Salton(R) Signs Endorsement Agreement with Al Roker to Promote the Melitta(R) Smart Mill & Brew(TM) with MSN(R) Direct
26 January 2007 - 10:07AM
Business Wire
Salton, Inc. (NYSE:SFP) announced today an agreement with Al Roker,
America�s favorite weatherman, best-selling author and a host of
NBC�s �Today�, to promote the Smart Mill & Brew� with MSN�
Direct. Al Roker will promote and endorse the first coffee maker to
display real-time weather information that incorporates Microsoft
Corporation�s Smart Personal Objects Technology (SPOT) in North
America. Al Roker states: �If you want to know what�s happening in
your neck of the woods right now, just turn to your coffee maker!
The Melitta� Smart Mill & Brew� incorporates my passion for the
weather into a truly innovative product. I am excited to be working
with Salton in the launch of such a great product.� �Millions of
people wake up in the morning with Al Roker on their televisions,�
said Leonhard Dreimann, chief executive officer of Salton. �We are
pleased to be working with him on this fun and functional product
that combines two things that we start our days with � coffee and
weather.� The Melitta Mill & Brew with MSN Direct was named a
finalist in Yahoo! Tech's �Last Gadget Standing� Competition at the
recent 2007 International Consumer Electronics Show in Las Vegas.
It is currently available at select retailers in the United States
with broader distribution to follow by mid-2007. More information
about the product can be found at
http://www.YourGrindRedefined.com. Salton, Inc. is a leading
designer, marketer and distributor of branded, high-quality small
appliances, home decor and personal care products. Our product mix
includes a broad range of small kitchen and home appliances, time
products, lighting products and personal care and wellness
products. We sell our products under our portfolio of
well-recognized brand names such as Salton�, George Foreman�,
Westinghouse(TM), Toastmaster�, Melitta�, Russell Hobbs�,
Farberware�, Ingraham� and Stiffel�. The Company believes its
strong market position results from well-known brand names, high
quality and innovative products, strong relationships with its
customer base and a focused outsourcing strategy. About Melitta:
The U.S. headquarters for Melitta is located in Clearwater, Florida
and is part of the privately held Melitta Group in Minden, Germany.
Melitta�s North American manufacturing operations are
geographically dispersed. All coffee roasting and packaging is done
in Cherry Hill, New Jersey. Filter paper and non-electric
coffeemaking systems are manufactured in Clearwater, Florida.
Melitta electrics and accessories are manufactured, marketed and
distributed under a licensing agreement with Salton. For more
information, visit www.melitta.com. Microsoft and MSN are either
registered trademarks or trademarks of Microsoft Corp. in the
United States and/or other countries. The names of actual companies
and products mentioned herein may be the trademarks of their
respective owners.
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