Sally Hansen® Partners With HERSHEY’S KISSES Brand for an Indulgent New Nail Collection Almost Good Enough to Eat
05 March 2024 - 8:44AM
Business Wire
Coty Inc. (NYSE: COTY) Sally Hansen® is hopping into
Spring with a delicious new partnership. The NEW Sally Hansen® x
HERSHEY’S KISSES Limited-Edition collection will give
you a perfectly sweet manicure, just in time for Easter!
Inspired by the iconic foil wrapping and thin paper plume
HERSHEY’S KISSES chocolates are known for, this collection of
Insta-Dri® polishes and Salon Effects® Perfect Manicure
ready-to-wear nails captures everything you love about the beloved
bite-sized treat.
The Sally Hansen® x HERSHEY’S KISSES Insta-Dri® polishes include
8 metallic and crème shades reminiscent of the various HERSHEY’S
KISSES wrapper colors, perfect to wear during the Spring season.
The #1 quick-dry polish in the United States, Sally Hansen®’s
revolutionary Insta-Dri® technology features a formula that dries
in just 60 seconds.
Nail art lovers can also reach for one of the 3 ready-to-wear
nails from Salon Effects® Perfect Manicure in various shapes
and designs, such as “Handing Out KISSES,” a set of metallic silver
nails with a white plume design (a nod to the delectable HERSHEY’S
KISSES chocolates!) Get flawless, salon-quality nails without
long-term commitment, or a trip to the salon. Easy to use, easy to
remove and non-damaging to nails, so you can achieve flawless nail
length, shape, color, and designs at any time.
“Being able to partner with the chocolate brand that brings
smiles to faces all over the world is a huge joy for us. The Sally
Hansen® x HERSHEY’S KISSES collection comes at the perfect time to
bring our customers new products that encourage fun, indulgence,
and creativity. We’re sure these shades will boost your next
manicure and add a dose of happiness, just like the feeling you get
when you enjoy HERSHEY’S KISSES candies.” – Stefano Curti, Chief
Brands Officer of Coty Consumer Beauty.
The Sally Hansen® x HERSHEY’S KISSES collection features
a range of 8 Insta-Dri® shades and 3 Salon Effects® Perfect
Manicure designs inspired by HERSHEY’S KISSES chocolates:
Insta-Dri® shades
- KISSES on My Mind (crème green)
- I Want KISSES (crème blue)
- More KISSES Plz (crème brown)
- Sending KISSES (crème lavender)
- Full Of KISSES (crème yellow)
- HUGS & KISSES (metallic purple with glitter)
- Giving KISSES (metallic silver with glitter)
- Sun, Air, & KISSES (metallic blue with glitter)
Salon Effects® Perfect Manicure
designs
- Sweet Like KISSES (brown French manicure, coffin
shape)
- Handing Out KISSES (silver foil with white plume, almond
shape)
- Sweeter World (foil blue with pink polka dots, oval
shape)
The limited-edition special packaging displays the HERSHEY’S
KISSES logo, the classic HERSHEY’S KISSES silhouette, and Easter
inspired icons on the front of the classic Insta-Dri® bottle
and Salon Effects® Perfect Manicure boxes.
The Sally Hansen® x HERSHEY’S KISSES collection will be
available March 2024, in drugstore, food, and e-commerce retailers
nationwide. For more information, please visit sallyhansen.com.
ABOUT SALLY HANSEN
Sally Hansen Inc. is a Global beauty brand, first founded in
1946 by Sally Hansen herself. The groundbreaking Hard As Nails
product, patented in 1957, marked the beginning of Sally Hansen's
legacy. Through the decades, Sally Hansen has become synonymous
with cutting-edge beauty solutions and creativity without limits,
pushing the boundaries of innovation year after year.
Today, Sally Hansen is committed to creating hardworking beauty
products and making salon-quality results available to everyone
at-home. With a rich heritage of innovation and a dedication to
customer satisfaction, the brand's mission is to make self-care a
state-of-mind and empower individuals with the confidence to
express their unique beauty. Learn more at sallyhansen.com or
Instagram
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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Ilana Donner / ilana.donner@hellommc.com
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