Mohawk and DuPont Partner to Introduce Most Revolutionary Carpet Fiber Technology in 20 Years
05 November 2005 - 3:00AM
PR Newswire (US)
Mohawk's SmartStrand(TM) made with DuPont(TM) Sorona(R) polymer
offers innovative stain resistance WILMINGTON, Del. and DALTON,
Ga., Nov. 4 /PRNewswire-FirstCall/ -- Mohawk Industries, Inc. and
DuPont today announced an exclusive partnership to provide a new
line of residential carpet to the flooring industry. Under the
terms of this agreement, DuPont will provide its newest polymer
technology to Mohawk who will manufacture and market it under the
brand SmartStrand(TM) with DuPont(TM) Sorona(R) polymer. Terms of
the agreement were not disclosed. Mohawk Industries' CEO Jeffrey S.
Lorberbaum said, "This innovative new product adds a whole new
dimension to fiber technology, it is unlike anything the industry
has seen in over 20 years. It's exciting to find this level of
durability, stain resistance, and softness all in one fiber. Our
confidence in this product is evidenced by Mohawk's Limited
Lifetime Warranty offer for stain resistance." Mohawk's
SmartStrand(TM) made with DuPont(TM) Sorona(R) polymer is in stores
now. This new technology, offered exclusively by Mohawk, promises
consumers durability, superior performance, stain resistance, and
comfort, along with the confidence that comes from Mohawk, one of
the most recognized names in flooring, and DuPont, a leading
supplier of innovative materials and technologies. With
SmartStrand(TM) made with DuPont(TM) Sorona(R), Mohawk is able for
the first time to provide the durability of high-performance fibers
with stain resistance that is engineered into the fiber, so it will
never wear or wash off, no matter how many times it is cleaned.
Mohawk's SmartStrand(TM) made with DuPont(TM) Sorona(R) polymer is
naturally stain resistant because there are no acid dye receptor
sites to attract many stains. At the molecular level,
SmartStrand(TM) carpets made with DuPont(TM) Sorona(R) will not
allow stains to stay permanently attached to the fiber. This
built-in stain resistance reaches new levels of protection,
allowing tough stains such as mustard, red wine and cherry
Kool-Aid(R) to be removed simply with warm water and a mild
detergent, or with Mohawk FloorCare(TM) Essentials. DuPont Senior
Vice President & Chief Technology Officer Thomas Connelly said,
"We are pleased to partner with Mohawk and are confident that their
more than 125 years in the flooring business creates a perfect fit
for our new technology. DuPont(TM) Sorona(R) is one of the most
recent scientific innovations from DuPont, with unique attributes
that have never before been delivered to the flooring industry."
There are 10 new Mohawk SmartStrand(TM) products, ranging from
tight and loose cut piles, standard textures to friezes and berber
flecks. For the first time, Mohawk is offering a Limited Lifetime
Stain Warranty for any SmartStrand(TM) carpet made with DuPont(TM)
Sorona(R) polymer. Mohawk (NYSE:MHK) is a leading supplier of
flooring for both residential and commercial applications. Mohawk
offers a complete selection of broadloom carpet, ceramic tile,
wood, stone, laminate, vinyl, rugs and other home products. These
products are marketed under the premier brands in the industry,
which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-
Tile and American Olean. Mohawk's unique merchandising and
marketing assist our customers in creating the consumers' dream.
Mohawk provides a premium level of service with its own trucking
fleet and over 250 local distribution locations. DuPont (NYSE:DD)
is a science company. Founded in 1802, DuPont puts science to work
by creating sustainable solutions essential to a better, safer,
healthier life for people everywhere. Operating in more than 70
countries, DuPont offers a wide range of innovative products and
services for markets including agriculture, nutrition, electronics,
communications, safety and protection, home and construction,
transportation and apparel. For more information or for
high-resolution images of all Mohawk products, contact Lisa
Tristano, MARC PR at or (412) 562-1189. The DuPont Oval,
DuPont(TM), The miracles of science(TM), and Sorona(R) are
registered trademarks or trademarks of DuPont or its affiliates.
DuPont(TM) and Sorona(R) are trademarks or registered trademarks of
DuPont and are used under license to Mohawk. SmartStrand(TM) and
FloorCare(TM) Essentials are trademarks of Mohawk Industries, Inc.
DATASOURCE: DuPont; Mohawk Industries, Inc. CONTACT: Michelle
Reardon, DuPont, +1-302-774-7447, , or Lisa Tristano, MARC USA PR,
+1-412-562-1189, , for Mohawk Web site: http://www.dupont.com/
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