Experience "Eternity" and Anyma's latest album
Genesys II today in Dolby Atmos
SAN
FRANCISCO, April 10, 2024 /PRNewswire/ -- Dolby
Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment
experiences, is teaming up with Anyma, the solo project of Matteo
Milleri of Tale Of Us, to celebrate the transformative experience
of Dolby Atmos Music. Set to the song "Eternity" from his debut
album Genesys, Anyma stars in the commercial, which
spotlights the heightened emotional bond fans can share with their
favorite artists through Dolby Atmos.
The piece follows the recent debut of Anyma's latest album
Genesys II, which released on March 29 via Afterlife/Interscope. Fans can
envelop themselves in the immersive odysseys of "Eternity" and
Genesys II today in Dolby Atmos on Apple
Music.
"Dolby Atmos was mind-blowing the first time I tried it. The
shift of perception, to hear the space, and to be immersed into
this environment was inspiring," said Matteo Milleri (Anyma).
"Every detail in my music adds to the story, so to have Dolby Atmos
capture all of it and bring my vision to life exactly as I imagined
is game-changing."
Adding to the festivities, Anyma fans are invited to explore the
immersivity of "Eternity" even more through a Dolby Atmos-powered
digital fan destination at LoveMoreinDolby.com. At the site, fans
can also check out a behind-the-scenes interview with Anyma
where he shares his first impressions of Dolby Atmos and the
inspiration behind his global hit "Eternity."
"This next chapter of 'Love More' really illustrates the
emotional journey of being transported into the music with Dolby
Atmos," said Todd Pendleton, Senior
Vice President and Chief Marketing Officer, Dolby Laboratories.
"Anyma's creative vision knows no limits and we are excited Dolby
Atmos helped bring to life the world of 'Eternity' and Genesys
II for fans across the globe."
Dolby Atmos is a completely new way to create and experience
music that delivers artistic expression at its fullest capacity,
forging a deeper connection between artists and their fans. Music
in Dolby Atmos goes beyond the ordinary listening experience by
immersing you in the song, revealing details with unparalleled
clarity and depth. Whether it's hearing the layers of instruments
move all around, catching the subtle breath a singer takes between
lyrics, or being enveloped in a wave of melodies, nothing compares
to hearing music in Dolby Atmos.
Directed by GRAMMY®-nominated music video director and filmmaker
Colin Tilley, the commercial is the
latest installment of Dolby's "Love
More in Dolby" global brand campaign, which kicked off in
November 2023 with the debut of a
short concert vignette starring Ed
Sheeran that spotlighted Dolby Atmos and his latest hit
"Magical." Shortly after, the piece was followed by a commercial
celebrating Jennifer Lopez and the
release of her new album This is Me…Now in Dolby Atmos and
accompanying film This is Me…Now: A Love Story, which
debuted on Prime Video in Dolby Vision and Dolby Atmos. Most
recently, the campaign celebrated the transformative experience of
watching movies in Dolby Vision and Dolby Atmos at Dolby
Cinema.
About "Love More in
Dolby"
Fall in love with your entertainment with the power
couple Dolby Vision and Dolby Atmos. Dolby's "Love More" campaign, which will run through
2024, aims to spread awareness of the art of what's possible in
Dolby. The campaign celebrates the full potential of Dolby's latest
audio and video innovations, like Dolby Atmos and Dolby Vision,
which bring mesmerizing picture and multidimensional sound to your
music, movies, shows, games, and sports so you can love them more.
The series of short videos will also follow entertainment
enthusiasts on a journey of discovery as they experience new depths
of emotion and connect deeper to the artists, characters, and
stories they love – which is made possible when enjoyed in
Dolby.
About Anyma
Anyma (aka Matteo Milleri) is a
world-renowned, multi-disciplinary artist whose melodic-techno
beats, dreamy sounds, and one-of-a-kind audiovisual live experience
has captivated the attention of millions. Last year, Anyma released
his debut album, Genesys, which explores themes of
technology, nature, humanity, and coexistence. The highly
anticipated project consists of 14 tracks and features a lineup of
impressive collaborators, handpicked by Anyma, including Grimes,
Sevdaliza, and Camelphat to name a few. Footage from Anyma's iconic
live performances have gone viral several times, as they are an
unprecedented blend of mesmerizing visual installations,
avant-garde sound engineering, and awe-inspiring stage designs.
With the use of digital audiovisual artistic elements that interact
with reality, Anyma's creates a unique, out-of-this-world
experience, proving that his artistry is expansive, way ahead of
its time, and cements his reputation across the music industry as a
visionary, pioneering project unlike any other. This past month,
Anyma released Genesys II, a sprawling sonic odyssey,
featuring 21 tracks that seamlessly blend Anyma's melodic
brilliance with cutting-edge production. In addition to his solo
career, Anyma is one half of electronic duo, Tale Of Us, co-founder
of Afterlife Records, and his remixes of Fred Again…'s "Turn On The
Lights again..(feat. Future)" and Lana Del
Rey's "Say Yes To Heaven" have seen great success.
About Dolby
Dolby Laboratories (NYSE: DLB) is
based in San Francisco with offices around the globe.
From movies and TV shows, to apps, music, sports, and
gaming, Dolby transforms the science of sight and sound into
spectacular experiences for billions of people
worldwide. We partner with artists, storytellers, developers,
and businesses to revolutionize entertainment and
communications with Dolby Atmos, Dolby
Vision, Dolby Cinema, and Dolby.io.
Media Contact
Cairon
Armstrong
Dolby Laboratories
Cairon.Armstrong@Dolby.com
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SOURCE Dolby Laboratories, Inc.