Through cutting-edge technology, creativity, and innovation,
Globant reinvents how brands engage with their customers through
memorable and fulfilling experiences
SAN FRANCISCO, Feb. 14, 2024 /PRNewswire/ -- Globant
(NYSE: GLOB), a digitally native company focused on reinventing
businesses through innovative technology solutions, announced today
the launch of its Connected Experiences Studio. This dedicated
Studio consolidates over two decades of harnessing the
transformative power of technology to get invaluable insights into
customer behavior, empowering businesses to make informed decisions
that fuel growth while delivering memorable experiences to their
customers.
According to an IDC study, "the demand for CX (Customer
Experiences) services is expected to grow from $353.0 billion in 2022 to $473.3 billion in 2027."* This showcases
organizations' eagerness to fulfill customer expectations of
enjoying unforgettable experiences. Connected experiences, powered
by technology, are bridging the gap between physical and digital
worlds, creating more personalized, engaging, and seamless
interactions for fans, guests, and travelers. With years of working
alongside blue chip clients, such as Nissan, Royal Caribbean
International, and LA Clippers, the Connected Experiences Studio
brings together in-depth expertise to create comprehensive
strategies and tailored solutions for unique challenges across
sectors.
"The happiest memories of life are made out of unforgettable
moments with friends and family, where brands and products play a
critical role, and we become loyal to the experience they bring us.
Technology over the years has become the 'last mile' of several of
them," said Carolina Dolan, Chief
Digital Officer at Globant. "The Connected Experiences Studio
spans across all our Studios as an orchestrator, helping clients
build creative moments within their customers and enhancing them
through cutting-edge technology."
The Studio brings end-to-end connected experiences to life
through:
- Design: Globant assesses the current customer experience and
crafts the ideal connected experience with a holistic approach
considering these six dimensions: data, technology, operations,
business, innovation, and culture.
- Strategy: The company designs a course of action aligned with
the client's strategic objectives while strengthening the spotted
weak points during the assessment, leading to increased customer
satisfaction, improved profitability, enhanced operational
efficiency, and sustainable growth.
- Building: To bring the desired experience to life, Globant
combines the Studios' in-depth expertise in engineering, product,
commerce, data & AI, and loyalty, among many others, to create
tailored solutions for unique challenges.
- Amplification: Globant leverages data-driven insights to turn
satisfied customers into loyal advocates and craft strategic
marketing initiatives that maximize impact.
"We consistently accompany our clients with a customer-focused
experience in all aspects of our work, making this dedicated new
Studio the logical next step. Connected experiences leverage AI and
cutting-edge technology to create an immersive, more contextual,
and personalized set of user experiences, providing real-time data
and insights," said Diego
Tartara, Chief Technology Officer at Globant.
The Connected Experiences Studio is part of the Reinvent
Network, which revolutionizes the game for businesses through deep
industry knowledge and tech expertise, fostering collaboration and
delivering transformative results to clients.
To learn more about the Connected Experiences Studio, click
here.
*Source: IDC Report Worldwide and U.S. Customer Experience
Services Forecast, 2023–2027: Jul
2023 — Document type: Market Forecast — Doc # US49360722
About Globant
We are a digitally native company that helps organizations
reinvent themselves and unleash their potential. We are the place
where innovation, design, and engineering meet scale.
- We have more than 27,500 employees and are present in 30
countries across 5 continents, working for companies like Google,
Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and
Worldwide Leader in CX Improvement Services (2020) by IDC
MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT
brand globally (2024), according to Brand Finance.
- We were also featured as a business case study at Harvard, MIT, and
Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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