The new commercial playfully challenges nonsense tech
applications and continues the Stuck.in Consultancy Saga of "I AI"
and "1000 Slides" -also produced by GUT- to show a different way of
transforming businesses
NEW YORK, March 21, 2024 /PRNewswire/ -- Globant
(NYSE: GLOB), a digitally native company focused on reinventing
businesses through innovative technology solutions, today launched
its new commercial 'Taste ID.' The film is the latest
installment in Globant's "Stuck in Consultancy" saga, created
by the award-winning global agency GUT, which was recently
incorporated into the Globant family.
In the new commercial, Globant tackles a common notion head-on:
The perception that IT organizations often forget about real users
and businesses when thinking about developments for their
customers. With an ironic and humorous twist, the film depicts a
tech company presenting its latest innovation: 'Taste ID,' a
technology that makes the dubious claim of being able to identify
what a person wants to eat based on them licking their cell phone
screen. As the presenters demo this unappetizing tech offering to a
group of incredulous executives, the film declares, "Enough with
nonsense tech," while delivering a strong brand statement about the
need to apply technology to real business transformations.
Globant, with over 20 years of expertise, is a pioneer in
crafting bold digital solutions that seamlessly blend technology
with delightful user experiences. While many brands may have worked
with numerous IT partners over the years, what sets Globant apart
from its competitors is its unwavering commitment to placing the
final consumers of its clients at the forefront. Their digital
solutions are tailored to meet clients' needs and help them
reinvent their businesses in ways that resonate with their target
audience.
"As part of the 'Stuck in Consultancy' saga, this new commercial
emphasizes Globant's ongoing dedication to challenging traditional
norms, making us the ideal partner that dares to create digital
solutions for our clients," said Wanda
Weigert, Chief Brand Officer
at Globant. "Brands tend to work with a lot of IT partners over
the years, and even simultaneously. We consider Globant the only
B2B2C digital solutions partner that differentiates from other
legacy IT organizations by blending technology, creativity, and
intuition to build delightful experiences."
Matías Lafalla, Chief Creative Officer at GUT,
emphasized, "This campaign addresses one of the most critical
topics in the tech industry: placing the consumer or user at the
center while crafting digital solutions. Globant stands out among
other tech companies by creating digital products users really
love. To tell this narrative, we opted to maintain the humorous and
ironic tone that has already become a signature of this saga."
Globant is a digitally native company focused on creating
innovative technology solutions that dare to delight clients and
potential clients. Alongside GUT, both organizations are ranked
among the top ten in their respective industries globally: Globant
is the fastest-growing IT brand and the 5th strongest IT brand
globally according to the latest Brand Finance Report, and GUT is
the most creative independent advertising network in the world
according to Cannes 2023
Report.
-------------------------------
About Globant
We are a digitally native company that helps organizations
reinvent themselves and unleash their potential. We are the place
where innovation, design, and engineering meet scale.
- We have more than 29,000 employees and are present in 33
countries across 5 continents, working for companies like Google,
Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and
Worldwide Leader in CX Improvement Services (2020) by IDC
MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT
brand globally (2024), according to Brand Finance.
- We were also featured as a business case study at Harvard, MIT, and
Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
About GUT
GUT is an award-winning global creative network with offices in
Miami, Buenos Aires, São Paulo, Toronto, Mexico
City, Los Angeles and
Amsterdam, created on the
foundation of three essential values: Courage, Transparency, and
above all, Intuition.
Since its founding in 2018 by Anselmo
Ramos and Gaston Bigio, GUT's
strength has been to help brands generate a disproportionate amount
of buzz, infiltrate pop culture, influence behaviors, create brand
love long term, and ultimately help solve brands' biggest business
challenges.
The GUT Network has also won multiple accolades at the
industry's most prestigious award shows, including at Cannes Lions
2023, where it won a total of 3 Grand Prix and 35 Lions, and became
#1 Independent Network of the Year, LATAM Regional Network of the
Year, and its GUT Buenos Aires office became both Independent
Agency of the Year and Agency of the Year – a first for
Argentina. More recently, GUT was
named as Adweek's #1 Breakthrough Agency of the Year, and GUT
Buenos Aires was named as the #1 International Agency of the
Year.
GUT is part of Globant, a digital-native company focused on
reinventing businesses through innovative technological solutions.
Together, they lead the integration of technology in
advertising.
Learn more at https://www.gut.agency/
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