SAN
FRANCISCO, Feb. 28, 2024 /PRNewswire/ -- Dolby
Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment
experiences, is launching the next chapter of the "Love More in Dolby" global brand campaign with a
new commercial celebrating the transformative theatrical
experience of watching movies in Dolby Vision and Dolby Atmos at
Dolby Cinema.
Watching movies at Dolby Cinema unlocks the full emotional
impact of every film, allowing audiences to be fully immersed in
the story. Whether it's a blockbuster thriller or award-winning
drama, and every genre in between, Dolby Vision and Dolby Atmos
create the ultimate and most thrilling way to enjoy your favorite
movies through ultravivid colors and incredible immersive
sound.
"Dolby Cinema transports fans into the heart of their favorite
stories with the combined immersive experience of Dolby Vision and
Dolby Atmos," said Todd Pendleton,
Senior Vice President and Chief Marketing Officer, Dolby
Laboratories. "Together, they elevate the emotional connection to
stories the way the creators intended, enabling a lifelike
experience that makes fans feel like they stepped directly into the
movie."
Directed by GRAMMY®-nominated music video director and filmmaker
Colin Tilley, the commercial
explores the transformative experience of watching movies with
Dolby Cinema. As three moviegoers step into a Dolby Cinema, they
find themselves
instantly transported into the film through the visceral,
emotional experiences of Dolby Vision and Dolby Atmos, which
combine to create the ultimate cinematic experience. The commercial
is the latest installment of Dolby's "Love
More in Dolby" campaign, which kicked off in November 2023 with the debut of a short
concert vignette starring Ed
Sheeran followed by a commercial featuring Jennifer Lopez who celebrated the upcoming
release of her album This is Me…Now in Dolby Atmos and her
accompanying film This is Me…Now: A Love Story which
released on Prime Video in Dolby Vision and Dolby Atmos.
Adding to the celebration, movie lovers are invited to step into
the world of Dolby Cinema through a digital fan experience at
LoveMoreinDolby.com. At the site, Dolby is also offering the
opportunity to enter a sweepstakes for a chance to win several
prizes, including one-year subscriptions for AMC Stubs A-list, AMC
concession vouchers, and more. Terms and conditions apply. No
purchase necessary. Ends March 31,
2024, at 11:59pm Eastern Time.
To learn more and view the official rules, visit this link.
About "Love More in
Dolby"
Fall in love with your entertainment with the power
couple Dolby Vision and Dolby Atmos. Dolby's "Love More" campaign, which will run through
2024, aims to spread awareness of the art of what's possible in
Dolby. The campaign celebrates the full potential of Dolby's latest
audio and video innovations, like Dolby Atmos and Dolby Vision,
which bring mesmerizing picture and multidimensional sound to your
music, movies, shows, games, and sports so you can love them more.
The series of short videos will also follow entertainment
enthusiasts on a journey of discovery as they experience new depths
of emotion and connect deeper to the artists, characters, and
stories they love – which is made possible when enjoyed in
Dolby.
About Dolby
Dolby Laboratories (NYSE: DLB) is based
in San Francisco with offices around the globe. From movies and TV
shows, to apps, music, sports, and gaming, Dolby transforms the
science of sight and sound into spectacular experiences for
billions of people worldwide. We partner with artists,
storytellers, developers, and businesses to revolutionize
entertainment and communications with Dolby Atmos, Dolby
Vision, Dolby Cinema, and Dolby.io.
Media Contacts:
Rachel Lowery
Rachel.Lowery@Dolby.com
Cairon Armstrong
Cairon.Armstrong@Dolby.com
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SOURCE Dolby Laboratories, Inc.