Official designation by the global authority
on color to anchor creative programming at Design
Miami, and partnerships with
acclaimed chef Curtis Stone and
Television Personality Kathy Hilton
TAMPA, Fla. and STAMFORD,
Conn., Dec. 2, 2024 /PRNewswire/ -- Primo Brands
Corporation (NYSE: PRMB) ("Primo Brands") today announced that
Pantone®, the global authority on color, has designated
the alluring, signature cobalt blue of Saratoga® Spring Water bottles with an official color:
Saratoga® Signature
Blue: Color 286 C.
This designation affirms the unique space that Saratoga® Spring Water occupies on the finest tables in
America, and in the imagination of top chefs and connoisseurs of
fine living. The official color of Saratoga Spring Water, whose
origin dates back to 1872, is the centerpiece of an immersive,
fully sensorial experience at Design Miami.
With an eye toward celebrating great taste, creativity, and fine
dining, the brand will host a special dinner at Design Miami on
December 2, helmed by
Michelin-Starred chef Curtis Stone,
who will delight guests, including entrepreneur and star of Real
Housewives of Beverly Hills
Kathy Hilton, with a menu that pairs
inventive dishes with Saratoga Spring Water.
"The next chapter in the Saratoga® Spring Water story pairs over 150 years of
history with modernity," said Brittany
Aitken, Senior Brand Manager, Saratoga Spring Water. "By
partnering with Pantone, and embarking on a creative journey with
Design Miami, we are also pairing science with sensation. We call
this the Art of Water, an enduring connection between nature and
craftsmanship, which is inspiring with every sip."
A Color Story for the Ages
"Saratoga®
Signature Blue is a brilliant cobalt blue whose energizing radiance
stirs the soul," said Laurie
Pressman, Vice President, Pantone Color Institute. "With its
rich jewel-like presence and inherent message of sophistication,
Saratoga Signature Blue is infused with an arresting beauty,
evoking drama and luxury."
The use of cobalt blue in housewares and décor dates back to
2000 BC with the discovery of cobalt aluminate glass in
Mesopotamia. Fast-forward through the centuries, and shades of this
vibrant color have adorned ancient Egyptian pottery, glassworks of
the 18th century, and the world of fashion and modern
art today.
A Multisensory Experience at Design Miami
Pairing the world of fine water with modern art, the
Saratoga® Supper
Club will kick off at Design Miami, where an immersive experience
created by artist Emilie Baltz, who
has drawn inspiration from the geography of Saratoga Springs, New York, to create an
ethereal, multisensory environment that captures the emotional
essence of the springs.
The December 2 dinner by acclaimed
chef Curtis Stone begins with an ode
to the color blue, with an opening dish consisting of striped bass
tartar covered with blue borage flowers. Throughout the meal,
guests will be invited to immerse themselves in each dish.
"I'm thrilled to be working with Saratoga again to launch this year's Saratoga
Supper Club," says Chef Curtis
Stone. "As a chef who highlights not just the art of food
but also the art of plating, Saratoga's appreciation for the
Art of Water is a perfect fit for a multi-course dinner at Design
Miami."
For the second year in a row, the Saratoga® brand is a sponsor
of the Bravo TV series Top Chef. Expanding on this
partnership with the network, the brand is partnering with Real
Housewives of Beverly Hills
cast member Kathy Hilton, who
returned to the series for its current season.
"I'm delighted to join Saratoga
at their Supper Club launch in Miami. As everyone knows, I love events like
this—whether hosting or attending them—and I'm looking forward to a
terrific night of great food, fun, and of course, water," says
Hilton.
Hilton is one of the busiest hosts in Los Angeles, and she always has one hydrating
mainstay at her events, Saratoga Spring Water. Whether it's her
annual Pajama Party, or her DirectTV holiday special, a bottle of
Saratoga Spring Water is always on hand.
The Saratoga Supper Club experience will then be available to
the public starting on December 4 in
Miami, with subsequent seatings
available in select cities through January
2025. For more information on these experiences, and to book
a seat, visit
https://www.prnewswire.com/news-releases/saratoga-supper-club-returns-to-create-unforgettable-experiences-throughout-the-us-celebrating-the-art-of-water-302317707.html?tc=eml_cleartime.
About Saratoga®
Spring Water
Born in the foothills of the Adirondacks over 150 years ago, the
Saratoga® Brand has
become synonymous with quality, carefully crafted, still and
sparkling, 100% American spring water. Served in fine dining
establishments and luxury resorts, Saratoga is now available to
enjoy at home! Visit
https://www.saratogawater.com/collections/all.
About Primo Brands
Primo Brands is a leading North American branded beverage
company with a focus on healthy hydration, delivering sustainably
and domestically sourced diversified offerings across products,
formats, channels, price points and consumer occasions, distributed
in every state and Canada.
Primo Brands has an extensive portfolio of highly recognizable,
sustainably sourced and conveniently packaged branded beverages
distributed across more than 150,000 retail outlets, including
established billion-dollar brands, Poland Spring® and
Pure Life®, premium brands like Saratoga® and Mountain
Valley®, regional leaders such as
Arrowhead®, Deer Park®, Ice
Mountain®, Ozarka®,
and Zephyrhills®, purified brands including Primo
Water® and Sparkletts®, and flavored and
enhanced brands like Splash® and AC+ION®.
These brands are sold directly across retail channels, including
mass food, convenience, natural, drug, wholesale, distributors and
home improvement, as well as food service accounts in North
America. The Company also has extensive direct-to-consumer
offerings with its industry-leading line-up of innovative water
dispensers, which create consumer connectivity through recurring
water purchases across its Water Direct, Water Exchange and Water
Refill businesses. Through its Water Direct business, Primo
Brands delivers sustainable hydration solutions direct to home and
business consumers. Through its Water Exchange business, consumers
can visit approximately 26,500 retail locations and purchase a
pre-filled, multi-use bottle of water that can be exchanged after
use for a discount on the next purchase. Through its Water Refill
business, consumers have the option to refill empty multi-use
bottles at approximately 23,500 self-service refill stations. Primo
Brands also offers water filtration units for home and business
consumers across North America.
Primo Brands is a leader in reusable packaging, helping to
reduce waste through its reusable, multi-serve bottles and
innovative brand packaging portfolio, which includes recycled
plastic, aluminum and glass. Primo Brands sources from numerous
springs and manages water resources for long-term sustainability,
helping to protect more than 27,000 acres of watershed and wetlands
area owned by the Company for preservation and to help assure a
steady supply of clean, safe drinking water. The Company is proud
to partner with the International Bottled Water Association
("IBWA") in North America, which supports strict adherence to
safety, quality, sanitation and regulatory standards for the
benefit of consumer protection. We believe in fostering a
respectful culture that values our associates and key stakeholders,
and we are deeply invested in quality hydration, our communities
and the sustainability of our packaging and water sources for
generations to come. Primo Brands will continue Primo Water's and
BlueTriton's strong support for American communities during natural
disasters, in dealing with local and regional hydration quality
issues and in connection with many other local community
challenges.
Primo Brands employs more than 11,000 associates with dual
headquarters in Tampa, FL, and Stamford, CT, and has more than 50
production facilities and more than 200 depots for efficient
delivery to customers and consumers across North America.
For more information, visit www.primobrands.com.
About the Pantone Color Institute™
Pantone provides the universal language of color that enables
color-critical decisions through every stage of the workflow for
brands and manufacturers. More than 10 million designers and
producers around the world rely on Pantone products and services to
help define, communicate and control color from inspiration to
realization – leveraging advanced X-Rite technology to achieve
color consistency across various materials and finishes for
graphics, fashion and product design. Pantone Standards feature
digital and physical color specification and workflow tools. The
Pantone Color Institute™ provides customized color standards, brand
identity and product color consulting as well as trend forecasting
inclusive of Pantone Color of the Year, Fashion Runway Color Trend
Reports, color psychology and more. Pantone B2B Licensing
incorporates the Pantone Color System into different products and
services, enabling licensees to communicate and reproduce certified
Pantone values and improve efficiencies for their users. Pantone
Lifestyle brings color and design together across apparel, home,
and accessories. Learn more at www.pantone.com and connect
with Pantone on Instagram, Facebook, and LinkedIn.
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SOURCE Primo Brands Corporation
