LeoVegas Group launches BetUK as new sports betting brand in the UK
29 August 2018 - 4:00PM
The LeoVegas Group is strengthening its offering
in the UK with the launch of BetUK.com as a new sports betting
brand.
"Since its start LeoVegas has
adhered to a successful, global brand strategy. In larger markets
this can be complemented with a local multibrand strategy. The UK
market is very large and mature, which creates scope to work with
more brands that attract different types of customers. We are now
taking the next step and launching a brand that has sports betting
as its primary focus. BetUK.com is a premium
domain with a very strong link profile that ranks high on Google
and other search engines. It is a very exciting move, and I am
convinced that it will be a success with strong and sustainable
growth," comments Gustaf Hagman, Group CEO.
BetUK will be the LeoVegas Group's first brand
with sports betting as the primary focus. Part of this launch will
include sponsorship of the football club Swansea City A.F.C., for
which BetUK is the official jersey sponsor.
For
further information, please contact:
Gustaf Hagman, Group CEO and co-founder:
+46-(0)8-410 367 66, gustaf.hagman@leovegas.com
Philip Doftvik, Head of Investor Relations and Corporate Finance:
+46-(0)73-512 07 20, philip.doftvik@leovegas.com
About the LeoVegas mobile gaming
group
LeoVegas' passion is "Leading the way into the
mobile future". LeoVegas is Sweden's premier GameTech company
and is at the forefront of using state-of-the-art technology for
mobile gaming. In 2017 the company passed the threshold for being
classified as a unicorn, i.e., a start-up valued at more than USD 1
billion. A large part of this success can be credited to an extreme
product and technology focus coupled with effective and data-driven
marketing. Technology development is conducted in Sweden, while
operations are based in Malta. LeoVegas offers casino, live casino
and sports betting, and operates two global and scalable brands -
LeoVegas and Royal Panda - as well as a local, multibrand operator
collectively referred to as Rocket X. The company's shares are
listed on Nasdaq Stockholm. For more about LeoVegas, visit
www.leovegasgroup.com.
LeoVegas Group launches BetUK as
new sports betting brand in the UK
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: LeoVegas AB via Globenewswire
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