HomeFinder.com Launches 'Open Houses,' the First iPhone Application Focused on Helping Home Buyers Find Geographically-Targeted
15 December 2009 - 12:00AM
PR Newswire (US)
National online real estate destination, which features over 3.5
million properties and serves over 130 newspaper partners, uses
mobile platform to make house hunting easier CHICAGO, Dec. 14
/PRNewswire/ -- HomeFinder.com (http://homefinder.com/), which
connects home buyers, sellers and real estate professionals locally
and nationally, today announced the launch of "Open Houses," the
first iPhone application dedicated to helping homebuyers find open
houses and connect with a qualified local REALTORĀ®. The
application, which is free, can be downloaded from the iPhone App
Store as of today. "Open Houses" will run on both the iPhone and
iPod Touch. HomeFinder.com has a significant number of open house
listings, as a result of its partnerships with 130+ local
newspapers across the country, uniquely positioning it as the
indispensable source for consumers planning a day of house hunting.
The Open Houses app will be marketed aggressively to active home
buyers. The Open Houses app features: -- One click access to open
houses around a user's location through the iPhone's native
location-aware technology, plus search filtering to pinpoint the
areas, price range and property types a user wants -- Easy access
to contacting selling agents via email or phone about a specific
property from within the application -- Integrated mapping and
point-to-point driving directions through Google Maps, which allows
a user to plan and navigate their tour -- The ability to save
properties, view photos/detailed floor plans and browse
HomeFinder.com's listing database of over 3.5M homes for sale "The
mobile platform is a perfect match for house hunting, which
requires leaving the desk to go out and tour houses," said Tim
Fagan, HomeFinder.com's CEO. "With the Open Houses app, consumers
can now find - and get to - open houses from wherever they happen
to be, without printing directions, property flyers or taking time
to view homes that do not match their criteria." The Open Houses
app is a continuation of HomeFinder.com's efforts to deliver unique
experiences that meet real consumer needs -- in real time. In 2007,
HomeFinder.com launched a mobile version of its robust search site,
with the on the go consumer in mind. In developing the Open Houses
app, the goal was to not only benefit mobile home shoppers by
making the entire open house process more efficient, but also to
facilitate a sales process and deliver qualified property contacts
to its customer base of over 20,000 real estate agent, broker and
builder advertisers. Concludes Fagan, "Mobile applications are best
when they focus on one thing very well. Home buyers will always
want to tour homes, and sellers and their agents will always want
to be found. Our Open Houses app makes that happen without the
clutter that plagues so many mobile real estate applications."
About HomeFinder.com HomeFinder.com is one of the most trusted Web
sites for consumers to search for a home and connect with a real
estate professional. Distinguished by its inventory of
comprehensive property listings and rich content, HomeFinder.com
provides more than 3.5 million listings with customized searches
and multiple options to view and manage results. HomeFinder.com
also provides simpler, more valuable online advertising solutions
for agents, brokers and builders, combining the brand power of more
than 130 local newspaper Web sites with exposure on a national
scope, in a platform that tracks every phone call, email and click
a consumer makes. Owned jointly by three leading media companies,
Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE:MNI) and
Tribune Co., the HomeFinder.com Network includes The Arizona
Republic, Chicago Tribune, The Miami Herald, Los Angeles Times and
The Indianapolis Star. For more information, visit
http://www.homefinder.com/. DATASOURCE: HomeFinder.com CONTACT:
Czarina Carden of HomeFinder.com, +1-312-601-5527, Web Site:
http://www.homefinder.com/
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