Catalina Marketing Announces Agreement To Sell Its Card And Data-Entry Services Business
12 March 2004 - 10:30PM
PR Newswire (US)
Catalina Marketing Announces Agreement To Sell Its Card And
Data-Entry Services Business ST. PETERSBURG, Fla., March 12
/PRNewswire-FirstCall/ -- Catalina Marketing Corporation today
announced plans to sell its card and data-entry services
businesslocated in Farmingdale, New Jersey to Capture Resource,
Inc., a leading provider of data capture, transaction-based
processing and business process outsourcing. Capture Resource
currently provides 99 percent of the data-entry services performed
by this division. As part of the agreement, Capture Resource will
absorb the card and data-entry employees and the facility located
in Farmingdale, New Jersey. "Capture Resource has a long-standing
and successful working relationship with Catalina Marketing,"said
Debbie Booth, Catalina Marketing's senior vice president of
operations. "We are pleased that Capture Resource is encompassing
this part of our business, and are confident that it is the best
business solution for all involved." Catalina Marketing's card and
data-entry services business provides application and data
processing, card production and fulfillment services related to
loyalty card programs for retailers. The decision to divest this
business is part of the company's previously announced strategy to
focus on proprietary applications at the point of sale. Based in
St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based
on the premise that targeting communications based on actual
purchase behavior would generate more effective consumer response.
Today, Catalina Marketing combines unparalleled insight into
consumer behavior with dynamic consumer access. This combination of
insight and access provides marketers with the ability to execute
behavior- based marketing programs, ensuring that the right
consumer receives the right message at exactly the right time.
Catalina Marketing offers an array of behavior-based promotional
messaging, loyalty programs and direct to patient information.
Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research
programs, are never sold or given to any outside party without the
express permission of the consumer. Capture Resource is a leading
provider of innovative input management solutions including high
volume mail processing, high speed forms and document scanning,
automated data capture, and domestic and offshore manual data
capture. Capture Resource draws upon these service competencies and
a forward thinking approach to technology while utilizing
state-of-the-art tools to provide client solutions that are both
customized and efficient. Capture Resource currently processes more
than 100,000,000 transactions annually through nine integrated
processing centers worldwide. Additional information is available
at http://www.captureresource.com/. Certain statements in the
preceding paragraphs are forward looking, and actual results may
differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the
changing market for promotional activities, especially as it
relates to policies and programs of packaged goods and
pharmaceutical manufacturers for the issuance of certain product
coupons and other promotions, the effect of economic and
competitive conditions and seasonal variations, actual promotional
activities and programs with the company's customers, the pace of
installation of the company's store network, the policies and
programs of the company's retail partners, the success of new
services and businesses and the pace of their implementation, and
the company's ability to maintain favorable client relationships.
DATASOURCE: Catalina Marketing Corporation CONTACT: Investors,
Christopher W. Wolf, Executive Vice President and Chief Financial
Officer, +1-727-579-5218, or Joanne Freiberger, Vice President,
Finance, +1-727-579-5116, or Media, Rachel Keener, Corporate
Communications Manager, +1-727-579-5224, all of Catalina Marketing
Web site: http://www.catalinamarketing.com/
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