Q2 Announces Enhanced Partnership with Larky to Deliver Personalized Marketing Experiences
20 November 2024 - 2:00AM
Business Wire
The Larky nudge® platform enables Q2 Mobile
Banking clients to proactively engage account holders through
tailored push notification messages
Q2 Holdings Inc., a leading provider of digital transformation
solutions for financial services, today announced that it has
executed a strategic reseller partnership with Larky. Larky offers
consumer engagement technology, empowering financial institutions
to proactively connect with their audience to drive meaningful
results and engagement. This strategic partnership will enable
financial institutions to communicate with account holders using
uniquely tailored push notifications that seamlessly incorporate
geolocation capabilities to ensure timely and relevant
outreach.
Larky’s nudge® solution, which has been integrated into the Q2
Mobile Banking Platform, delivers turnkey deep-linked mobile push
notifications, sending account holders directly to the
corresponding location within their mobile banking app or to a
website URL. Financial institutions can select popular campaigns
from the nudge® library or create their own campaigns with the help
of AI-powered nudge® Assist. The expanded partnership between Larky
and Q2 will help deliver a stronger collaboration between all
parties.
“We’re excited about our expanded partnership with Larky to help
our financial institution customers deliver more personalized
marketing experiences to their account holders,” said Johnny Ola,
senior vice president of Q2 Innovation Studio at Q2. “We already
have joint customers using the Larky solution who are seeing great
success and progress in their engagement initiatives. We look
forward to helping more of our customers reach their account
holders in personal and effective ways.”
A few of these joint customers include Community Choice Credit
Union, Veritex Community Bank, Simplicity Credit Union, and 4Front
Credit Union.
“Throughout our partnership, Larky and Q2 have worked closely
together, creating a seamless experience for the credit union. Our
collaboration has been characterized by effective teamwork and
responsiveness,” said Andy Kempf, chief executive officer at 4Front
Credit Union. “We are using Larky to communicate with members at
critical decision-making moments and direct them to landing pages
within our website for a better user experience and quicker call to
action. We’re excited to gather valuable analytics through this
implementation.”
Larky allows for proactive communication by bringing account
holders into the mobile banking experience without waiting for them
to open the app. They also offer tailored engagement,
location-based offerings, data-driven insights, scalable solutions,
and support.
“We’re excited to deepen our partnership with Q2, bringing the
best of our nudge® platform to their innovative digital ecosystem,”
said Gregg Hammerman, CEO of Larky. “We are starting to see some Q2
clients combine Larky’s nudge® capabilities with Q2 SMART’s
data-driven targeting and Q2 Discover’s actionable insights, to
create a comprehensive solution for delivering precise, impactful
push notification campaigns. Together, we’re helping banks and
credit unions build stronger, more meaningful connections with
their account holders.”
To learn more about Larky and Q2, please visit:
https://info.q2.com/q2-larky-partnership
About Q2 Holdings, Inc.
Q2 is a leading provider of digital transformation solutions for
financial services, serving banks, credit unions, alternative
finance companies, and fintechs in the U.S. and internationally. Q2
enables its financial institution and fintech customers to provide
comprehensive, data-driven digital engagement solutions for
consumers, small businesses and corporate clients. Headquartered in
Austin, Texas, Q2 has offices worldwide and is publicly traded on
the NYSE under the stock symbol QTWO. To learn more, please visit
Q2.com. Follow us on LinkedIn and X to stay up to date.
About Larky
Larky, the market leader of account holder engagement
technology, empowers financial institutions to proactively connect
with their audience in the right place, at the right time. Through
its Larky nudge® platform, Larky enables financial institutions to
drive increased deposits, boost new loans, and prevent fraud with
tailored, turnkey push notification campaigns. By leveraging
data-driven and location-aware messaging, financial institutions
achieve engagement rates that are 7-10x higher than traditional
marketing channels, creating impactful connections with account
holders. For more information, visit https://nudge.larky.com.
Follow Larky on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20241119471550/en/
Maria Gari Q2 Holdings, Inc. maria.gari@q2.com
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