrition is at the core of a healthy world and produces products with best-in-class nutritional profiles and exceptional flavors. Its products are distributed in over 90 countries across club, mass, food, eCommerce, specialty, drug and convenience. To learn more visit www.bellring.com.

Contact:
Investor Relations
Jennifer Meyer
jennifer.meyer@bellringbrands.com
(415) 814-9388


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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
(in millions, except for per share data)
Three Months Ended December 31,
20242023
Net Sales$532.9 $430.4 
Cost of goods sold333.3 282.4 
Gross Profit199.6 148.0 
Selling, general and administrative expenses80.1 52.8 
Amortization of intangible assets4.2 22.2 
Operating Profit115.3 73.0 
Interest expense, net14.4 14.9 
Earnings before Income Taxes100.9 58.1 
Income tax expense24.0 14.2 
Net Earnings$76.9 $43.9 
Earnings per Common Share:
Basic$0.60 $0.33 
Diluted$0.59 $0.33 
Weighted-Average Common Shares Outstanding:
Basic128.9 131.2 
Diluted131.1 133.0 



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CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)
(in millions)  
December 31, 2024September 30, 2024
ASSETS
Current Assets
Cash and cash equivalents$49.6 $71.1 
Receivables, net220.4 220.4 
Inventories348.9 286.1 
Prepaid expenses and other current assets30.6 15.1 
Total Current Assets649.5 592.7 
Property, net9.6 9.2 
Goodwill65.9 65.9 
Intangible assets, net137.6 141.8 
Deferred income taxes9.2 12.9 
Other assets13.4 14.5 
Total Assets$885.2 $837.0 
LIABILITIES AND STOCKHOLDERS’ DEFICIT
Current Liabilities
Accounts payable$110.9 $121.0 
Other current liabilities83.0 82.7 
Total Current Liabilities193.9 203.7 
Long-term debt833.4 833.1 
Deferred income taxes0.4 0.4 
Other liabilities4.1 5.7 
Total Liabilities1,031.8 1,042.9 
Stockholders’ Deficit
Common stock1.4 1.4 
Additional paid-in capital32.1 37.3 
Retained earnings133.3 56.4 
Accumulated other comprehensive loss(3.4)(2.0)
Treasury stock, at cost(310.0)(299.0)
Total Stockholders’ Deficit(146.6)(205.9)
Total Liabilities and Stockholders’ Deficit$885.2 $837.0 


SELECTED CONDENSED CONSOLIDATED CASH FLOWS INFORMATION (Unaudited)
(in millions)
Three Months Ended December 31,
20242023
Cash provided by (used in):
Operating activities$3.0 $74.2 
Investing activities(1.3)(0.2)
Financing activities(23.2)37.8 
Effect of exchange rate changes on cash and cash equivalents— 0.4 
Net (decrease) increase in cash and cash equivalents$(21.5)$36.6 



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EXPLANATION AND RECONCILIATION OF NON-GAAP MEASURES
BellRing uses certain non-GAAP measures in this release to supplement the financial measures prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). These non-GAAP measures include Adjusted net earnings, Adjusted diluted earnings per common share, Adjusted EBITDA and Adjusted EBITDA as a percentage of net sales. The reconciliation of each of these non-GAAP measures to the most directly comparable GAAP measure is provided in the tables following this section. Non-GAAP measures are not prepared in accordance with GAAP, as they exclude certain items as described below. These non-GAAP measures may not be comparable to similarly titled measures of other companies.
Adjusted net earnings and Adjusted diluted earnings per common share
BellRing believes Adjusted net earnings and Adjusted diluted earnings per common share are useful to investors in evaluating BellRing’s operating performance because they exclude items that affect the comparability of BellRing’s financial results and could potentially distort an understanding of the trends in business performance.
Adjusted net earnings and Adjusted diluted earnings per common share are adjusted for the following items:
a.Accelerated amortization: BellRing has excluded non-cash accelerated amortization charges recorded in connection with the discontinuation of certain brands or the discontinuation of the use of certain brands in certain regions as the amount and frequency of such charges are not consistent. Additionally, BellRing believes that these charges do not reflect expected ongoing future operating expenses and do not contribute to a meaningful evaluation of BellRing’s current operating performance or comparisons of BellRing’s operating performance to other periods.
b.Mark-to-market adjustments on commodity hedges: BellRing has excluded the impact of mark-to-market adjustments on commodity hedges due to the inherent uncertainty and volatility associated with such amounts based on changes in assumptions with respect to fair value estimates. Additionally, these adjustments are primarily non-cash items and the amount and frequency of such adjustments are not consistent.
c.Foreign currency gain/loss on intercompany loans: BellRing has excluded the impact of foreign currency fluctuations related to intercompany loans denominated in currencies other than the functional currency of the respective legal entity in evaluating BellRing’s performance to allow for more meaningful comparisons of performance to other periods.
d.Income tax effect on adjustments: BellRing has included the income tax impact of the non-GAAP adjustments using a rate described in the applicable footnote of the reconciliation tables, as BellRing believes that its GAAP effective income tax rate as reported is not representative of the income tax expense impact of the adjustments.
Adjusted EBITDA and Adjusted EBITDA as a percentage of net sales
BellRing believes that Adjusted EBITDA is useful to investors in evaluating BellRing’s operating performance and liquidity because (i) BellRing believes it is widely used to measure a company’s operating performance without regard to items such as depreciation and amortization, which can vary depending upon accounting methods and the book value of assets, (ii) it presents a measure of corporate performance exclusive of BellRing’s capital structure and the method by which the assets were acquired and (iii) it is a financial indicator of a company’s ability to service its debt, as BellRing is required to comply with certain covenants and limitations that are based on variations of EBITDA in its financing documents. Management uses Adjusted EBITDA to provide forward-looking guidance and to forecast future results. BellRing believes that Adjusted EBITDA as a percentage of net sales is useful to investors in evaluating BellRing’s operating performance because it allows for more meaningful comparison of operating performance across periods.
Adjusted EBITDA reflects adjustments for income tax expense, interest expense, net and depreciation and amortization including accelerated amortization, and the following adjustments discussed above: mark-to-market adjustments on commodity hedges and foreign currency gain/loss on intercompany loans. Additionally, Adjusted EBITDA reflects an adjustment for the following item:
e.Stock-based compensation: BellRing’s compensation strategy includes the use of BellRing stock-based compensation to attract and retain executives and employees by aligning their long-term compensation interests with BellRing’s stockholders’ investment interests. BellRing’s director compensation strategy includes an election by any director who earns retainers in which the director may elect to defer compensation granted as a director to BellRing common stock, earning a match on the deferral, both of which are stock-settled upon the director’s retirement from the BellRing board of directors. BellRing has excluded stock-based compensation as stock-based compensation can vary significantly based on reasons such as the timing, size and nature of the awards granted and subjective assumptions which are unrelated to operational decisions and performance in any particular period and does not contribute to meaningful comparisons of BellRing’s operating performance to other periods.





7

RECONCILIATION OF NET EARNINGS TO ADJUSTED NET EARNINGS (Unaudited)
(in millions)
Three Months Ended December 31,
20242023
Net Earnings$76.9 $43.9 
Adjustments:
Accelerated amortization— 17.4 
Mark-to-market adjustments on commodity hedges(1.5)0.2 
Foreign currency loss on intercompany loans0.6 — 
Total Net Adjustments(0.9)17.6 
Income tax effect on adjustments (1)
0.2 (4.2)
Adjusted Net Earnings$76.2 $57.3 
(1) Income tax effect on adjustments was calculated on all items using a rate of 24.0%.


RECONCILIATION OF DILUTED EARNINGS PER COMMON SHARE
TO ADJUSTED DILUTED EARNINGS PER COMMON SHARE (Unaudited)
Three Months Ended December 31,
20242023
Diluted Earnings per Common Share$0.59 $0.33 
Adjustments:
Accelerated amortization— 0.13 
Mark-to-market adjustments on commodity hedges(0.01)— 
Total Net Adjustments(0.01)0.13 
Income tax effect on adjustments(1)
— (0.03)
Adjusted Diluted Earnings per Common Share$0.58 $0.43 
(1) Income tax effect on adjustments was calculated on all items using a rate of 24.0%.

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RECONCILIATION OF NET EARNINGS TO ADJUSTED EBITDA (Unaudited)
(in millions)
Three Months Ended December 31,
20242023
Net Earnings$76.9 $43.9 
Income tax expense24.0 14.2 
Interest expense, net14.4 14.9 
Depreciation and amortization, including accelerated amortization4.6 22.6 
Stock-based compensation6.3 4.7 
Mark-to-market adjustments on commodity hedges(1.5)0.2 
Foreign currency loss on intercompany loans0.6 — 
Adjusted EBITDA$125.3 $100.5 
Net Earnings as a percentage of Net Sales14.4 %10.2 %
Adjusted EBITDA as a percentage of Net Sales23.5 %23.4 %





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Investor Presentation November 2022 February 3, 2025 First Quarter Fiscal Year 2025 Supplemental Presentation

 
2 Certain matters discussed in this presentation and the accompanying oral presentation are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made based on known events and circumstances at the time of presentation, and as such, are subject to uncertainty and changes in circumstances. These forward-looking statements include, among others, statements regarding BellRing Brands, Inc.’s (“BellRing”) net sales, Adjusted EBITDA and capital expenditure outlook ranges and BellRing’s prospective financial and operating performance and opportunities. These forward- looking statements are sometimes identified from the use of forward-looking words such as “believe,” “should,” “could,” “potential,” “continue,” “expect,” “project,” “estimate,” “predict,” “anticipate,” “aim,” “intend,” “plan,” “forecast,” “target,” “is likely,” “will,” “can,” “may” or “would” or the negative of these terms or similar expressions, and include all statements regarding future performance, events or developments. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made herein. THESE RISKS AND UNCERTAINTIES INCLUDE, BUT ARE NOT LIMITED TO, THE FOLLOWING: • BellRing's dependence on sales from its ready-to-drink (“RTD”) protein shakes; • BellRing’s ability to continue to compete in its product categories and its ability to retain its market position and favorable perceptions of its brands; • disruptions or inefficiencies in BellRing’s supply chain, including as a result of BellRing’s reliance on third-party suppliers or manufacturers for the manufacturing of many of its products, pandemics and other outbreaks of contagious diseases, labor shortages, fires and evacuations related thereto, changes in weather conditions, natural disasters, agricultural diseases and pests and other events beyond BellRing’s control; • BellRing’s dependence on third-party contract manufacturers for the manufacture of most of its products, including one manufacturer for nearly half of its RTD protein shakes; • the ability of BellRing’s third-party contract manufacturers to produce an amount of BellRing’s products that enables BellRing to meet customer and consumer demand for the products; • BellRing’s reliance on a limited number of third-party suppliers to provide certain ingredients and packaging; • significant volatility in the cost or availability of inputs to BellRing’s business (including freight, raw materials, packaging, energy, labor and other supplies); • BellRing’s ability to anticipate and respond to changes in consumer and customer preferences and behaviors and introduce new products; • consolidation in BellRing’s distribution channels; • BellRing’s ability to expand existing market penetration and enter into new markets; • the loss of, a significant reduction of purchases by or the bankruptcy of a major customer; • legal and regulatory factors, such as compliance with existing laws and regulations, as well as new laws and regulations and changes to existing laws and regulations and interpretations thereof, affecting BellRing’s business, including current and future laws and regulations regarding food safety, advertising, labeling, tax matters and environmental matters; • fluctuations in BellRing’s business due to changes in its promotional activities and seasonality; • BellRing’s ability to maintain the net selling prices of its products and manage promotional activities with respect to its products; • BellRing’s ability to obtain additional financing (including both secured and unsecured debt) and its ability to service its outstanding debt (including covenants that restrict the operation of its business); • the accuracy of BellRing’s market data and attributes and related information; • changes in critical accounting estimates; • uncertain or unfavorable economic conditions that limit customer and consumer demand for BellRing’s products or increase its costs; Cautionary Statement Regarding Forward-Looking Statements

 
Cautionary Statement Regarding Forward-Looking Statements (Cont’d) 3 (CONTINUED FROM PRIOR PAGE): • risks related to BellRing’s ongoing relationship with Post Holdings, Inc. (“Post”) following BellRing’s separation from Post and Post’s distribution of BellRing stock to Post’s shareholders (the “Spin-off”), including BellRing’s obligations under various agreements with Post; • conflicting interests or the appearance of conflicting interests resulting from certain of BellRing’s directors also serving as officers and/or directors of Post; • risks related to the previously completed Spin-off; • the ultimate impact litigation or other regulatory matters may have on BellRing; • risks associated with BellRing’s international business; • BellRing’s ability to protect its intellectual property and other assets and to continue to use third-party intellectual property subject to intellectual property licenses; • costs, business disruptions and reputational damage associated with technology failures, cybersecurity incidents and corruption of BellRing’s data privacy protections; • impairment in the carrying value of goodwill or other intangible assets; • BellRing’s ability to identify, complete and integrate or otherwise effectively execute acquisitions or other strategic transactions and effectively manage its growth; • BellRing’s ability to hire and retain talented personnel, employee absenteeism, labor strikes, work stoppages or unionization efforts; • BellRing’s ability to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002; • significant differences in BellRing’s actual operating results from any guidance BellRing may give regarding its performance; and • other risks and uncertainties described in BellRing’s filings with the Securities and Exchange Commission. You should not rely upon forward-looking statements as predictions of future events. Although BellRing believes that the expectations reflected in the forward-looking statements are reasonable, BellRing cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, BellRing undertakes no obligation to update publicly any forward-looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in its expectations.

 
Additional Information 4 Prospective Information Any prospective information provided in this presentation regarding BellRing’s future performance, including BellRing’s plans, expectations, estimates and similar statements, represents BellRing management’s estimates as of February 3, 2025 only and are qualified by, and subject to, the assumptions and the other information set forth on the slide captioned “Cautionary Statement Regarding Forward-Looking Statements.” Prospective information provided in this presentation regarding BellRing’s plans, expectations, estimates and similar statements contained in this presentation are based upon a number of assumptions and estimates that, while they may be presented with numerical specificity, are inherently subject to business, economic and competitive uncertainties and contingencies, many of which are beyond BellRing’s control, are based upon specific assumptions with respect to future business decisions, some of which will change, and are necessarily speculative in nature. It can be expected that some or all of the assumptions of the estimates will not materialize or will vary significantly from actual results. Accordingly, the information set forth herein is only an estimate as of February 3, 2025, and actual results will vary from the estimates set forth herein. It should be recognized that the reliability of any forecasted financial data diminishes the farther in the future that the data is forecast. In light of the foregoing, investors should put all prospective information in context and not rely on it. Any failure to successfully implement BellRing’s operating strategy or the occurrence of the events or circumstances set forth under “Cautionary Statement Regarding Forward- Looking Statements” could result in the actual operating results being different than the estimates set forth herein, and such differences may be adverse and material. Market and Industry Data This presentation includes industry and trade association data, forecasts and information that were prepared based, in part, upon data, forecasts and information obtained from independent trade associations, industry publications and surveys and other independent sources available to BellRing. Some data also is based on BellRing management’s good faith estimates, which are derived from management’s knowledge of the industry and from independent sources. These third-party publications and surveys generally state that the information included therein has been obtained from sources believed to be reliable, but that the publications and surveys can give no assurance as to the accuracy or completeness of such information. BellRing has not independently verified any of the data from third-party sources nor has it ascertained the underlying economic assumptions on which such data are based. Similarly, BellRing believes its internal research is reliable, even though such research has not been verified by any independent sources and BellRing cannot guarantee its accuracy or completeness. Trademarks and Service Marks Logos, trademarks, trade names and service marks mentioned in this presentation, including BellRing®, BellRing Brands®, Premier Protein®, Dymatize®, PowerBar®, Premier Protein Clear®, ISO.100®, Elite Mass®, Elite Whey Protein®, Elite 100% Whey®, Super Mass Gainer®, All9 Amino®, Pebbles®, Dunkin®, PREW.O®, Athlete’s BCAA®, PowerBar Clean WheyTM, PowerBar Protein PlusTM, Protein Nut2TM and PowerBar EnergizeTM, are currently the property of, or are under license by, BellRing or one of its subsidiaries. BellRing or one of its subsidiaries owns or has rights to use the trademarks, service marks and trade names that are used in conjunction with the operation of BellRing or its subsidiaries’ businesses. Some of the more important trademarks that BellRing or one of its subsidiaries owns or has rights to use that appear in this presentation may be registered in the United States (“U.S.”) and other jurisdictions. Each logo, trademark, trade name or service mark of any other company appearing in this presentation is owned or used under license by such company.

 
5 Q1 FY2025 Consumption and Key Metrics Executive Summary ● The convenient nutrition category showed continued momentum (+12%)1, with the ready-to-drink (“RTD”) category driving outsized growth (+18%); ready-to-mix (“RTM”) growth remained healthy. ● Premier Protein RTD shake brand metrics and consumption were strong, with dollar growth +23%2 vs Q1 FY2024. o Consumption accelerated, with all channels showing robust growth versus Q1 FY2024.  Distribution continued to reach new highs (total distribution points “TDPs” +31%1) while velocities remained strong.  Portfolio expansion in form and package size is bringing in new consumers and growing consumption. o Premier Protein continued to lead the RTD shake (26%) and convenient nutrition categories in tracked market share1. o Total household penetration grew +17% to reach an all time high and continued to lead the RTD category; buy rate and repeat rates increased as well.3 ● BellRing’s powder brands continued to represent a meaningful share of the RTM category. o Premier Protein powders drove strong consumption growth (+24%)2 in Q1 FY2025 behind velocity strength. Household penetration grew to new highs3. o Despite continued headwinds, Dymatize remains one of the strongest brands in the category with velocities remaining in the top tertile of key customers1 and household penetration3 and overall distribution levels holding steady.  Dymatize Q1 FY2025 powder consumption declined (-8%)2 primarily on specialty softness and a tougher comparable in eCommerce. Notes: 1. U.S. Circana Multi Outlet+ with Convenience 13 weeks ended December 29, 2024. 2. U.S. Circana Multi Outlet+ with Convenience 13 weeks ended December 29, 2024 and management estimates of untracked channels for the 13 weeks ended December 29, 2024. 3. Numerator HH Panel 52 weeks ending December 29, 2024.

 
6 Data Source Change • Effective with Q1 FY2025, we have changed the data source for tracked consumption: • Circana Multi Outlet+ with Convenience is the source for consumption in tracked channels (previous source was Circana Multi Outlet with Convenience) • Circana Multi Outlet+ with Convenience provides more coverage of our business as it includes certain club and eCommerce customers which were not included in Circana Multi Outlet with Convenience • Total size of the tracked convenient nutrition category increased from ~$13 billion to ~$19 billion • Increased coverage of our business from ~45% to ~85% • Overall historical trends remain similar between Circana Multi Outlet+ and prior consumption metrics that added certain untracked consumption to Circana Multi Outlet with Convenience • Management continues to estimate consumption for certain customers in untracked channels to calculate total consumption metrics where noted

 
7 Ready-to-Drink Led Category Growth; Ready-to-Mix Growth Remained Healthy Notes: Circana U.S. Multi Outlet+ with Convenience. Growth % L13 L52 Dollar Volume Price/Mix Dollar Volume Price/Mix Ready-to-Drink +18% +14% +4% +16% +12% +4% Ready-to-Mix +8% +9% -1% +8% +9% -1% Ready- to-Drink 20% 18% 20% 15% 14% 19% 14% 13% 14% 13% 16% 13% 22% 19% 19% 14% Ready- to-Mix 15% 10% 18% 9% 7% 3% 5% 10% 4% 7% 14% 10% 6% 10% 12% 3% 0% 5% 10% 15% 20% 25% 4W E 11 -0 5- 23 4W E 12 -0 3- 23 4W E 12 -3 1- 23 4W E 01 -2 8- 24 4W E 02 -2 5- 24 4W E 03 -2 4- 24 4W E 04 -2 1- 24 4W E 05 -1 9- 24 4W E 06 -1 6- 24 4W E 07 -1 4- 24 4W E 08 -1 1- 24 4W E 09 -0 8- 24 4W E 10 -0 6- 24 4W E 11 -0 3- 24 4W E 12 -0 1- 24 4W E 12 -2 9- 24 YO Y % Δ

 
Premier Protein RTD Shakes $ Sales vs. Prior Year Channel 13 Weeks 52 Weeks Club +21.2% +12.8% Mass +20.2% +28.7% Food +33.7% +23.6% eCommerce +48.2% +41.5% Total Consumption (tracked + untracked channels) +23.4% +18.9% 8 Premier Protein RTD Shakes Drove Strong Consumption Across All Channels Notes: Total consumption includes tracked channels consumption (Circana U.S. Multi Outlet+ with Convenience 13 and 52 weeks ended Dec 29, 2024) and untracked channels consumption (management estimates of untracked channels for the 13 and 52 weeks ended Dec 29, 2024.

 
9 Premier Protein RTD Shake Consumption Growth Accelerated in Q1 FY2025 Notes: Circana U.S. Multi Outlet+ with Convenience and management estimates of untracked channels. Ja n 29 '2 3 Fe b 26 '2 3 Ap r 2 '2 3 Ap r 3 0 '2 3 M ay 2 8 '2 3 Ju l 2 '2 3 Ju l 3 0' 23 Au g 2 7' 23 O ct 1 '2 3 O ct 2 9' 23 No v 2 6' 23 De c 31 '2 3 Ja n 28 '2 4 M ar 3 '2 4 M ar 3 1' 24 Ap r 2 8' 24 M ay 3 1' 24 Ju n 30 '2 4 Ju l 2 8' 24 Se p 01 '2 4 Se p 29 '2 4 No v 3 '2 4 De c 1' 24 De c 29 '2 4 $ Vo lu m e Premier Protein RTD Shakes Rolling 13 week Total $ Consumption Sales Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 +22% +27% +36% +29% +29% +10% +14% +23% YOY % Δ

 
10 Q1 FY2025 Shipments Outpaced Consumption Ahead of Q2 FY2025 Promotional Events Premier Protein RTD Shake Consumption vs. Shipments (13 Week Quarters) Notes: Circana U.S. Multi Outlet+ with Convenience and management estimates of untracked channels. Consumption and Shipments Closely Align Trade Inventory Increase Trade Inventory Increase, New Item and Promotion Load In Consumption Outpaced Shipments Consumption in line with Shipments Trade inventory Increase, Seasonality Impact Consumption in line with Shipments Trade inventory Increase, Seasonality Impact

 
11 Premier Protein RTD TDPs Reached All Time High with Improved Supply and New Item Expansion Notes: Circana U.S. Multi Outlet+ with Convenience. 705 1,180 81 81 0 10 20 30 40 50 60 70 80 0 200 400 600 800 1,000 1,200 1,400 % A CV TD Ps Total Points of Distribution ACV Weighted Distribution

 
12 Premier Protein Has Strong Growth in Household Penetration, Repeat and Buy Rate Notes: Numerator HH Panel 52 weeks ending 12/29/2024. Liquids refers to the liquid sub-category of the convenient nutrition category. Calendar Year (“CY”). Numerator metrics such as penetration are subject to potential restatement or revisions due to market definition changes or late reporters. 30g Shake Repeat Rate 51% 51% 49% 50% 52% 30g Shake Buy Rate $74 $78 $79 $85 $90 +23% +19%+19%+24%+15% -16%-16%+16% +23%+24%+15% -16%-16%+16% +19%+20% 14.2 16.5 13.8 17.1 20.0 13.8 15.9 13.3 16.3 19.0 0.0 5.0 10.0 15.0 20.0 25.0 CY 2020 CY 2021 CY 2022 CY 2023 P52 WE 12-29-24 Premier Protein Total Brand and RTD Shake Penetration HH Pen - Premier Protein Brand HH Pen - Premier Protein RTD Shakes RTD 39.7 HH Pen RTD 49.0 HH Pen RTD 45.4 HH Pen +23%+24%+15% -16%-16%+16% +17%+17%

 
Premier Protein RTD Share Remained Strong Through the Quarter 13Notes: Circana U.S. Multi Outlet+ with Convenience. Trended Premier Protein RTD Shake $ Share % Club Promotion Club Promotion Club Promotion 23.3 25.0 0 5 10 15 20 25 30 4W E 01 -2 9- 23 4W E 02 -2 6- 23 4W E 03 -2 6- 23 4W E 04 -2 3- 23 4W E 05 -2 1- 23 4W E 06 -1 8- 23 4W E 07 -1 6- 23 4W E 08 -1 3- 23 4W E 09 -1 0- 23 4W E 10 -0 8- 23 4W E 11 -0 5- 23 4W E 12 -0 3- 23 4W E 12 -3 1- 23 4W E 01 -2 8- 24 4W E 02 -2 5- 24 4W E 03 -2 4- 24 4W E 04 -2 1- 24 4W E 05 -1 9- 24 4W E 06 -1 6- 24 4W E 07 -1 4- 24 4W E 08 -1 1- 24 4W E 09 -0 8- 24 4W E 10 -0 6- 24 4W E 11 -0 3- 24 4W E 12 -0 1- 24 4W E 12 -2 9- 24

 
Premier Protein Powders $ Sales vs. Prior Year Channel 13 Weeks 52 Weeks Mass +9.2% +47.1% eCommerce +24.0% +48.7% Food +24.2% +19.2% Total Consumption (tracked channels) +24.4% +40.3% 14 Premier Protein Powder Continued Strong Growth Aided by Velocity and Distribution Strength Notes: Total consumption includes tracked channels consumption (Circana U.S. Multi Outlet+ with Convenience 13 and 52 weeks ended Dec 29, 2024).

 
Premier Protein Powders Continued Strong Growth Trajectory 15Notes: Circana U.S. Multi Outlet+ with Convenience. Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 +122% +86% +55% +66% +52% +44% +43% +24% YOY % Δ Ja n 29 '2 3 Fe b 26 '2 3 Ap r 2 '2 3 Ap r 3 0 '2 3 M ay 2 8 '2 3 Ju l 2 '2 3 Ju l 3 0' 23 Au g 2 7' 23 O ct 1 '2 3 O ct 2 9' 23 No v 2 6' 23 De c 31 '2 3 Ja n 28 '2 4 M ar 3 '2 4 M ar 3 1' 24 Ap r 2 8' 24 M ay 3 1' 24 Ju n 30 '2 4 Ju l 2 8' 24 Se p 01 '2 4 Se p 29 '2 4 No v 3 '2 4 De c 1' 24 De c 29 '2 4 $ Vo lu m e Premier Protein Ready-to-Mix Powders Rolling 13 week Total $ Consumption Sales

 
16 Premier Protein Powder Distribution Growth Strong Year-over- Year Notes: Circana U.S. Multi Outlet+ with Convenience. 100 179 52 57 0 10 20 30 40 50 60 0 50 100 150 200 250 % A CV TD Ps Total Points of Distribution ACV Weighted Distribution

 
17 Dymatize Primarily Driven by Specialty Softness and a Tougher Comparable in eCommerce • Tracked and untracked consumption represents ~60% of total global business Dymatize Powders $ Sales vs. Prior Year Channel 13 Weeks 52 Weeks eCommerce -4.3% -6.6% Mass -0.6% +6.7% Specialty/All Other -18.2% -23.6% Food -13.5% -3.9% Club -13.2% -38.9% Total Consumption (tracked + untracked channels) -8.2% -9.5% Notes: Total consumption includes tracked channels consumption (Circana U.S. Multi Outlet+ with Convenience 13 and 52 weeks ended Dec 29, 2024) and untracked channels consumption (management estimates of untracked channels for the 13 and 52 weeks ended Dec 29, 2024.

 
18 Dymatize Sequential Consumption Declined Primarily from Specialty Softness Notes: Circana U.S. Multi Outlet+ with Convenience and management estimates of untracked channels. Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 +38% +39% +38% +16% -8% -11% -10% -8% YOY % Δ Ja n 29 '2 3 Fe b 26 '2 3 Ap r 2 '2 3 Ap r 3 0 '2 3 M ay 2 8 '2 3 Ju l 2 '2 3 Ju l 3 0' 23 Au g 2 7' 23 O ct 1 '2 3 O ct 2 9' 23 No v 2 6' 23 De c 31 '2 3 Ja n 28 '2 4 M ar 3 '2 4 M ar 3 1' 24 Ap r 2 8' 24 M ay 3 1' 24 Ju n 30 '2 4 Ju l 2 8' 24 Se p 01 '2 4 Se p 29 '2 4 No v 3 '2 4 De c 1' 24 De c 29 '2 4 $ Vo lu m e Dymatize Powders Rolling 13 week Total $ Consumption Sales

 
19 Dymatize Powder TDP Levels Stable 217 250 51 56 0 10 20 30 40 50 60 0 50 100 150 200 250 300 % A CV TD Ps Total Points of Distribution ACV Weighted Distribution Notes: Circana U.S. Multi Outlet+ with Convenience.

 
20 BellRing’s Complementary Powder Portfolio Remains a Strong and Meaningful Category Player Trended Powders $ Share % Notes: Circana U.S. Multi Outlet+ with Convenience. 6.6 7.1 4.9 4.3 1.7 2.8 0 2 4 6 8 10 4W E 01 -2 9- 23 4W E 02 -2 6- 23 4W E 03 -2 6- 23 4W E 04 -2 3- 23 4W E 05 -2 1- 23 4W E 06 -1 8- 23 4W E 07 -1 6- 23 4W E 08 -1 3- 23 4W E 09 -1 0- 23 4W E 10 -0 8- 23 4W E 11 -0 5- 23 4W E 12 -0 3- 23 4W E 12 -3 1- 23 4W E 01 -2 8- 24 4W E 02 -2 5- 24 4W E 03 -2 4- 24 4W E 04 -2 1- 24 4W E 05 -1 9- 24 4W E 06 -1 6- 24 4W E 07 -1 4- 24 4W E 08 -1 1- 24 4W E 09 -0 8- 24 4W E 10 -0 6- 24 4W E 11 -0 3- 24 4W E 12 -0 1- 24 4W E 12 -2 9- 24 Total BellRing Powders Dymatize Powders Premier Protein Powders eCommerce Promotion

 

 
v3.25.0.1
Cover
Feb. 03, 2025
Cover [Abstract]  
Document Type 8-K
Entity Registrant Name BellRing Brands, Inc.
City Area Code 314
Local Phone Number 644-7600
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Entity Emerging Growth Company false
Document Period End Date Feb. 03, 2025
Entity Incorporation, State or Country Code DE
Entity File Number 001-39093
Entity Tax Identification Number 87-3296749
Entity Address, Address Line One 2503 S. Hanley Road
Entity Address, City or Town St. Louis
Entity Address, State or Province MO
Entity Address, Postal Zip Code 63144
Title of 12(b) Security Common Stock, $0.01 par value per share
Trading Symbol BRBR
Security Exchange Name NYSE
Entity Central Index Key 0001772016
Amendment Flag false
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