Royal Caribbean International Announces Diverse Retail Lineup
04 September 2009 - 1:19AM
PR Newswire (US)
Oasis of the Seas Presents Largest, Dedicated Coach Store at Sea to
Top Off Variety of Merchandise Offerings MIAMI, Sept. 3
/PRNewswire-FirstCall/ -- Delivering the very best in overall guest
experiences is the central motivator behind the design of Royal
Caribbean International's newest ship, Oasis of the Seas. When she
debuts in December 2009, the most cutting-edge amenities and
activities ever seen at sea will be complemented with a variety of
retail venues - 13 stores, including open-air shopping that cover
more than 10,000 square feet. With many products exclusive to
Oasis, the shopping experience will be one of a kind in terms of
both the items offered and the setting on the largest and most
revolutionary cruise ship in the world. Guests of all ages and
styles will find their retail therapy of choice in outlets that
range from children and teen-favored shops to jewelry and duty-free
stores for adults. Not only will Oasis of the Seas provide the
broadest selection of boutiques and shops industry wide, but
several international brands also will be making their debut.
Perhaps the most eagerly awaited store onboard will be Coach.
Located in the Central Park neighborhood, the iconic maker of
luxury leather goods will unveil its first dedicated store at sea.
Custom built to the brand's standards, the Coach store will
showcase the signature line of beautifully crafted designer
handbags, leather goods, sunglasses and scarves. Among the
recognizable jewelry and clothing designers establishing a presence
at sea for the first time are Breitling, watches that are
instruments for professionals, and Italian jewelry designer
Pianegonda, as well as apparel companies including Lucky Brand,
Eileen Fisher, DC Apparel and Forest & Fauna, makers of 100%
organic t-shirts and garments. Oasis of the Seas also will carry a
number of brands never before seen in the Royal Caribbean fleet,
including elegant jewelry from Roberto Coin, Charriol and Yvel, as
well as offer long-time favorites, such as cosmetics by iconic
brands Chanel and Christian Dior, among many others. The next
generation of cruise enthusiasts will have their choice of stores
throughout the Boardwalk neighborhood to satisfy anything from
clothing and gadget needs to a sugar fix. Star Pier will be an
interactive, hybrid shop touting an electronics wall adorned in the
latest technology, tween and teen apparel by Roxy, Quiksilver and
DC Apparel, as well as a DJ station and Nintendo Wii game area
making it a truly innovative shopping experience. Younger cruisers
will be drawn to Pinwheels featuring everything from clothes and
toys by kid-favored brands, such as Crayola, to impromptu playtime
in the store's dedicated area equipped with LEGO stations and a
number of other popular games. Candy Beach will be the ultimate
boardwalk candy store, offering more than 72 varieties to mix and
match into a customized candy grab bag, as well as vintage candy
treats from the '50s, '60s and '70s. "We are consistently pushing
the envelope with the retail selection offered on our cruise ships,
and with Oasis of the Seas we sought out to fully transform the
shopping experience at sea by introducing new brands and new
concepts," said Lisa Bauer, senior vice president, Hotel
Operations, Royal Caribbean International. "We've been fortunate to
gain the support of a number of iconic brands that are eager to be
part of the Oasis experience and are pleased that we can deliver
upon guest feedback to offer more shopping opportunities onboard."
Following is an overview of the new shopping options guests can
take advantage of while onboard Oasis of the Seas: Central Park --
Coach - Located in the Central Park neighborhood, Coach is one of
the most exciting additions to the retail lineup on Oasis of the
Seas. Coach will debut its largest location at sea with an
assortment of chic handbags and accessories, allowing shoppers to
appreciate the variety, detail and quality of the Coach offering
while getting an overview of the company's lifestyle approach. To
celebrate the grand opening, Coach will offer a special gift with
purchase - an exclusive leather luggage tag in luxe parchment,
embossed with the iconic horse and carriage logo in gold. The Royal
Promenade -- Prince & Greene - With a trendy fashion boutique
vibe, Prince & Green offers urban apparel and accessories for
men and women alike, all with an electric urban edge. Labels
include Betsey Johnson, Calypso and Kenneth Cole for women and Fred
Perry, Ed Hardy, Marc Jacobs and Ben Sherman for men. -- Regalia -
Regalia is one of Oasis' most opulent boutiques. Home to some of
the most iconic names in fine jewelry and timepieces, Regalia
brands include Tag Heuer, Roberto Coin, Pianegonda, Olivia and
more. -- Solera - Oasis of the Seas is home to two duty-free stores
along The Royal Promenade, with Solera existing as the official
go-to retail store for guests' cosmetics, skincare and fragrance
needs. Featured brands include Chanel, Dior, La Prairie, Lanc me,
Shiseido, as well as cutting-edge "doctor-brand" regimens. --
Willow - In contrast to the high-fashion finds at Prince &
Green, Willow features casual sportswear for guests, ideally suited
to the cruising lifestyle. Natural linen and organic clothing
options for men and women are offered, as well as brands including
Eileen Fisher, JMP, and Forest & Fauna. Willow also will offer
products from the World of Good line whose proceeds benefit
non-profit organizations around the world, as well as socially
responsible artisans. The store also will feature ethnically
sourced gifts and products that are supported by the World of Good
organization. Boardwalk -- Candy Beach - A boardwalk isn't complete
without a candy shop. And Candy Beach is the ultimate candy store,
offering more than 72 varieties of candy for mixing and matching.
Vintage candy treats from the '50s, '60s, and '70s are also
available. -- Carousel Cart - The hand-carved carousel onboard
Oasis is undoubtedly one of the most unique features on the ship.
After paying the carousel a visit, guests can browse the selection
of apparel, accessories and souvenirs that celebrate this nostalgic
pastime and popular Oasis attraction. -- Pinwheels - Younger
cruisers can head to Pinwheels to find a range of clothing and
accessories for children of all ages. Kid-favored brands such as
Crayola as well as Royal Caribbean merchandise in tyke sizes are
all offered. Pinwheels also hosts a play area equipped with LEGO
stations and a number of other popular games for children. -- Star
Pier - Star Pier is a hybrid of all things tweens and teens adore.
From clothing labels including Roxy, Quiksilver, and DC Apparel to
an electronic games and accessories outpost alive with a DJ station
and Wii game area, this is not the average teen clothing store. The
Pool and Sports Zone -- Breeze - An open-air shop located on the
pool deck, Breeze is conveniently stocked with all the
fun-in-the-sun must haves that make for a perfect lazy, or
not-so-lazy, day in the sun. Light reads, sunglasses, tote bags,
and sun care products are all offered here. When she launches in
late 2009, Oasis of the Seas will be the largest and most
revolutionary cruise ship in the world. An architectural marvel at
sea, she will span 16 decks, encompass 225,282 gross registered
tons (GRT), carry 5,400 guests at double occupancy, and feature
2,700 staterooms. Oasis of the Seas will be the first ship to tout
the cruise line's new neighborhood concept of seven distinct themed
areas, which include Central Park, Boardwalk, the Royal Promenade,
the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center
and Entertainment Place. The ship will sail from her home port of
Port Everglades in Fort Lauderdale, Fla. Additional information is
available at http://www.oasisoftheseas.com/. Royal Caribbean
International is a global cruise brand with 20 ships currently in
service and two under construction. The line also offers unique
cruise tour land packages in Alaska, Canada, Dubai, Europe, and
Australia and New Zealand. For additional information or to make
reservations, call your travel agent, visit
http://www.royalcaribbean.com/ or call (800) ROYAL-CARIBBEAN.
Travel professionals should go to http://www.cruisingpower.com/ or
call (800) 327-2056. DATASOURCE: Royal Caribbean International
CONTACT: Tracy Quan, Royal Caribbean International,
+1-305-539-6577, , or Erin Burden, +1-212-445-8164, , for Royal
Caribbean International Web Site: http://www.royalcaribbean.com/
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