With 100 Days to Rio 2016, Dow Solutions Are Helping Brazil Deliver A Successful Olympic Games and A Sustainable Legacy
27 April 2016 - 7:00PM
Business Wire
Dow technologies are present in the Games’
clusters and extended infrastructure
Industries, farmers and experts are working
together on an innovative carbon mitigation program, with projects
across Latin America already delivering carbon benefits on behalf
of Rio 2016
As the countdown clock marks 100 days to the Opening Ceremony of
the first Olympic Games in South America, The Dow Chemical Company
(NYSE:DOW), the Official Chemistry Company of the Olympic Games and
Official Carbon Partner of Rio 2016 is helping Rio de Janeiro to
deliver an unforgettable event. Dow is providing technologies in
multiple Olympic venues, enhancements to city infrastructure and
implementing a unique carbon mitigation program across the region
that will enable Rio to deliver climate benefits well beyond the
Games.
“The Rio 2016 Olympic Games will further demonstrate how science
and technology can enable the world of sport,” said Louis A. Vega,
global vice president of Olympic & Sports Solutions and chief
of staff of the Office of the CEO at Dow. “Dow is proud to power
the Olympic Movement by bringing our technologies, expertise and
knowledge in sustainability to the Games. Dow is an unmatched
industry leader, providing tailor-made solutions for the most
challenging needs of the world of sport and we are proud to have
our know-how on full display in Rio.”
Technologies on and off the field
Dow is involved in nearly 20 projects connected to the Rio 2016
Olympic and Paralympic Games, spanning from field-of-play
technologies to venue construction, transportation and extended
infrastructure, including:
- Deodoro Park: The hockey
competition will be played on a high performance innovative
synthetic turf system which uses DOWLEX™ linear low density
polyethylene resins in the yarn component as well as Dow’s
polyurethanes technologies.
- Maracanã stadium: Dow Plastics
are utilized in the pipes from the draining and irrigation system
under the natural grass pitch of Maracanã stadium, the venue of the
Opening and Closing ceremonies and soccer games.
- Athletes’ Village in Barra:
Coating materials and construction chemicals such as WALOCEL™ were
utilized in the finishing of the buildings that will host
competitors from more than 200 countries. The 28 modular water
tanks were manufactured with resins from Dow’s Propylene Glycol and
will provide a reliable water supply system for athletes, coaches,
officials and referees participating in the Games.
- Olympic Tennis Centre, Olympic
Aquatics Stadium and the Main Press Centre/International Broadcast
Centre (MPC/IBC) complex: Dow Wire and Cable technologies
provide protection and durability to the energy and data cables at
these venues, thus helping media as they tell the stories of Rio
2016 for millions of fans.
- Viracopos International Airport in
Campinas: Flooring solutions and polyurethane insulation panels
from Dow were utilized in the major renovation to update the
airport for both the 2014 FIFA World Cup and the Rio 2016
Games.
Collaborating for a more Sustainable Future
The Rio 2016 Organizing Committee is leading a comprehensive
sustainability program, called “Abraça” (to embrace), which
recently received the ISO 20121 international standard – a top
global sustainability certificate for the organization of major
events. As the Official Carbon Partner of Rio 2016 and a key
contributor to “Abraça,” Dow is working to mitigate 500,000 tons of
CO2 equivalents (CO2eq) from organizing and hosting the Games
through third party-verified emissions reductions and also
aiming to generate an additional 1.5 million tons of CO2eq in
climate benefits to address other Games-related emissions. Through
its innovative carbon mitigation program, Dow has implemented five
strategic projects in the areas of agriculture, infrastructure and
industry in Latin America:
- Introduction of Precision
agriculture technologies: helping farmers in Mato Grosso
optimize the productivity of crops and reduce GHG emissions.
- Recovery of degraded
pastureland: partnering with a leading agriculture group on the
implementation of an efficient carbon tracking methodology to
increase intensification of livestock production and reduce GHG
emissions.
- Adoption of polyurethane-based
insulation panels: teaching the construction value chain in
Brazil and Argentina about the importance of efficient building
insulation technologies to achieve significant energy savings,
therefore reducing energy costs and limiting GHG emissions.
- Versatile packaging
technologies: working with film manufacturers in five countries
(Brazil, Argentina, Guatemala, Mexico and Colombia) to accelerate
the adoption of a proprietary Dow technology, Microfoaming, that
ensures more packaging material is produced using the same amount
of resin while keeping the same functional properties.
- Biomass-generated energy:
adopting groundbreaking power and steam generation technologies
from eucalyptus and sugarcane biomass to replace fossil fuels
(mainly natural gas) and significantly reduce GHG emissions at two
of Dow’s sites in Brazil.
All the greenhouse gas reductions delivered by the mitigation
projects will be verified by third-party expert ERM, which is
thoroughly reviewing all the projects and climate benefits expected
to be delivered by the program during the realization phase through
2026.
Additionally, in partnership with Rio 2016, Dow plans to reach
500,000 people in Brazil with information about climate change,
sustainability and science. In order to achieve this goal, Dow is
serving as the STEM Education partner of “Transforma” (to
transform), Rio 2016’s education program, which today reaches more
than 5 million students in Brazil. Dow is adding STEM-focused
classes to Transforma and serving as the expansion partner, taking
the program to an additional seven cities in Bahia and São
Paulo.
About Dow
Dow (NYSE: DOW) combines the power of science and technology to
passionately innovate what is essential to human progress. The
Company is driving innovations that extract value from material,
polymer, chemical and biological science to help address many of
the world's most challenging problems such as the need for clean
water, clean energy generation and conservation, and increasing
agricultural productivity. Dow's integrated, market-driven,
industry-leading portfolio of specialty chemical, advanced
materials, agrosciences and plastics businesses delivers a broad
range of technology-based products and solutions to customers in
approximately 180 countries and in high-growth sectors such as
packaging, electronics, water, coatings and agriculture. In 2015,
Dow had annual sales of nearly $49 billion and employed
approximately 49,500 people worldwide. The Company's more than
6,000 product families are manufactured at 179 sites in
35 countries across the globe. References to "Dow" or the
"Company" mean The Dow Chemical Company and its consolidated
subsidiaries unless otherwise expressly noted. More information
about Dow can be found at www.dow.com.
®™ Trademark of The Dow Chemical Company (“Dow”) or an
affiliated company of Dow
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Dow Media RelationsJamie Ellis+1-989-636-3325orDow Olympic &
Sports SolutionsFernão Silveira+55 1151889280
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