With hints of sweet strawberry and tart
lemonade, the iconic brand's latest innovation will snap Americans
into a summertime state of mind
HERSHEY,
Pa., May 16, 2024 /PRNewswire/ -- The KIT
KAT® brand is giving fans another reason to celebrate summer with a
new, limited-edition flavor – the KIT KAT® Pink Lemonade Flavored
Bar. Classic, crisp wafers wrapped in a pink lemonade flavored
creme – this new flavor delivers a refreshing taste experience with
unexpected hints of strawberry. Whether you're ready to unwind on a
sandy beach or chill out in the backyard, the delightful KIT KAT®
Pink Lemonade Flavored Bars will snap candy lovers of all ages
right into a sunshine bliss.
With the rollout of the Pink Lemonade flavor, the KIT KAT® brand
is shaking up the candy aisle by adding flavors that KIT KAT® fans
want. This limited-edition offering further proves the brand's
dedication to innovation, catering to the tastes of Gen Z and
Millennials as more than 93% express a preference for Pink Lemonade
treats. Fans can begin looking for it on store shelves nationwide,
starting May 17, 2024.
"Creating new, unexpected flavor experiences for our KIT KAT®
fans is at the core of what we do," said Hilary Long, KIT KAT® Brand Lead. "The KIT KAT®
Pink Lemonade Flavored Bar delivers an immersive experience in
every bite, reminiscent of a refreshing glass of pink lemonade as
the weather heats up for summer fun."
Available nationwide in standard and king sizes, KIT KAT® Pink
Lemonade Flavored Bar joins the brand's impressive list of
exciting, and sometimes unexpected, flavors including Chocolate
Frosted Donut, Mint + Dark Chocolate, Birthday Cake and more.
Follow along with everything about the KIT KAT® brand on
Facebook, Instagram and TikTok.
Pricing is at the sole discretion of the retailer.
About The Hershey Company
The Hershey
Company (NYSE: HSY) is an industry-leading snacks company
known for making more moments of goodness through its iconic
brands, remarkable people and enduring commitment to doing the
right thing for its people, planet, and communities. Hershey has
more than 20,000 employees in the U.S. and worldwide who work daily
to deliver delicious, high-quality products. The company has more
than 90 brand names in approximately 80 countries that drive more
than $11.2 billion in annual revenues,
including Hershey's, Reese's, Kisses,
Kit Kat®, Jolly Rancher,
Twizzlers and Ice Breakers, and salty snacks
including SkinnyPop, Pirate's
Booty and Dot's Homestyle Pretzels.
For over 130 years, Hershey has been committed to operating
fairly, ethically and sustainably. The candy and snack maker's
founder, Milton Hershey, created
Milton Hershey School in 1909, and
since then, the company has focused on helping children succeed
through equitable access to education.
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company