BALTIMORE, Sept. 7,
2023 /PRNewswire/ -- Medifast (NYSE: MED), the
health and wellness company known for its habit-based and
Coach-guided lifestyle solution OPTAVIA®, today
released findings from a new survey designed to understand the role
that "self-care" plays in consumers' pursuit of their health goals,
including how they perceive and practice self-care.
The survey of 2,000 nationally representative U.S. adults*
found that 8 out of 10 indicate practicing daily self-care habits
is a priority, with 64% thinking of self-care as balancing all
aspects of health or creating habits that contribute to
overall wellbeing. Respondents specifically identified
exercise (33%), sleep (28%) and their mental and
emotional health (27%) as the primary areas requiring the most
attention and care.
Despite this, 41% have let their self-care practices falter over
the past year, with many citing difficulties balancing all aspects
of their health. Those struggling to prioritize self-care cited
being too preoccupied with household chores and responsibilities
(56%), family (49%) and work (47%).
"We are living in a world where the quest for optimal
health and wellbeing is often a difficult, solitary and
overwhelming journey for most people. Lack of time coupled with an
abundance of information and products that promise quick fixes adds
to the challenges of getting healthy," said Dan Chard, Chairman and CEO of Medifast. "These
findings reaffirm consumers' desire to achieve optimal health and
wellbeing and highlight their need for simple yet effective
approaches that allow them to create daily habits – from
incorporating more movement to getting quality sleep. As we expand
OPTAVIA's offer, we will continue to present solutions that
are clinically proven, realistic and prioritize lifestyle changes
so we can meet even more people where they are to help them
transform their lives."
Other notable findings include:
- The top self-care habits respondents are practicing
include staying hydrated (48%), having a positive mindset (46%),
going outside (43%), getting quality sleep (36%) and exercising
regularly (33%).
- Three out of five (60%) U.S. adults noted the importance of
having support from others when it comes to their ability to
prioritize self-care.
- More than half (52%) agree that "self-care days" are only
temporary fixes compared to practicing smaller daily
habits.
"Dedicated, consistent self-care supports health and wellbeing
by building a foundation of healthy habits, which are the
cornerstone of lifestyle changes," said Satya Jonnalagadda, PhD, MBA, RDN, Vice
President of Scientific and Clinical Affairs at Medifast. "No
matter where you are in your journey incorporating health-promoting
behaviors into your daily routine can help reduce stress, provide
proper nutrition, ensure quality sleep and more."
OPTAVIA offers a radically different approach by
combining both an evidence-based system for behavior change, called
the Habits of Health® Transformational System, and
the support of a Coach and Community. Medifast is committed to
innovating as the industry evolves – from launching new products to
exploring its OPTAVIA offer in combination with medically
supported weight loss, such as GLP-1s – to help Customers create
healthy habits and reach their wellness goals.
*This random double-opt-in survey of 2,000 nationally
representative U.S. adults was commissioned by Medifast and
conducted by a market research company, OnePoll, between March 31 and April 6, 2023. All
participants are paid an amount depending on the length and
complexity of the survey. The survey was overseen and edited by the
OnePoll research team, who are members of the MRS and have
corporate membership to ESOMAR and AAPOR.
About Medifast®:
Medifast (NYSE: MED) is the health and wellness company
known for its habit-based and Coach-guided lifestyle solution
OPTAVIA®, which provides people with
a simple, yet comprehensive approach to help them achieve lasting
optimal health and wellbeing. OPTAVIA offers clinically
proven plans, scientifically developed products and a framework for
habit creation reinforced by independent Coaches and Community
support. As a physician-founded company with a 40+ year history,
Medifast is a leader in the U.S. weight management industry. The
company continues to innovate and build upon its scientific and
clinical heritage to deliver on its mission of offering the world
Lifelong Transformation, One Healthy Habit at a Time®. Medifast was
recognized in 2023 by Financial Times as one of The Americas'
Fastest Growing Companies and in 2022 as one of America's Best
Mid-Sized Companies by Forbes. For more information, visit
MedifastInc.com and OPTAVIA.com and follow
@Medifast on Twitter.
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SOURCE Medifast